6 th TRADE FAIR OF GIFTS FINAL REPORT

Transkript

1 6 th TRADE FAIR OF GIFTS FINAL REPORT December 12 15, 2013

2 INTRODUCTORY WORD STATISTICAL DATA Term of the Event: December 2013 Place: PVA EXPO PRAGUE Organiser: ABF, a.s. Number of exhibitors, total: 355 Number of foreign exhibitors: 35 Number of countries: 7 (Czech Republic, Italy, India, Germany, Poland, Slovak Republic, Spain) Net exhibition area: m 2 Gross exhibition area: m 2 Number of visitors: The fifth edition of the CHRISTMAS FAIR known also as STŘÍBRNÉ VÁNOČNÍ DNY 2013 confirmed the increasing trend in the number of exhibitors, exhibition area as well as visitors, quality and popularity of this unique pre-christmas event in the Czech Republic. Altogether 355 firms offered their products on the exhibition area of 8,000m 2. Due to the great interest of exhibitors, the Trade Fair was extended with another exhibition hall. The success of various and high-quality offer of products and services was confirmed by the high purchasing power of 27,693 visitors. The Trade Fair news sections of FASHION ZONE, CZECH CRAFT MARKET, ORIENTAL MARKETS, GASTRO ZONE and a comprehensive accompanying programme on the Trade Fair stage connected with performance of 22 schools and organisations, competitions for visitors, as well as for exhibiting companies enriched the event in a very positive way. We would like to express our thanks to exhibitors, professional and media partners and accompanying programme performers for their participation in the CHRISTMAS FAIR 2013 and for the excellent atmosphere which they together created. For the Implementing Team Jindra Konečná Trade Fair Manager COMPARISON WITH 2012 Number of exhibitors: growth by 36 % Net exhibition area: growth by 60% Number of visitors: growth by 22% NUMBER OF EXHIBITORS NUMBER OF EXHIBITORS NET EXHIBITION AREA (m²) NUMBER OF VISITORS

3 TRADE FAIR COMMENCEMENT VYSTAVOVATELÉ GREETING TO SE EXHIBITORS PŘEDSTAVUJÍ On Thursday, 12 December, the already 5th edition of the Trade Fair of Gifts, Decorations and Household Goods known as STŘÍBRNÉ VÁNOČNÍ DNY 2013 (or CHRISTMAS FAIR 2013) was commenced by a greeting addressed to the exhibitors. The opening ceremony was organised with participation of not only representatives of ABF - the organising company, but also at presence of VIP guests, such as representatives of the Federation of Indian Export Organisations (FIEO) - Mr. Banerjee Shymali, Fashion Zone - Mr. Filip Keresteš and Director of the Ulice dětem (Street for Children) organisation, Mr. Daniel Lacek. A merry and admirable enrichment of the opening ceremony was an untraditional show of Matěj Kodeš, professional bubble maker, holder of several world records, where he presented original tricks and magic illusions with bubbles, such as closing a few children in a mega-bubble. PRIVATE VIEW The private view of the Trade Fair event took place on the second day, with presence of Ing. Jaroslav Čížek, Chief Executive Officer of ABF, a. s. We welcomed an important guest, Ambassador of India to the Czech Republic, H. E. Mr. Shri Ashok Venkatesan. After the private view, the representatives of the countries visited together Indian exhibitors in the section of Oriental markets. PRESENTATION OF COMPANIES The success of the Christmas Fair 2013 was supported mainly by traditional exhibitors from the circuits of leading Czech manufacturers and exclusive importers, to whom visitors look forward already every year, but also by this year s innovations of the Trade Fair, which included the Fashion Zone, Oriental Markets, Trial and Creative Zones. The Fashion Zone addressed visitors with an original production of 31 designers and creators of independent fashion, on the Oriental Markets it was possible to see, among others, 21 Indian exhibitors with their ethnically focused original products. The general atmosphere was completed by the Gastro Zone with refreshment and various gourmet specialties. The Klasa brand offered tasting of the best Czech food products.

4 ACCOMPANYING PROGRAMMES TREE OF FULFILLED WISHES Ceremonial handover of gifts to children from Klokánek A beautiful tradition of the pre- -Christmas Trade Fair is support and joy for children from the KLOKÁNEK centre, based on donations of Christmas gifts under the TREE OF FULFILLED WISHES. The Trade Fair exhibitors, visitors as well as organisers brought Christmas surprises under the Christmas tree which the children decorated with their own handmade decorations. STAGE PERFORMANCES The main stage situated in HALL 5 was the place of rather diverse and very comprehensive accompanying programmes consisting of performances of 22 schools and organisations. Concerning music and dancing performances, spectators surely appreciated performance of Ji-Hong, extraordinarily talented violinist from the Vodičkova Elementary School, and of the Masakrózní hustec school band, children s choir Klíček and the flute group Notečka. Dancing performance was demonstrated by the team of majorettes from Studio Bohemia, folklore group Prstýnek or the IRIS group which presented also fencing skills. The professional and dynamic performance of the Ulice dětem (Street for Children) on Tour 2013 project involved visitors into secrets of street dance, break dance, rapping or beatbox. Many visitors were impressed by models and original jewels of young designers of the FASHION ZONE, which were presented by designers in attractive fashion shows. CREATIVE WORKSHOPS AND TRIAL ZONES Creative workshops provided both children and adult people with possibilities of painting Christmas decorations, floristic secrets in ornamenting Christmas decorations, trying various drawing techniques with a Magic triangle, lighting Lego modular systems - Laser Pegs and many other creative skills. In trial zones it was possible to try cycling specialities and scooters, as well as funny games. The visitors were interested very much also in production of candles or demonstration of works with glass and ceramics. SIGNING SESSIONS Signing sessions of Mr. and Mrs. Zvěřina, Genny Ciatti, Jaroslav Parči, Pavel Dolejška, Mc Metoděj&Mc Dozer, Geta, Deen, Wahe, Léňa Méďa and the entire 4C crew, Pentifull crew, MaTeO, Taz, Míra Zeidler, Zawa&Kubajs and the entire Joonglink people of C.C., Fu-Lang champion form the School of Cognition. List of performers: Matěj Kodeš professional bubble maker, holder of many world records BUBBLESHOW Iris dancing and fencing group BOHEMIA dancing studio under leadership of Iva Hamannová dancing performance of majorettes Project Ulice dětem (Street for Children) on Tour 2013 Yoyo, Poi, Fingerboarding, street dance, break dance, house dance, singing, rapping, beatbox, self-defence and intellectual development BABY OLÉ children s fashion show of the Spanish brand, clothing for children and babies STROMLI a fashion show of the author s brand Petr Nedvěd musical for children - Magic Sleigh Folklore group Prstýnek dancing and music performance Children s choir Klíček of the Mezi Školami Elementary School in Prague 13 NOTEČKA a flute group Vodičkova Elementary School Ji Hong, violinist, Masakrózní hustec a school band Horní Počernice Children s Home Barbie dancing studio, Dancing modelling Černý Most Children s Home BLACKWHITE selective dancing group of the MIX DANCE assembly The Fund for Children in Need - Klokánek, Štěrboholy children s singing performance

5 COMPETITIONS TABLE WITH THE BEST DECORATION The competition was prepared by Svět 55plus, a magazine not only for active seniors and the entire family, in cooperation with students and professors of five secondary gastronomic schools from all over the Czech Republic. Students decorated Christmas tables according to their fantasy or regional habits, and visitors selected the most beautiful one. The winning school obtained a PR article and an interview in the Svět 55plus magazine. 1st place Gastronomy Apprentice Institute in Prague 10 / CHRISTMAS RHAPSODY Table 2nd place Specialised Technical School and Apprentice Institute in Beroun Hlinky / CHRISTMAS NOSTALGIA Table 3rd place Specialised School of Hotel Management and Gastronomy of Hotel International, s.r.o. CROWNE PLAZA PRAGUE / FROSTY ADVENT SUNDAY Table THE MOST BEAUTIFUL CHRISTMAS TREE The exhibitors made and decorated Christmas trees in both creative and traditional concepts, which made their expositions more beautiful. The visitors were selecting from eleven competition trees. The winning company obtained a voucher for 6m2 of the exhibition area at the CHRISTMAS FAIR 2014 free of charge. 1st place Floristic studio of Radka Siblíková CHRISTMAS RHAPSODY CHRISTMAS NOSTALGIA FROSTY ADVENT SUNDAY GIFTS CHAMPION The exhibitors proposed their gift favourite in the competition where 29 firms were competing for the best gift of 2013, and the visitors were choosing among the firms exhibiting at the Trade Fair. The winning company obtained a voucher for 6m2 of the exhibition area at the CHRISTMAS FAIR 2014 free of charge. 1st place MIX-TEE / Basilur Windows Teas 2nd place Mgr. Tereza Jeřábková / glass candle holder 3rd place Stromli / T-shirt Stylish Sailor for All the Year 2nd place VÁNOČNÍ OZDOBY Ivana Jandová (Christmas decorations) 3rd place Truhlářství Cvikr (Joinery)

6 MARKETING CAMPAIGN The CHRISTMAS FAIR is a sales-presentation event focused especially on addressing end customers. The marketing campaign of the Trade Fair was followed this way too. All traditional marketing activities were used, especially in the region of Prague and Central Bohemia. The campaign which consumed non-negligible financial means contained a wide and diverse range of marketing tools. The large number of visitors as well as their high purchasing power confirmed the correctly targeted campaign. RADIO STATIONS: Evropa 2, Frekvence 1, Rádio Impuls, Rádio Bonton, Rádio Blaník, Rock Zone 105,9, Dance radio EVENTS: Private view, accompanying programmes OUTDOOR: Billboards in Prague, tram posters in PRAGUE INDOOR: METRO B1 frames at metro escalators, messages on the event organisation, distribution of invitations, posters in the TESCO network TISK: Magazines and hobby periodicals: Vlasta, Překvapení, Týdeník Rozhlas, Záhady života, Svět 55 plus, Domov, Recepty prima nápadů, Dáma, Maxi fashion, Dekor, FLORISTA, NÁŠ ÚTULNÝ BYT, Zahrádkář, Nové bydlení, Golf, Rozmarýna, CHATAŘ A CHALUPÁŘ, Pěkné bydlení, Abeceda BYDLENÍ, Zdraví, Psí kusy, Culinary, Ona ví, Top Profesional, Praktik, Inzert, Pekař a cukrář, Doba seniorů, Meduňka, ČESKÝ INZERT, PANEL PLUS, Business panorama, UNIFORM, Vše pro bydlení, GRAND BYDLENÍ, XANTYPA, GRAND PRINC, GRAND REALITY, Doma, Dům a zahrada, Zahrada, Tipy + Triky, Byty, Domy, Zahrady, Nové byty a domy, Reality inzert Dailies, weeklies: Deník METRO, Letňanské listy, Listy Prahy 1, Naše Praha 9, Osmička, Devítka, I - Prague DIRECT MAIL: targeted distribution of free invitations to the wide databases of the organiser and cooperating companies, distribution of free tickets at VIP events and conferences INTERNET: banners and PR articles about the Trade Fair on many professional and hobby servers VIDEO CHANNELS of Falcon Media Broadcast

7 LIST OF EXHIBITORS Press Real Group 5emotions A A care ABEDEO ABIX EUROPE Adriana Miloševská ak. mal. Jiřina Průchová AKTUAL Aleksandar Petkovič Alena GREGOROVÁ Alena Koblihová Aleš Kuchař - DARRÉ NÁCHOD Alexandr Trubač Anna Janská ANNABIS Anop AQUA-SUN ART DESIGN CARPETS & PATCHWORKS ASLANLAR Ateliér JITRO - Nikodémová ATELIER ROBI Atelier Suzanne - Zuzana Gojná Atelier Šperk - Vetengl AXON CZECH B B-PERSPEKTIVA babyole.cz Baheti Fashions Bamboo - Michal Bergr BASCULE BAXXY SHOP - Marianna Tokárová BDK-GLASS beauty LILLE BG Technik cs Bijoux Me BIOSERVIS Blanka Aulichová Blanka Zemanová - Veselá razítka Blumentritt Petr, nakladatelství BLUG BORSE DESIGN BOUČKOVÁ PAVLÍNA Brollová Renee Brunecký Ondřej Ing. Bubble Factory BV Import C CANDOLA services Conbiz - Kosmetika HB COOPERATIVE DES PLANTEURS AGRICOLES COOPROVAYA CRYSTAL B Ctirad Sára Č Čermáková Angela - textilie z Pardubic Černá Martina Ing. Černá Věra Červinka Jaroslav FOR MERCO Česká vzduchoplavecká ČESKÝ PORCELÁN Český zahrádkářský svaz ČIPERKA Čmolík Václav D D.R.E.G.S. Dagmar Gutknechtová DALLMAYR Vending & Office DANA STEINMETZOVÁ BIJOU D Daniel Sklenář - Fructopdrink DD-VIP-ENTERPRISSE DEZYNED DIAX DOBEŠ FASHION Dobrunda ateliér - PhDr. Jana Dobruská DOLEŽALOVÁ Alena - GATEX Dr. Jaroslav Hyršl Dřevotvar DUP Pelhřimov E EFKO-karton EL MOATAZ FOR IMPORT & EXPORT EL TRADE CZ ESC EUROSPOL EUROMEDIA GROUP EUROtest Eva Skalníková Eva Šiška Filipová Eva Šulcová - Fresh Image Eva Trbušková F FABOS Feelnat FIEO FIRMA - La Moda Flachsová Venuše FLOWER A & F FONTANA WATERCOOLERS FORSA FASHION FRIST Funforsun FYTOPHARMA G GastroCAFE Gessler - TKG GET INSPIRED GLOBAL interio GMF AQUAPARK PRAGUE H H - AGEM HADROUS Hana Ebenhöhová HATEX CZ Helena Silberová Hindustan Traders HOROSKOP HRACKY & MODELY BOBR CH Chaudry&Goraya Chirurgická ocel - šperky I Import CZ Ing. Aleš Neumann Ing. arch. Lucie Ernestová Ing. Jana Havrdová Ing. Kateřina Marie Posoldová Ing. Libuše Běhanová - BIOSERVIS Ing. Martina Černá Ing. Olga PADĚLKOVÁ Ing. Ondřej Brunecký Ing. Radka Kudrnová Ing. Siblíková Radka Ing. Tereza Škrletová Ing. Tomáš Heczko Ivana Jandová - Vánoční ozdoby Ivona Matýsová J J+M FALCON Jadranka Reiss Štěpánková Jaipur Textiles, Jaipur Jakub Linger JAMIJA Business Jan Kočí Jan Salač Jana Kubálková Jana Ručková Jana Sobotková Jaroslav Červinka FOR MERCO Jaroslav Šimůnek Jaroslava Fučíková Jasmine Expomarketing India Jindra Holovská Jindřich Sýkora - SD SERVIS Jindřiška Smolčičová Jiří Nový Jiří PAVLOVSKÝ Jitka Berková Jitka SVOBODOVÁ JMD Overseas Josef Vorel JUDr. Václav Rojík K K.M. Kamila Krovozová - BASCULE KANCELÁŘ KOMERČNÍHO PORADENSTVÍ Karel Neufuss Karel Oršulík Kateřina Zaibrtová KBK - Améba Keramická dílna Zmrzlík KERAMIKA DUB Klenoty Milešov KLOKÁNEK Koleon Krafts India Krásné věci - V. Rottová Kristýna Vrančičová Kundrát Jaroslav - MILIJARDA KV CENTRUM Květuše STRUNOVÁ L LABOKA - Markéta Křížová Lampyris Lázeňská léčebna Mánes LÁZNĚ JUPITER Leona Průchová Libor Hobza Libuše Růžičková Life Balance litexpress Lovemusic LUCIANETA LUIS Decoration Luminer Lights Lusien M MACRO PLUS Magdalena Fürsterová MACHALA GROUP SE Marcela Ptáčková - Shalom - Ateliér textilní tvorby Marek Matějka Markéta Koblenová Martin Mišura MEDIABOX MEDOVINKA Mgr. Lucie Hladíková Mgr. Markéta Rigová Mgr. Miloslava Šimková Mgr. Miroslav Bašus Michal Novotný - RENAPUR Miloslav Jahoda MIROSLAV POLÁK Miroslava Kopencová Miroslava Volfíková MIX-TEE MK-mont illuminations MONEX Monika Prouzová MULTITRADER MY GASTRO My Project N New Rainbow Gems Nivasaža Trade NIZZA Noe NORwear - Michal Holý NOVAMANIA O O.S. Srdcem pro kočky Občanské sdružení Charita dětem OBHAJOBA PASTELKY Olga Impex, Jaipur OS. Záchranné depozitum pro psy Beruška P Pája Papaya Paní Dora Panwar Cloth Store, Sikar PASHMINA STORE Pasoon gems Pavel Horáček Pavel Kraus PAVEL NOVÁK Pavla Petrnoušková PAVLÍNA BOUČKOVÁ Pavlína Vitková PD SOLUTION Pedikom Czech PEREG WINERY Petr Blumentritt, nakladatelství BLUG PHARMION PhDr. Jana Dobruská PLETEX Pohořal Libor Popron music & publishing Prýca Ondřej Q Qeemti Cerafts India, Moradabad R R.G.I. plus Radka Linhartová Raine International, Jodhpur Ramaja Raman Exports Ratan Handicrafts Ravi Overseas Reflection, Kolkata Regina Khomová REMATIS Renáta Terková RENÉ HEJNA Renee Brollová Renomé - Ing. Michlíková RICO CZ Richard Hoffmann RITORE - Richard Torák Růžena Fischerová Ř Říha Vladimír - EVK S S K Traders S.H.I.T. - Jan Šik SAELA Sai Textiles, Sikar Sanoma Media Praha SANYBET Shri Satya Sai Impex Schweizer International Simona Sedláčková SKLOPRO SKOBA - Václav Pišoft SLAGEM SOMME Splněné dětské přání SPOOON & CO. Stanislav Vácha Státní zemědělský intervenční fond - KLASA Svět DVD - David Mokrý Š Šperky z Mexika - Radka Myšková Štěpánka Baričiaková T Tereza Cieslarová Tereza Jeřábková Tomáš Pechal TONAK Tony Bennett TRANSALPINUS Truhlářství CVIKR U Ulice dětem UNIDAX UNIVERSUM UOMO & DONNA V Václav Čmolík Vandana Traders VAPET Production Vavřinec Turčín Věra Černá Věra Koliášová VICTORIA GRACE Viktoriya Petrova VINICOLA Vladislav Lipovský - R.A.L. VŘÍDLO W Werso WM Profi WS HANDICAP WS International X XEOLEN Y Yesterday Yeti Leather Prodcts, Ahmedabad Z Zara International, Saharanpur Zdeněk Pavlík - FOX Zlatko Galijaš Zlato Kleopatry Zora Táborská Zorka Machálková Ž Ženy

8 Business Team Director Ing. arch. Maria Wohlrabová tel.: mobil: Chief Trade Fair Manager Jindra Konečná tel.: mobil: Foreign Relations Manager Milena Fernandez tel.: mobil: Accompanying Programmes Manager Bc. Zuzana Bílá tel.: mobil: WE ARE INVITING YOU TO Production Kateřina Navrátilová tel.: mobil: th TRADE FAIR OF GIFTS Organizer: Mimoňská 645, Praha 9 Prosek December 11 14, 2014