READERS OF MAGAZÍN DNES + TV

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1 READERS OF MAGAZÍN +

2 MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of years are represented by respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings

3 MAGAZÍN + THE MAGAZINE OF THE DAILY MF TheMagazín + ispublishedeverythursdayas a supplementin MF. Magazineprovides readers with interviews with personalities, originaltopicsand interestingstories. Attractiveness of the title is underlined by new graphic design with a glossy paper cover. ReadersoftheMagazín + includea balance ofbothmenand women. In comparisonto thepopulationoftheczech Republic as a whole, readerspredominantly havehighereducationsand salaries, and represent households of higher socio-economic groups. Magazín +

4 NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE mag. Blesk mag. Ona + Auto + Doma Rodina + + Pátek LN + Ona Právo + Aha! Sport mag. Doma pohoda (celkem) Pátek Lidové noviny Moje rodina - Fajn život Rodina Auto Dům & bydlení Právo Styl pro ženy Ego! Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +

5 CIRCULATION OF MF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic) Ultra Kombi Power Kombi Top Kombi MF Lidové noviny Metro 5plus2 Ona Auto Doma Magazín + Rodina Pátek LN Source: ABC ČR, January June 2016 Magazín +

6 STRUCTURE OF READERS ACCORDING TO AGE years years years years years years years (affinity 0,56) (affinity 0,7) (affinity 0,84) (affinity 1,17) (affinity 1,37) (affinity 1,21) (affinity 0,92) Magazín +

7 STRUCTURE OF READERS ACCORDING TO EDUCATION elementary highschool not graduate highschool graduate university graduate (affinity 0,54) (affinity 0,75) (affinity 1,15) (affinity 1,87) Magazín +

8 STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME up to 20 thous. CZK thous. CZK 30 thous. CZK and more unknown (affinity 0,68) (affinity 1,02) (affinity 1,19) (affinity 0,94) Magazín +

9 STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) A B C D E (affinity 1,85) (affinity 1,31) (affinity 0,92) (affinity 0,86) (affinity 0,49) Magazín +

10 READERS OF SUPPLEMENTS WITH UNIVERSITY GRADUATE Ona + Auto + Doma Rodina + + Pátek LN + mag. Ona Doma Pátek Lidové noviny Blesk mag. Právo + Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Rodina Ego! Auto Dům & bydlení pohoda Právo Styl pro ženy Moje Aha! rodina - Fajn život Magazín +

11 READERS OF SUPPLEMENTS WITH NET INCOME HIGHER THAN 25 THOUS. CZK Ona + Auto + Doma Rodina + + Pátek LN + Blesk mag. mag. Sport mag. Ona Pátek Lidové noviny Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Doma Ego! Auto pohoda Právo + Aha! Rodina Dům & bydlení Právo Moje Styl pro rodina - ženy Fajn život Magazín +

12 READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Ona + Auto + Doma Rodina + + Pátek LN mag. + Blesk mag. Ona Doma Právo + Pátek Lidové noviny Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Rodina pohoda Aha! Auto Ego! Dům & bydlení Právo Moje Styl pro rodina - ženy Fajn život Magazín +

13 READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Ona + Auto + Doma Rodina + + Pátek LN Magazín + Ona Doma Rodina Auto Pátek Lidové noviny Supplements Population Magazín +

14 READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Ona + Auto + Doma Rodina + + Pátek LN mag. + Blesk mag. Sport mag. Ona Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Doma Pátek Lidové noviny Ego! Auto Právo + Aha! Rodina pohoda Dům & bydlení Moje rodina - Fajn život Právo Styl pro ženy Magazín +

15 READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Ona + Auto + Doma Rodina + + Pátek LN + mag. Blesk mag. Ona Doma Sport mag. Pátek Lidové noviny Ego! Moje rodina - Fajn život Auto Právo + Rodina pohoda Aha! Dům & bydlení Právo Styl pro ženy Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +

16 READERS OF SUPPLEMENTS ENTREPRENEURS Ona + Blesk Auto + mag. Doma Rodina + + Pátek LN + mag. Ona Sport mag. Doma Pátek Lidové noviny Moje rodina - Fajn život Auto pohoda Právo + Aha! Rodina Ego! Dům & bydlení Právo Styl pro ženy Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +

17 CONTACT FOR MORE INFORMATION - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts