ADVERTISEMENT PRICELIST

Transkript

1 ADVERTISEMENT PRICELIST Advertisement Pricelist No. 13/2011 Effective from daily papers 23 weekly papers

2 Content of the price list 02 Contacts 03 Deník Čechy 04 Deník Morava 05 Info about VLP Advertising at a special price Favored regional advertising Capital City of Prague, Central Bohemia region South Bohemia region Pilsen region Karlovy Vary region Ústí nad Labem region Liberec region Hradec Králové region Pardubice region Vysočina region South Moravia region Olomouc region Zlín region Moravskoslezský region Discounts / additional and cancellation charges Prices of discounted formats / Advertising on the front page Closing Date for Advertising / Thematic annex Technical Conditions Printed Edition / Enclosures Calculation of the Advertisement Price / General Conditions General Conditions 50 Region contacts contacts Receipt of advertisements from agencies and national clientele VLTAVA-LABE-PRESS, a.s. - INZERTMEDIA, o.z., Přátelství 986, Prague 10 - Uhříněves. Tel.: , fax: , mobile: , , objednavkydenik@denik.cz 1/1 Format the newspaper: 278 x 415 mm 1 column = 43 mm 2 columns = 90 mm 3 columns = 137 mm 4 columns = 184 mm 5 columns = 231 mm 6 columns = 278 mm (gab between columns = 4 mm) VLTAVA-LABE-PRESS, a. s. Přátelství 986, Praha 10 - Uhříněves, PSČ tel.: fax: IČ: DIČ: CZ

3 VLTAVA-LABE-PRESS 03 SOKOLOVSKÝ + Týdeník Sokolovska CHEBSKÝ ÚSTECKÝ TEPLICKÝ MOSTECKÝ CHOMUTOVSKÝ ŽATECKÝ A LOUNSKÝ DĚČÍNSKÝ LITOMĚŘICKÝ LIBERECKÝ ČESKOLIPSKÝ JABLONECKÝ HRADECKÝ B O H E M KRKONOŠSKÝ KARLOVARSKÝ JIČÍNSKÝ NÁCHODSKÝ RYCHNOVSKÝ I A DOMAŽLICKÝ PARDUBICKÝ ORLICKÝ + Týdeník Domažlicko ROKYCANSKÝ CHRUDIMSKÝ SVITAVSKÝ PLZEŇSKÝ PRAŽSKÝ KLATOVSKÝ + Týdeník Klatovska TACHOVSKÝ MĚLNICKÝ KLADENSKÝ BOLESLAVSKÝ KOLÍNSKÝ ČESKOBUDĚJOVICKÝ TÁBORSKÝ RAKOVNICKÝ KUTNOHORSKÝ STRAKONICKÝ JINDŘICHOHRADECKÝ BEROUNSKÝ BENEŠOVSKÝ PRACHATICKÝ NYMBURSKÝ PÍSECKÝ ČESKOKRUMLOVSKÝ PŘÍBRAMSKÝ + Týdeník Nymbursko

4 MORAVSKOSLEZSKÝ + Týdeník okresu Nový Jičín Region M OR NOVOJIČÍNSKÝ BRUNTÁLSKÝ A KRNOVSKÝ OPAVSKÝ A HLUČÍNSKÝ OLOMOUCKÝ ŠUMPERSKÝ A JESENICKÝ + týdeník Bruntálský Region + týdeník Krnovský Region + týdeník Opavský a hlučínský Region KARVINSKÝ + týdeník Karvinsko HAVÍŘOVSKÝ + týdeník Havířovsko FRÝDECKO-MÍSTECKÝ A TŘINECKÝ A V I A + Moravský sever PROSTĚJOVSKÝ PŘEROVSKÝ A HRANICKÝ + týdeník Frýdecko-Místecko + Prostějovský týden + Nové Přerovsko + Hranický týden + týdeník Vysočina KROMĚŘÍŽSKÝ ZLÍNSKÝ SLOVÁCKÝ VALAŠSKÝ + Slovácké noviny + Naše Valašsko + Týden u nás + Nový život... DAILY PAPERS + Znojemské noviny + Vyškovské noviny + Slovácko... WEEKLY PAPERS 04

5 The publishing house VLTAVA-LABE-PRESS, a.s. (hereinafter referred to as VLP) issues 71 regional daily papers, united under the uniform title of DENÍK since September 2006 and a further 23 weekly papers which became an integral part of the newspaper. DENÍK also uses a unified internet domain The regional issues of DENÍK are a natural and reliable carrier for an advertisement. Our business clients can take advantage of unique advertisement segmentation in the DENÍK issues and VLP advertising network and advertise at a national or regional level in any individual title. The regional daily papers represent a unified system in terms of editorial and advertising, which is overall able to compete with the national daily papers. Newspapers are the most important regional newspapers in the Czech Republic. 05

6 Advertising at a special price 06 Deník ČECHY Deník MORAVA

7 deník Price for 1 mm column with color Basic price Discount offer of colored full-page Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Deník Česká republika* Deník Čechy* Deník Morava* Deník Česká republika 71 mutations Price in CZK without VAT At these bargain prices can not be applied combination discount. *Within a modular advertisement the basis can be mutated only up to the regional level. Basic price - applied to advertisement sold by mediator. Number of readers (in thousands) Average daily sold copies (subscribers + counter sale) 3000 CPT - price for addressing thousands of readers, 4C whole page of normal edition Deník MF Dnes Právo Lidové noviny Hospodářské noviny 0 Deník MF Dnes Právo Lidové noviny Hospodářské noviny 0 Deník MF Dnes Právo Lidové noviny Hospodářské noviny Source: MEDIA PROJEKT 4. Quarter Quarter 2011 Source: ABC ČR 4. Quarter Quarter 2011 Source: MEDIA PROJEKT 4. Quarter Quarter

8 Favored regional advertising 08 CAPITAL CITY OF PRAGUE and CENTRAL BOHEMIA REGION (Pražský deník a Deník střední Čechy) PILSEN REGION and KARLOVY VARY region (Deník západní Čechy) ÚSTÍ NAD LABEM REGION and LIBEREC REGION (Deník severní Čechy) OLOMOUC REGION and ZLÍN REGION (Deník střední a východní Morava) HRADEC KRÁLOVÉ REGION and PARDUBICE REGION (Deník východní Čechy)

9 deník Price for 1 mm column with color Price for a whole page with color Basic price Locally price Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri Pražský deník a Deník střední Čechy Deník západní Čechy 66 (Wed 69) 94,5 56 (Wed 59) (Wed ) Deník severní Čechy Deník východní Čechy Deník střední a východní Morava Price in CZK without VAT At these bargain prices can not be applied combination discount. Basic price = applied to advertisement sold by mediator. Local price = applied to direct customers. 09

10 Capital City of Prague, Central Bohemia region 10 + Týdeník Nymbursko Capital City of Prague and Central Bohemia region Number of readers: Source: MEDIA PROJEKT 4. Quarter Quarter 2011

11 deník ADVERTISEMENT ACCEPTANCE Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri Pražský deník Benešovský deník Berounský deník Boleslavský deník Kladenský deník Kolínský deník Kutnohorský deník Mělnický deník Nymburský deník 16 (Wed 22) (Wed 18) (Wed ) Příbramský deník Rakovnický deník Central Bohemia region WEEKLY PAPERS Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Týdeník Nymbursko Wed 22 Wed 18 Wed Basic price = applied to advertisement sold by mediator. Local price = applied to direct customers. Přátelství 986, Prague 10 - Uhříněves, tel.: , fax: Capital City of Prague: mobile: , obchod@vlp.cz Central Bohemia region: mobile: , obchod@vlp.cz 11 Price in CZK without VAT

12 South Bohemia region (Deník jižní Čechy) 12 South Bohemia region Number of readers: Source: MEDIA PROJEKT 4. Quarter Quarter 2011 Ask about advertising in Bavarian newspapers.

13 deník Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri Českobudějovický deník Českokrumlovský deník Jindřichohradecký deník Písecký deník Prachatický deník Strakonický deník Táborský deník South Bohemia region Price in CZK without VAT Basic price = applied to advertisement sold by mediator. Local price = applied to direct customers. ADVERTISEMENT ACCEPTANCE Nám. Přemysla Otakara II. 8/5, České Budějovice, tel.: , fax: , inzerce.jc@denik.cz 13

14 Pilsen region 14 + Týdeník Domažlicko + Týdeník Klatovska Pilsen region Number of readers: Source: MEDIA PROJEKT 4. Quarter Quarter 2011 Ask about advertising in Bavarian newspapers.

15 deník Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri Domažlický deník 19 (Wed 20) 34,5 16 (Wed 17) (Wed ) Klatovský deník 19 (Wed 20) 34,5 16 (Wed 17) (Wed ) Plzeňský deník 43 (Wed 46) (Wed 39) (Wed ) Rokycanský deník 17,5 (Wed 19) 31,5 15 (Wed 16) (Wed ) Tachovský deník 19 (Wed 20) 34,5 16 (Wed 17) (Wed ) Pilsen region 59 (Wed 61,5) (Wed 53) (Wed ) Price in CZK without VAT WEEKLY PAPERS Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Týdeník Domažlicko (tabloid)* Wed 20 Wed 17 Wed Týdeník Klatovska (tabloid)* Wed 20 Wed 17 Wed Basic price = applied to advertisement sold by mediator. Local price = applied to direct customers. * format 4 columns (200 mm) x 265 mm ADVERTISEMENT ACCEPTANCE Kovářská 4, Pilsen, tel.: , fax: , inzerce.plzen@denik.cz, 15

16 Karlovy Vary region 16 + Týdeník Sokolovska Karlovy Vary region Number of readers: Source: MEDIA PROJEKT 4. Quarter Quarter 2011 Ask about advertising in Bavarian newspapers.

17 deník Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri Chebský deník 17,5 (Wed 19) 34,5 15 (Wed 16) (Wed ) Karlovarský deník 21,5 (Wed 23) (Wed 20) (Wed ) Sokolovský deník 17,5 (Wed 19) (Wed 16) (Wed ) Karlovy Vary region 37,5 (Wed 40) 51,5 32 (Wed 35) (Wed ) WEEKLY PAPERS Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Týdeník Sokolovska (tabloid)* Wed 19 Wed 16 Wed Price in CZK without VAT Basic price = applied to advertisement sold by mediator. Local price = applied to direct customers. * format 4 columns (200 mm) x 265 mm ADVERTISEMENT ACCEPTANCE Kovářská 4, Pilsen, tel.: , fax: , inzerce.plzen@denik.cz, 17

18 Ústí nad Labem region Number of readers: Source: MEDIA PROJEKT 4. Quarter Quarter 2011 Ústí nad Labem region 18

19 deník Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri Děčínský deník Chomutovský deník Litoměřický deník Mostecký deník Teplický deník Ústecký deník Žatecký a lounský deník Ústí nad Labem region Price in CZK without VAT Basic price = applied to advertisement sold by mediator. Local price = applied to direct customers. ADVERTISEMENT ACCEPTANCE Klíšská 1702/25, Ústí nad Labem, tel.: , fax: , inzerce.sever@denik.cz, 19

20 Liberec region 20 Liberec region Number of readers: Source: MEDIA PROJEKT 4. Quarter Quarter 2011 *Krkonoše newspaper based in the districts Semily and Trutnov.

21 deník Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri Českolipský deník Jablonecký deník Liberecký deník Liberec region Price in CZK without VAT Basic price = applied to advertisement sold by mediator. Local price = applied to direct customers. ADVERTISEMENT ACCEPTANCE Klíšská 1702/25, Ústí nad Labem, tel.: , fax: , inzerce.sever@denik.cz, 21

22 Hradec Králové region 22 Hradec Králové region Number of readers: Source: MEDIA PROJEKT 4. Quarter Quarter 2011 *Krkonoše newspaper based in the districts Semily and Trutnov.

23 deník Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri Hradecký deník Jičínský deník Krkonošský deník Náchodský deník Rychnovský deník Hradec Králové region Price in CZK without VAT Basic price = applied to advertisement sold by mediator. Local price = applied to direct customers. ADVERTISEMENT ACCEPTANCE Kladská 17, Hradec Králové, tel.: , fax: , inzerce.vychod@denik.cz, 23

24 Pardubice region Number of readers: Source: MEDIA PROJEKT 4. Quarter Quarter 2011 Pardubice region 24

25 deník Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri Chrudimský deník Orlický deník Pardubický deník Svitavský deník Pardubice region Price in CZK without VAT Basic price = applied to advertisement sold by mediator. Local price = applied to direct customers. ADVERTISEMENT ACCEPTANCE Kladská 17, Hradec Králové, tel.: , fax: , inzerce.vychod@denik.cz, 25

26 Vysočina region 26 + Týdeník Vysočina Vysočina region Number of readers: Source: MEDIA PROJEKT 4. Quarter Quarter 2011

27 deník Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri Havlíčkobrodský deník Jihlavský deník Pelhřimovský deník Třebíčský deník Žďárský deník 13 (Thu 19) (Thu 16) (Thu ) Vysočina region Price in CZK without VAT WEEKLY PAPERS Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Týdeník Vysočina Thu 19 Thu 16 Thu Basic price = applied to advertisement sold by mediator. Local price = applied to direct customers. ADVERTISEMENT ACCEPTANCE Masarykovo nám. 43, Jihlava, tel.: , , fax: , inzerce.vysocina@denik.cz, 27

28 South Moravia region 28 + Týden u nás + Vyškovské noviny + Znojemské noviny South Moravia region Number of readers: Source: MEDIA PROJEKT 4. Quarter Quarter Nový život + Slovácko

29 deník WEEKLY PAPERS Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Nový život Thu 25 Thu 22 Thu Slovácko Tue 26 Tue 23 Tue Týden u nás Wed 17 Wed 15 Wed Vyškovské noviny Fri 19 Fri 17 Fri Znojemské noviny Fri 16 Fri 15 Fri Basic price = applied to advertisement sold by mediator. Local price = applied to direct customers. ADVERTISEMENT ACCEPTANCE Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri Blanenský deník 10 (Wed 17) 17 9 (Wed 15) (Wed ) Brněnský deník Břeclavský deník 13 (Thu 25) (Thu 22) (Thu ) Hodonínský deník 13 (Tue 26) (Tue 23) (Tue ) Vyškovský deník Znojemský deník South Moravia region Milady Horákové 9, Brno, tel.: , fax: , inzerce.brnensky@denik.cz, 29 Price in CZK without VAT

30 Olomouc region 30 + Moravský sever + Nové Přerovsko + Hranický týden Olomouc region Number of readers: Source: MEDIA PROJEKT 4. Quarter Quarter Prostějovský týden

31 deník Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri Olomoucký deník Prostějovský deník 10 (Wed 20) 16 9 (Wed 17) (Wed ) Přerovský a hranický deník Šumperský a jesenický deník 10 (Tue 17) 19 9 (Tue 16) (Tue ) Olomouc region Price in CZK without VAT WEEKLY PAPERS Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Hranický týden Fri 22 Fri 17 Fri Moravský sever Tue 17 Tue 16 Tue Nové Přerovsko Fri 25 Fri 22 Fri Prostějovský týden Wed 20 Wed 17 Wed Basic price = applied to advertisement sold by mediator. Local price = applied to direct customers. ADVERTISEMENT ACCEPTANCE Aksamitova 2, Olomouc, tel.: , fax: , inzerce.olomouc@denik.cz, 31

32 Zlín region 32 + Naše Valašsko Zlín region Number of readers: Source: MEDIA PROJEKT 4. Quarter Quarter Slovácké noviny

33 deník Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri Kroměřížský deník Slovácký deník 10 (Wed 16) 23 9 (Wed 15) (Wed ) Valašský deník 10 (Mon 11) 22 9 (Mon 10) (Mon ) Zlínský deník Zlín region Price in CZK without VAT WEEKLY PAPERS Price for 1 mm column with color Price for a whole page with color Basic prices Prices locally Basic price Naše Valašsko Mon 11 Mon 10 Mon Slovácké noviny Wed 16 Fri 23 Wed 15 Fri 20 Wed Fri Basic price = applied to advertisement sold by mediator. Local price = applied to direct customers. ADVERTISEMENT ACCEPTANCE Aksamitova 2, Olomouc, tel.: , fax: , inzerce.olomouc@denik.cz, 33

34 Moravskoslezský region (Deník severní Morava a Slezsko) 34 + týdeník Bruntálský Region + týdeník Krnovský Region + týdeník Opavský a hlučínský Region Hlučín + týdeník Karvinsko Třinec + týdeník Havířovsko Moravskoslezský region Number of readers: Source: MEDIA PROJEKT 4. Quarter Quarter 2011 Ask us about advertising in polish newspaper. Polish business partners to provide advertisement in DENÍK. + Týdeník okresu Nový Jičín Region + týdeník Frýdecko-Místecko

35 deník Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri Bruntálský a krnovský deník 9 (Tue 30) 18 8 (Tue 26) (Tue ) Frýdecko-místecký a třinecký deník 13 (Tue 22) (Tue 19) (Tue ) Havířovský deník 10 (Tue 19) 19 9 (Tue 16) (Tue ) Karvinský deník 12 (Tue 20) (Tue 18) (Tue ) Moravskoslezský deník Novojičínský deník 12 (Tue 20) (Tue 18) (Tue ) Opavský a hlučínský deník 13 (Tue 22) (Tue 19) (Tue ) Moravskoslezský region Moravskoslezský region - Tue WEEKLY PAPERS - Tuesday Price for 1 mm column with color Price for a whole page with color Basic prices Locally prices Basic price týdeník Frýdecko-Místecko týdeník Havířovsko týdeník Karvinsko týdeník Bruntálský Region týdeník Krnovský Region týdeník Opavský a hlučínský Region Týdeník okresu Nový Jičín Region Basic price = applied to advertisement sold by mediator. Local price = applied to direct customers. ADVERTISEMENT ACCEPTANCE Mlýnská 10, Moravská Ostrava, tel.: , fax: , inzerce.moravskoslezsky@denik.cz, 35 Price in CZK without VAT

36 Discounts / Additional and Cancellation Fees 36 Discounts are provided in pursuance of one order, one customer (agency customer) and the same size. Content should be different (Discounts cannot be applied retroactively). Combined discounts - daily papers Advertisement - regional issue In 2 regions % In 3 or more regions % Combined discounts - weekly papers (valid only for advertising of the same client and in the same format published on the same day) Two titles % In three titles or more % Discounts for repetition Published 3x... 3 % Published 6x... 5 % Published 12 x % Colour related advertisement discounts (Valid only for advertising of the same client and in the same format published on the same day. Repetition discount or general contract discount could be added.) Advertisement - local issue of a daily paper In 2 local daily papers % In 3 or more local daily papers % In five titles or more % In eight titles or more % Discounts for repetition are offered only within a single order by a single customer (one agency client) for one daily paper and cannot be added. Discounts for repetition can be offered only for repeating advertisements of the same size. The contents of the advertisement can differentiate. Published 24 x % Published 48 x % Black and White % One of CMYK colour (cyan, magenta, yellow) % Discount for payment before publication date (Direct customers only - no mediators) Payment before publication date... 3 % Personal advertising discounts The payment has to be accounted at least five days before publication date or paid by cash. Otherwise this discount cannot be applied. Personal advertising discounts are offered for publishing of the same adverts if these are of the same size and content and if they are issued within five consecutive calendar days. The full price is to be paid on Friday; there is a 50% discount from the price on Tuesday. This is only valid for advertisements within the Deník ČR, modular advertisements or for the regional issue. The discount cannot be applied for general contracts.

37 Additional charges for requested placement Daily paper front page % The issue front page % Charges for placement on the 2 nd page (up to the advertisement size of 6 columns x 202 mm) % Charges for placement on the 3 nd page (up to the advertisement size of 6 columns x 202 mm) % Placement on any editorial or advertising page (with the exception of 1st, 2nd and 3rd pages) % Charges for unusual forms of advertising i.e. advertisements which have an effect on the papers usual graphic design % Cancellation charges (the order may be cancelled only in written form) 3 working days prior to the ordered publishing day % from the NET* price 2 working days prior to the ordered publishing day up to hours % from the NET* price The advertisement cannot be cancelled in any shorted notice period. * NET = price including additional charges and discounts deník 37

38 Prices of discounted formats x 415 mm 278 x 202 mm 184 x 315 mm 137 x 415 mm 278 x 275 mm 231 x 345 mm 184 x 415 mm 278 x 135 mm 1/1 1/2 A 1/2 B 1/2 C 2/3 A Junior page 2/3 C 1/3 A Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- 184 x 200 mm 137 x 270 mm 90 x 415 mm 278 x 100 mm 231 x 120 mm 184 x 150 mm 137 x 202 mm 43 x 415 mm 1/3 B 1/3 C 1/3 D 1/4 A 1/4 B 1/4 C 1/4 D 1/6 D Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- 278 x 50 mm 1/8 A 184 x 75 mm 1/8 B 137 x 100 mm 1/8 C 90 x 150 mm 1/8 D SIZE OF THE ADVERTISEMENT (width x height) Deník Česká republika Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Mon-Thu, Sat: ,- Fri: ,- Basic prices for advertisement in colour in CZK without VAT

39 deník Advertising on the front page of deník UCHO (1 column x 80 mm) PODVAL (6 columns x 80 mm) PODVAL (3 columns x 80 mm) Mon, Thu, Sat Tue, Wed Fri Mon, Thu, Sat Tue, Wed Fri Mon, Thu, Sat Tue, Wed Fri Deník Česká republika * * * Deník Čechy * * * Deník Morava * * * Deník Česká republika 71 mutations * * * Pražský deník * * * Central Bohemia region * * * South Bohemia region * * * Pilsen region Wed Wed Wed Karlovy Vary region Wed Wed Wed Ústí nad Labem region * * * Liberec region * * * Hradec Králové region * * * Pardubice region * * * Vysočina region * * * South Moravia region * * * Olomouc region * * * Zlín region * * * Moravskoslezský region Tue Tue Tue * Price is the same MO, THU, SAT UCHO 1 x 80 mm UCHO upper 1 column. x 80 mm UCHO bottom 1 column. x 80 mm (min. height 80 mm - max. height 100 mm) PODVAL 6 x 80 mm PODVAL 3 x 80 mm Basic price for color advertising surcharge palcement in Kč without VAT 39

40 Closing Date for Advertising / Thematic annex 40 CLOSING DATE FOR ADVERTISING ORDERS Publishing date Order date Friday, Monday weekly papers Tuesday to 16:00 hours Saturday, Monday, Tuesday weekly papers Wednesday to 16:00 hours Tuesday, Wednesday weekly papers Thursday to 16:00 hours Wednesday, Thursday weekly papers Friday to 16:00 hours Thursday, Friday weekly papers Monday to 16:00 hours CLOSING DATE FOR ADVERTISEMENTS FOR DATA SUBMISSION Publishing date Submission of data and previews Friday, Monday weekly papers Wednesday to 14:00 hours Saturday, Monday, Tuesday weekly papers Thursday to 14:00 hours Tuesday, Wednesday weekly papers Friday to 14:00 hours Wednesday, Thursday weekly papers Monday till 14:00 hours Thursday, Friday weekly papers Tuesday to 14:00 hours A change to details in an already ordered campaign, where the data was already provided once is possible, if it will be marked as NEW DATA or REPLACEMENT OF DATA. Replacement of the data at the last minute must be reported in writing by 12:00 hrs, two working days prior to publishing. New data must be submitted not later than two working days prior to publishing by 16:00 hrs at the latest.

41 Regular thematic annex (nationalwide with a station in the level of regions) Irregular thematic annex My money (Monday) My lifestyle (Thursday) To be bublished on Sections: My business for small and medium enterprises and for entrepreneurs. Personal finances financial and investment advice. My job labor, legal and psychological information, advice, education. Sections: Relational Themis, motorik, home technology, home and abroad traveling, health and wellness, modern living, organic food, fabion and trends, cosmetics, hobbies, tips and advice for gardeners and handymen. Annex tabloid or newspaper format, prepared on various topics : housing and real estate, traveling, health, food, hobbies, European funds, Fairs. Tabloid format: 1/1 1/2 1/4 Advertising deadline: 5 working days to 12 hours before the date of issue (edition) Delivery of finished documents: 3 working days to 12 hours before the date of issue (edition) Advertising deadline: 6 working days to 12 hours before the date of issue (edition) Delivery of finished documents: 4 working days to 12 hours before the date of issue (edition) 200 x 265 mm Width: 1 col. 47 mm 2 col. 98 mm 3 col. 149 mm 4 col. 200 mm 200 x 130 mm 1/4 200 x 64 mm Base price of advertising in the regular thematic annexes are identical to those listed in advertismennts, the price list. 1/8 98 x 64 mm 98 x 130 mm 41

42 Technical Conditions GENERAL TECHNICAL CONDITIONS VLP reserves the right to change the technical conditions Sizes (formats) type area size and columns: Type area size: 278 mm width x 415 mm height Column size in mm: 1 column = 43 2 columns = 90 3 columns = columns = columns = columns = 278, space between columns = 4 mm 1.2. Characteristics of the printing technology: Deník Čechy: Printing technology rotary offset, paper newspaper 45 g/m 2, printing raster 36 (92) l/cm (lpi), Dot gain approx 25 %, printing screen rotation (measured from axis x) - C=105 M=75 Y=90 K=45 Deník Morava: Printing technology rotary offset, paper newspaper 45 g/m 2, printing raster (92-102) l/cm (lpi), Dot gain approx 25 %, printing screen rotation (measured from axis x) - C=105 M=75 Y=90 K=45 Notification: VLP cannot guarantee the quality of the published advertisements in the following circumstances: the source material was supplied uncompleted the source material contain errors the source material did not comply with the technical conditions. The costs related to the administration and checking of the faulty source materials will be charged to the customer who ordered the advertisement. 2. GENERAL TECHNICAL CONDITIONS OF THE PROCESSED ADVERTISING MATERIALS 2.1. Types of advertisements according to colour and minimum dimensions: Colour scheme - black and white advert: min. dimension 20 mm / column Colour scheme - colour advert (CMYK or Complementary Colour): min. dimension 200 mm / column Spot colour can be one of CMYK colours only. Materials containing such inks are accepted only in the CMYK composition. SPOT COLOURS ARE NOT APPLIED ACCORDING TO THE PANTONE SAMPLE CHART. In the event of advertising in the UCHO format, it is necessary to choose from a suitable colour background, for example a light background with darker letters. We do not recommend using negative lettering in the background. Considering the size of the UCHO format, the most suitable lettering would be in the size larger than 6 dots. Simple text, for example in PR articles should use font of 6-12 dot size and 100% black ink. Materials in RGB colors have to be converted to CMYK. Small color changes could happen during color conversion. In the event that the above mentioned conditions are not complied with, we cannot guarantee good printing quality and therefore any warranty claim will not be accepted Accepted advertising materials: VLP will accept source materials only in the digital data form (no film or plate).

43 2.3. Complete source material must contain the following: One optimized PDF file, text in curves or one optimized EPS file, text in, resolution 300 DPI Colour preview JPG file Contact Iinformation to the creator of the source materials (contact person, address, telephone and contact) Naming convention: The name of the advertisement file must be in the following form: Advertiser Name_Title Name_Pub Date.File Type Eextension Example: XXXX_DČR_0303.pdf, info.doc or info.txt. Compressed file must be in the same format; it can only differentiate in the abbreviation of the compressed format. Example: XXXX_DČR_0303.zip 2.5. Compressed advertising data: It is not necessary to compress PDF files (a correctly created advertising file already uses compression) An EPS file is recommended to be externally compressed zipped (max. volume of compressed data: 20 MB) an information file does not need to be compressed 2.6. Method for submitting data: (mail up to 60 MB is accepted by VLP mailserver) upload the data to the FTP server (access needs to be supplied by VLP) Media: CD, DVD, USB MS Windows readable format - one compressed file can have max. 20 MB Prior to sending in a compression programme, the data must be compressed into zip format (zip postfix) Processing details are to be sent to the responsible employee of the publishing house who authorized the order processing. 3. PRODUCTION OF ADVERTISEMENTS MADE TO ORDER 3.1. Acceptable data: texts full and complete typescript - MS Word, RTF, simple text photos - quality photo (max. format A4) good quality logo in printed form - pictures and logos (only JPG, TIFF, PDF and EPS formats with resolution 300 DPI with 100 %) Warning: - pictures are accepted only raster free. Logo and pictures are not accepted by fax - VLP reserves the right to request the client to provide different, better quality templates column sizes of the newspaper page (ruler) 1 column = 43 mm 2 columns = 90 mm 3 columns = 137 mm 4 columns = 184 mm 5 columns = 231 mm 6 columns = 278 mm column sizes of the tabloid (ruler) 1 column = 47 mm 2 columns = 98 mm 3 columns = 149 mm 4 columns = 200 mm 43

44 deník Printed Edition / Enclosures 44 P r i n t e d e d i t i o n Mon, Wed, Thu Tue Fri Sat Deník Česká republika Deník Čechy Deník Morava Capital City of Prague Central Bohemia region South Bohemia region Pilsen region Karlovy Vary region Ústí nad Labem region Liberec region Hradec Králové region Pardubice region Vysočina region South Moravia region Olomouc region Zlín region Moravskoslezský region Orientation printed edition, Source: VLP, annual average 2010

45 Insertion of promotional enclosures Enclosures are inserted into the entire edition of the daily paper; this is also done for some mutations of the local daily papers. The shortest deadline for placing an order is ten days prior to publishing. If this insert is not in line with the required format or processing, it is necessary to supply prior to the order placement, a sample of the enclosure in at least five copies for each printshop where the enclosure will be produced (100 Pcs in the event of a highly non-standard enclosure) due to insertion tests. Further information regarding the insertion of promotional enclosures will be mailed. In the event of a request and a subsequent order for insertion, it is necessary to mail the technical parameters of the enclosure (paper type, grammage, number of pages and format). Due to technological reasons, the quantity of the enclosure must by approximately 2% higher than the actual ordered number of inserts.* The deadline for the delivery of the enclosures to the final destination is at the latest, three working days prior to the date of insertion; shipping is to be organized by the customer. In the event that the enclosures will not be supplied to the final destination three days prior to the date of insertion, a cancellation fee of 10% of the total price for the insertion can be charged. Insertion can be done from Monday to Saturday. *For the deposit must be delivered to subscribers a few extra pieces of the Annex for documenting. Price for insertion (discount does not apply to the general contracts) grammage do 10 g/pcs do 20 g/pcs do 30 g/pcs do 40 g/pcs do 50 g/pcs nad 50 g/pcs Price/piece 1,00 CZK 1,20 CZK 1,40 CZK 1,60 CZK 1,80 CZK will be determined by agreement Required format and processing of the enclosures Number of issues Discount 3x 3 % 6x 5 % 8x 10 % 10x 15 % 12x 20 % Quantity in pcs Discount pcs 3 % pcs 5 % pcs 10 % pcs 15 % pcs 20 % Printing of newspaper character enclosures can also be ordered from the VLP publishing house. A6 (105 x 148 mm) weight of paper used g/m 2, A5 (148 x 200 mm): weight of paper used shall be not less than 120 g/m 2, A4 (210 x 297 mm): weight of paper used shall be not less than 120 g/m 2. If the weight of A4 paper under the above values, these attachments must be folded back again. Sizes and weight of paper for multilateral annexes: A6 (105 x 148 mm): 4-8 pages: weight of paper used g/m 2. A5 (148 x 210 mm): 4-8 pages. Weight of paper used shall be not less than 80 g/m 2. When a larger number of pages must not be less than the paper weight 45 g/m 2. A4 (210 x 297 mm): 4 pages: weight of paper used shall be not less than 80 g/m 2. 8 pages: weight of paper used shall be not less than 48,8 g/m 2. Weight of a multilateral annex up to 70 g/specimen. It is possible to insert and attachments that have the character and size of a newspaper 235 x 305 mm. Delivered Annex may be damaged by trimming, improper packing, banding and transport. Deposits must be delivered on pallets in bulk without packaging or banding. All delivered Annex shall be supplied trimmed at right angles and have the same format. Trimming must be straight and smooth. Brochure supplement must be cross-processed, transhipment, centering angle or break. Multi-page brochure supplement must have a bend on the longer side. **Addition Annex A6 must be booked in advance with your printer, check deposit not guaranteed. Delivery address for enclosures (Delivery of inserts is from Monday - Friday hours): PRAGUE, CENTRAL BOHEMIA REGION, ÚSTÍ NAD LABEM REGION, LIBEREC REGION, SOUTH BOHEMIA REGION, PILSEN REGION, KARLOVY VARY REGION:... Novotisk Praha, U stavoservisu 1, Prague 10, tel.: MORAVIA, HRADEC KRÁLOVÉ REGION, PARDUBICE REGION:... Novotisk s. r. o., Šlechtitelů 6/636, Olomouc, tel.:

46 Calculation of the Advertisement Price / General Conditions 46 CALCULATION OF THE ADVERTISEMENT PRICE / Assignment: Deník ČR, 2 columns x 110 mm high, full colour advertisement, specific location, published 12 times Basic price (2 x 110 mm x 290 CZK) CZK Surcharge for a specific location on the page (25 % from CZK) CZK Subtotal CZK Repetition discount (10 % from CZK) CZK FINAL PRICE (less VAT 19 %) CZK

47 The General Business Conditions of the publishing house VLTAVA-LABE-PRESS, a.s., (hereinafter referred to as the VLP) (for advertisements and leaflet enclosures in VLP) 1. Scope of validity a) These General Business Conditions regulate the advertisement publishing rules and promotional enclosures in the papers published by the VLP as well as in other printed matter published by the VLP. b) The currently valid pricelist is included in the General Business Conditions. c) The legal relations not regulated by these General Business Conditions or by a special contract will be governed by the Commercial Code. 2. Order a) The client is to order the publishing of an advertisement or a promotional enclosure in the form of a written order. b) The order must contain all necessary terms required for regular publishing, particularly including: The clients company, address, company ID, tax ID numbers, bank details, name and signature of the representative authorised to place the order. In the case of orders placed by individuals, the name, birth number or date of birth, permanent residency, bank details and signature will be required. The order also needs to contain the title, date of publishing, type (for example area of advertisement, line advertisement, promotional enclosure) and eventually further details regarding order processing (for example the unit of coverage, position, section, reference, colour). c) The client is responsible for the timely provision of all details required for order implementation. The VLP may notify the client regarding any obviously unsuitable or erroneous data. The client is obliged to provide the VLP with compensation for obviously unsuitable or erroneous data. If the client will provide a replacement for obviously unsuitable or erroneous data late or in the event that the client will insist on the use of the obviously unsuitable or erroneous data, the VLP will have the right to withdraw from the contract as well as to apply a cancellation charge in accordance with the currently valid pricelist. The quality of the print will correspond with the technical standard of the relevant title and with the printed data supplied by the client. d) The client will guarantee error free content and that the texts, picture and graphic materials for the advertising purposes or promotional enclosures will be in accordance with the legal regulations. In the event that any demands are raised by the third party, the client will be obliged to take over the obligations from such demands or will be obliged to compensate the VLP for damages arisen with the publishing of an error or a legally unacceptable advertisement or promotional enclosure. e) The VLP will receive all necessary documents for publishing the advertisement or the promotional enclosure and the VLP will not be obliged to save such data or return it to the client. 3. Contract conclusion a) The contract conclusion will be upon order confirmation by the VLP (in writing directly on the order or in any usual manner). In the event that the order will not be confirmed by the VLP, publishing of the advertisement or the promotional enclosure will be considered as the conclusion of the contract instead. b) Acceptance of the order by a VLP employee without further terms cannot be considered as a contract conclusion. c) The VLP is always entitled to withdraw from the contract in the event of a justified presupposition that publishing the advertisement or the promotional enclosure from the point of content, text, graphic or picture is against the interests of the VLP or against valid legal regulations. d) In the event that there will be any justified doubts regarding the clients solvency and if there will not be reasonable payment made in time upon the request of the VLP, the VLP shall reserve the right to withdraw from the contract. e) In the event of order cancellation by the client after acceptance by the VLP, the VLP will be entitled to apply cancellation charges in accordance with the currently valid pricelist. The order cancellation by the client must always be executed in written form. 4. Frame contract a) In the event that the client intends to publish the advertisement within a certain period, with a certain printing area range or in a certain number, a frame contract may be concluded with the VLP with the duration period of one year, regarding the publishing of advertisements in the previously agreed number or volume. The frame contract will be valid in written form and must specify the fixed time period during which the agreed range of the image area for the advertisement or the agreed number of advertisements will be printed; the contract must also include any agreed discounts, the applied title, the cover unit and any possible further agreements. b) The order will always be required to allow for the publishing of the advertisements within the agreed range of the image area or the volumes as stated in the frame contract. 47

48 General Conditions 48 The General Business Conditions of the publishing house VLTAVA-LABE-PRESS, a.s., (hereinafter referred to as the VLP) (for advertisements and leaflet enclosures in VLP) c) The discounts resulting from the frame contract will be provided only under the condition that the advertisements will be published in the agreed range of the image area or in the agreed numbers during the time period stated in the frame contract and the price will be paid according to the valid pricelists (possibly in the agreed level). d) The client is entitled to order further advertising above the framework of the agreed range of the image area or the agreed number of advertisements via the frame contract. In this case the client will be entitled to larger discount. e) In the event that the advertisements have not been published during a fixed time period in the agreed area space or in the agreed number of issues from the reasons for which the VLP does not bear responsibility, the client is obliged to pay VLP the difference between the price for the agreed and the actually published size of the advertisement image or the number of advertisements. This difference will be reduced discounts for the actually published size of the advertisement image or the number of advertisements. 5. Order implementation a) In the event that the deadline for the publishing of the advertisement or the promotional enclosure is not explicitly agreed, the publishing then depends on the VLP capacity. b) If the exact placement or a certain cover unit for the advertisements or the promotional enclosure publishing is not explicitly agreed, the publishing will then be dependant on the VLP capacity. c) The order for advertisements or promotional enclosures which must be implemented within the specific deadline with a specific placement or in the specified unit of the cover must be reported to the VLP in time, in order that it can be confirmed with the client. d) The advertisements are published in the relevant column without the requirement for a specific agreement according to VLP capacity. e) VLP shall reserve the right to mark the advertisements as paid advertising. f) In the event that the client will order an advertisement in a size which is not in line with the dimensions of the mirror or the division of the page by columns, the VLP will amend the adverts in the routine method. g) In the event that the client will order an advert not processed in graphics, the VLP will process this advertisement in the routine method. Proofreading is only provided upon the request of the client. The client is responsible for the correct and complete proofreading sent back to the VLP. The VLP must consider the proofreading reported within the fixed time period. h) The VLP is obliged to collect, hand over or mail the received answers to the advertisements published under the reference number, for the period of six weeks since the publishing of the advertisement. Responses to the advertisements under the reference number, received after this period can be liquidated by the VLP. i) The VLP looks after the answers received to the advertisements published under reference numbers with the care of a fair business partner. j) The VLP does not accept responsibility for the replies to the advertisements published under the reference number if they exceed the C4 format (228 x 325 mm), as well as books, catalogues, parcels or goods. 6. Payment conditions a) If the parties will not agree differently, the VLP will mail the client with an invoice without any delay, as soon as the advertisement or the promotional enclosure is published, normally within 7 days from publishing. The invoice will be payable within 14 days from the day of taxation. b) The invoice issued by the VLP will be also accompanied with the proof of the advertisement or a promotional enclosure published upon the client s request. Depending on the type and range of the order, the VLP usually provides cut offs, pages, the daily paper issue or a copy of the advertisement printed on the invoice. In the event that such records cannot be obtained, the client will receive from the VLP confirmation regarding the publishing of the advertisement or the promotional enclosure. c) In the event of a payment delay, the client will be obliged to pay interest for late payment in the statute level as well as costs related to the recovery of the invoiced sum or partial payments. The VLP may refuse to implement further orders in the event of late payments, including orders from the frame contract or their implementation may be made dependant on adequate payments in advance. d) In the event that the client will not specify the exact size of the advertisement and will leave this decision to the VLP, then the basis for the calculation of the costs will be the type of advertisement and the actually published size of the advertisement.

49 e) The discounts stated in the currently valid pricelist are provided only for the advertisements published and paid for during the time period of one year. This time period commences on the date of the publishing of the first advertisement and finishes on the last day of the relevant calendar year. f) The client has the right to request discounts according to the currently valid pricelist, depending on the actually published range of the advertisement image area or on the number of advertisements within the time period of one year. The client has the right to file a claim 14 days after termination of the contract at the latest, based on the claimed discount. g) A discount in the level of 15 % from the basic price will be provided to the advertising agents approved by VLP. It must be anticipated that the order is presented directly by the advertising agent, who is at the same time responsible for submitting the data. The advertising agents must present a business licence or the statement from the Business Register upon request as proof of their business activity. h) In the event that the client (especially an advertising and media agency) orders an advertisement on behalf of a third party, the right for discounts as per the valid pricelists will not apply. i) The VLP reserves the right to issue different prices for special issues, other than those currently stated in the valid pricelist. j) In the event that the order will not be implemented due to reasons for which the VLP or the client will not bear any responsibility, and the advertisement or the promotional enclosure cannot be published in the replacement term, the client is obliged to pay the VLP only those costs related to the order which will arise up to the date and can be proven. k) Eventual amendments to these General Business Conditions or to the currently valid pricelist will be reported by the VLP to the client who has a frame contract with the VLP according to point 4 of these General Business Conditions within a time period of a minimum of one month prior to the validity of these amendments. In the event that the VLP will breach this time period, the orders made prior to this amendment to the General Business Conditions or to the pricelist will be made according to the previously valid General Business Conditions or according to the previously valid pricelist for the maximum period of three months from the beginning of the validity of the General Business Conditions or of the new pricelist. l) The client shall accept that the VLP is not responsible for any deviations in the size of the printed advertisement in the range from 0.5 % of the requested size, originated due to the technological process during the production of the title. m) The VLP reserves the right to demand payment in advance. In the event of payment in advance, the relevant amount must be credited to the VLP account 4 days prior to the publishing of the advertisement. In the event that the advertisement will be in the Friday enclosure TRH PRÁCE, it will be 7 days prior to publishing deadline. n) In the event that the outstanding debt will not be paid within the agreed deadline, the client will lose the right to all provided discounts. The client will in this case be obliged to pay the full order price. o) The VLP reserves the right to fix the price of the advertisements. p) All prices in the advertising pricelist are stated without VAT. The VAT rate is governed by the valid law of the ČR. r) The VLP reserves the right to fix an additional charge for PR or Advertorial advertising. 8. Reclaim replacement act a) The client is entitled to a discount in the event of a partial error in the publishing of the advertisement or in the promotional enclosure or if agreed with the VLP, for free publishing of the replacement advertisement but only within the range, in which the purpose of the advertisement or the promotional enclosure was weakened. In the event that the VLP will not publish the replacement advertisement in the agreed time period, or if this replacement advertisement will be issued with an error once again, the client has the right to a discount or to withdraw from the contract. b) In the case of repeated advertisement publishing or promotional enclosures, the client is obliged to check immediately after each publishing if the advertisements are correct and complete. The VLP will not accept any demands for the free publishing of a replacement advertisement in the event that the same error appeared in the repetition publishing and such an error was not reported to the VLP immediately after the publishing. c) The advertisement may be reclaimed only within 10 working days from receiving the documentation regarding the publishing of the advertisement. The completion protocol and the proof of mailing the issues are used as documentation for the publishing of the advertisement in the national issue of the paper. The right for compensation is possible only in the daily paper and the region or the district where the advertising occurred. d) In the event that the client will not file the claim in the stated time period, the right to a claim is lost. e) The claim for the non-supply of documentation issues can be executed within eight working days from the publishing of the advertisements. f) In the event of typography, printing or insertion errors which are on the part of the client which were not obvious upon the acceptance of the order, the client has no right to a discount or free publishing of a replacement advertisement. 9. Data protection The client and the VLP hereby declare to protect all information and personal data which is mutually provided in regard to order implementations from any misuse. 49