lidovky.cz Zpravodajský server Lidových novin READERS

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1 READERS

2 LIDOVKY.CZ SERVER Lidovky.cz originated as the news server of Lidové noviny in June Since then, it has enlarged and now, it is a website which is offering a variety of specialized websites and pages on top of a non-stop service providing actual news. The news service and the views are of the greatest importace on Lidovky.cz. They are accompanied by exclusive content not published in Lidové noviny (Lidové newspaper), such as complete interviews or audios. As for the big cases and events, readers find special tabloids on the server. Along with the news, Lidovky.cz embodied a variety of excellent websites. Concerning views, Czech internet legend Ondřej Neff and his Invisible dog is a close collaborator of the server. Also, special websites, such as Bydlení (Housing), Auto (Cars), Svět techniky (The world of technology), games pages Sudoku.cz have been run on the server. Every day, polimetrician Bohumil Doležal writes an exclusive comment, readers can run their blog and also, an outstanding website ireferáty (ipapers) intended to students is part of the website. Quite exceptional is the sport tabloid called Výsledky.com (results.com). Without exaggeration, we can call Lidovky.cz the server for the hard-to-please readers.

3 INTERNET POPULARITY RESEARCH NetMonitor A research project providing information about visit rates and visitors sociodemographic profile in the Czech Republic. The project has been ordered by the SPIR (the Association for Internet Advertisement), the Mediaresearch, a. s. company in cooperation with the Gemius S. A. company carry out the project. NetMonitor joins two research projects Measurement of Internet visit rates and Research of visitors sociodemography in the Czech Republic. Data given in this presentation refer to November 2013.

4 POPULARITY The server reaches out to a total of unique visitors per month pages viewed, unique visitors per week.

5 SOCIODEMOGRAPHIC STRUCTURE The Internet visitors sociodemography research is carried out in users connecting to the Internet from the Czech Republic. Thus, the following sociodemographic charts and data concerning servers are based on numbers of unique users connected to the Internet from the Czech Republic. For, this makes up 89 % of all unique visitors, i.e. 881,000. The data presented in the following graphs is for November 2013.

6 SEX Unique visitors in the Czech Republic in % Men account for 61 % of all unique visitors i.e. 535,000 unique users. Woman 39% 39 % of visitors are women i.e. 346,000 unique users. Man 61%

7 AGE Unique visitors in the Czech Republic in % years 7% 50 and more years 28% Visitors aged make up 49 % of all visitors i.e. 424,000 unique users years 27% 28 % of visitors are 50+ years old years 16% years 22%

8 EDUCATION Unique visitors in the Czech Republic in % Elementary 12% University 30% Lidovky.cz visitors are educated. Trained / Secondary without exams 19% 69 % of them (i.e. 609,000) have a university or a college degree. 30 % of visitors have a college degree i.e. 266,000 visitors. Secondary with exams 39%

9 NET HOUSEHOLD INCOME Unique users in the Czech Republic in % Unlisted 14% Under CZK 10 thousand 10% Lidovky.cz visitors are people with higher incomes. CZK thousand 23% 31 % of visitors are members of households whose net income is CZK or more. 53 % of visitors are members of households whose net income is 20,000 CZK or more. CZK 30 thousand and more 31% CZK thousand 22%

10 EMPLOYMENT Unique visitors in the Czech Republic, economically active in % Enterpreneurs 19% Managers 18% Lidovky.cz has a total of 521,000 economically active visitors. Highly qualified workers 15% 18 % of economically active server visitors hold managerial positions i.e. 95,000 visitors. 15 % are highly qualified workers i.e. 78,000 users. Ordinary blue collars 28% Ordinary white collars 20%

11 HEAD OF HOUSEHOLD Unique visitors in the Czech Republic in % Head of Household - no 54% A head of household is someone who usually earns most money in the household and has the highest degree of influence in decisions regarding long-term or large investments by the household (e.g. car, TV set, house, choice of bank, etc.). 46 % of unique visitors to are heads of household i.e. 404,000 unique visitors. Head of Household - yes 46%

12 HOUSEWIFE Unique visitors in the Czech Republic in % A housewife is someone who is responsible for activities related to the household, such as shopping, cooking, cleaning, doing the laundry, etc. They are in charge of buying items for daily use. Housewife - no 38% 62 % of unique visitors to (544,000) fall into this category. Housewife - yes 62%

13 SOCIOECONOMIC CLASSIFICATION Unique visitors in the Czech Republic in % D 19% E 19% C 30% A 21% B 11% Group A : upper class families with highest incomes and standard of living (families of corporate general managers, their assistants, owners of large companies, top executives, executives in the public sector, ministers, parliament members, highly skilled professionals) Group B : upper middle class families with above-average incomes and standard of living (families of managers, assistant general managers, department and section managers with more than 6 subordinates, owners of mid-sized companies, section chiefs in the public sector, politicians holding municipal-level positions and skilled professionals) Group C : middle class families with average incomes and standard of living (families of managers, executives with 6 or fewer subordinates, public sector clerks, public sector employees, small businesspeople and sole proprietors, technicians, administrative workers and other THP staff holding higher positions Group D : lower middle class families with average to slightly below average incomes and standard of living (families of employees, clerks, technical staff, qualified laborers / foremen, etc.) Group E : lower class families with below average incomes (families of unskilled laborers, low-skill technicians, fresh retirees, economically inactive people unemployed, retirees)

14 THE MOST IMPORTANT LIDOVKY.CZ SERVERS Byznys () Lifestyle () Sports () News ()

15 BYZNYS (LIDOVKY.CZ) ths. of visitors per month, 82 ths. of visitors per week - 1,4 mil. viewed pages per month - 88 % users from the Czech Republic - 72 % men, 28 % women - 43 % in the age between 20 and % graduated, 39 % secondary education with A level, 15 % trained / secondary education without A level - 36 % household net income 30 thousand and more - 13 % managers, 9 % highly qualified workers, 7 % white collars, 14 % blue collars 14 % enterpreneurs

16 LIFESTYLE (LIDOVKY.CZ) ths. of visitors per month, 144 ths. of visitors per week - 3,2 mil. viewed pages per month - 90 % users from the Czech Republic - 60 % men, 40 % women - 49 % in the age between 20 and % graduated, 39 % secondary education with A level, 20 % trained / secondary education without A level - 32 % household net income 30 thousand and more - 11 % managers, 8 % highly qualified workers, 12 % white collars, 19 % blue collars 12 % enterpreneurs

17 SPORTS (LIDOVKY.CZ) ths. of visitors per month, 77 ths. of visitors per week - 4,5 mil. viewed pages per month - 90 % users from the Czech Republic - 69 % men, 31 % women - 45 % in the age between 20 and % graduated, 40 % secondary education with A level, 21 % trained / secondary education without A level - 34 % household net income 30 thousand and more - 11 % managers, 10 % highly qualified workers, 11 % white collars, 19 % blue collars 18 % enterpreneurs

18 NEWS (LIDOVKY.CZ) ths. of visitors per month, 318 ths. of visitors per week - 23,9 mil. viewed pages per month - 88 % users from the Czech Republic - 63 % men, 37 % women - 44 % in the age between 20 and % graduated, 38 % secondary education with A level, 17 % trained / secondary education without A level - 32 % household net income 30 thousand and more - 11 % managers, 10 % highly qualified workers, 11 % white collars, 15 % blue collars 12 % enterpreneurs

19 CONTACT INFORMATION Sales Department Tel.: Fax: info: MAFRA, a. s. Anděl Media Centrum Karla Engliše 519/ Praha 5 - Smíchov