Readers of the idnes.cz family servers Internet servers of the media group MAFRA

Transkript

1 Readers of the idnes.cz family servers Internet servers of the media group MAFRA

2 Internet visit rate research NetMonitor A research project providing information about internet visit rate and visitors sociodemographic profile in the Czech Republic. The project has been ordered by the SPIR (the Association for Internet Advertisement), the Mediaresearch, a. s. company in cooperation with the Gemius S. A. company carry out the project. NetMonitor joins two research projects Research of Internet visit rate and Research of visitors sociodemography in the Czech Republic. Data given in this presentation refer to November 2014.

3 Visit rate and sociodemography of idnes.cz users You can trust us. Visit rate idnes.cz addresses altogether unique visitors per month pages viewed; unique visitors per week. 83 % unique visitors access idnes.cz from the Czech Republic. Since the beginning of 2002, when the number of unique visitors became an official measure of the Internet visit rate, the number of idnes.cz readers has increased ten times. Sociodemography The Internet visitors sociodemography research is carried out in users connecting to the Internet from the Czech Republic. Thus, the following sociodemographic charts and data concerning servers are based on numbers of unique users connected to the Internet from the Czech Republic.

4 Sex Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Man Woman idnes.cz CELKEM Alík.cz Auto.iDNES.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Men represent altogether 50 % of idnes.cz unique visitors, and women 50 %. More than 2/3 visitors of the servers Auto.iDNES.cz, Bonusweb.cz, Mobil.iDNES.cz, Sport.iDNES.cz and Technet.cz are men. You can address the highest percentage of women more than 40 % - at the servers Bydleni.iDNES.cz a Reality.iDNES.cz, Cestovani.iDNES,cz, Ekonomika.iDNES.cz a Finance.iDNES.cz, Hobby.cz, HomePage.iDNES.cz, Jizdnirady.iDNES.cz, Kultura.iDNES.cz, OnaDnes.cz, Rajče.net, Revue.iDNES.cz, Rungo.cz, Zpravy.iDNES.cz and Kraje.iDNES.cz. 53 % of the children s server Alík.cz visitors are girls.

5 Age Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) years years years years 50 and more years idnes.cz CELKEM Alík.cz Auto.iDNES.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Visitors of the age years create almost one half of all idnes.cz visitors. At the Auto.iDNES.cz, BonusWeb.cz, Cestovani.iDNES.cz, HomePage.iDNES,cz, Jizdnirady.iDNES.cz, Kultura.iDNES.cz, Mobil.iDNES.cz, OnaDnes.cz, Revue.iDNES.cz, Rungo.cz, Sport.iDNES.cz, Technet.cz, Xman.cz and Kraje.iDNES.cz is this age group embraces more than 50 % of visitors. 20 % of the children s server Alík.cz, 11 % of the Bonusweb.cz visitors and 9 % of the Rajče.net visitors, are of the age years.

6 Education Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Elementary Trained / Secondary without exams Secondary with exams University idnes.cz CELKEM Alík.cz Auto.iDNES.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % of all idnes.cz visitors are graduates. Graduates create more that 30 % of the visitors at the following server: Alík.cz Auto.iDNES.cz Bydleni.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Kultura.iDNES.cz OnaDnes.cz Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz

7 Household net income Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Under CZK 10 thousand CZK thousand CZK thousand CZK 30 thousand and more Unlisted idnes.cz CELKEM Alík.cz Auto.iDNES.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % of idnes.cz visitors belong to the group with their household net income of CZK 30 thousand and more. At the server Auto.iDNES.cz, BonusWeb.cz, Bydleni.iDNES.cz, Cestovani.iDNES.cz, Ekonomika.iDNES.cz a Finance.iDNES.cz, Hobby.cz, HomePage.iDNES.cz, Kultura.iDNES.cz, Mobil.iDNES.cz, OnaDnes.cz, Revue.iDNES.cz, Rungo.cz, Sport.iDNES.cz, Technet.cz, Xman.cz, Zpravy.iDNES.cz and Kraje.iDNES.cz this share grows up to more than 33 %.

8 Position at work Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Managers Highly qualified workers Ordinary white collars Ordinary blue collars Enterpreneurs idnes.cz CELKEM Alík.cz Auto.iDNES.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% idnes.cz has thousand of economically active visitors. 19 % of idnes.cz economically active visitors belong to the group of managers.

9 idnes.cz servers Alík.cz Auto.iDNES.cz Automodul.cz BonusWeb.cz Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz

10 Alík.cz alik.cz children s internet - 82 ths. of visitors per month, 23 ths. of visitors per week - 2,4 mil. viewed pages per month - 89 % users from the Czech Republic - 47 % boys, 53 % girls - 18 % in the age 10-14, 3 % in the age 15-19, 43 % in the age % graduated, 29 % secondary education with A level, 13 % trained / secondary education without A level - 31 % household net income 30 thousand and more

11 Auto idnes.cz auto.idnes.cz car catalogue ths. of visitors per month, 178 ths. of visitors per week - 6,6 mil. viewed pages per month - 88 % users from the Czech Republic - 74 % men, 26 % women - 52 % in the age between 20 and % graduated, 43 % secondary education with A level, 15 % trained / secondary education without A level - 48 % household net income 30 thousand and more - 14 % managers, 16 % highly qualified workers, 15 % white collars, 17 % blue collars 8 % enterpreneurs

12 BonusWeb.cz bonusweb.cz on-line entertainment, daily about computer games, demo versions, samples, reviews, tests, interviews ths. of visitors per month, 104 ths. of visitors per week - 3,8 mil. viewed pages per month - 88 % users from the Czech Republic - 79 % men, 21 % women - 50 % in the age between 20 and % graduated, 45 % secondary education with A level, 14 % trained / secondary education without A level - 42 % household net income 30 thousand and more - 11 % managers, 15 % highly qualified workers, 16 % white collars, 16 % blue collars 6 % enterpreneurs

13 Bydlení & Reality idnes.cz bydleni.idnes.cz, reality.idnes.cz house and appartment, garden, architecture, constructions, remodelling, interiors, finance, law ths. of visitors per month, 278 ths. of visitors per week - 43,1 mil. viewed pages per month - 90 % users from the Czech Republic - 50 % men, 50 % women - 52 % in the age between 20 and % graduated, 40 % secondary education with A level, 15 % trained / secondary education without A level - 41 % household net income 30 thousand and more - 11 % managers, 14 % highly qualified workers, 16 % white collars, 16 % blue collars 7 % enterpreneurs

14 Cestování idnes.cz cestovani.idnes.cz news and service for travellers, tests, weather, currency, climate and local habits information ths. of visitors per month, 306 ths. of visitors per week - 11,5 mil. viewed pages per month - 91 % users from the Czech Republic - 56 % men, 44 % women - 51 % in the age between 20 and % graduated, 41 % secondary education with A level, 15 % trained / secondary education without A level - 41 % household net income 30 thousand and more - 13 % managers, 14 % highly qualified workers, 17 % white collars, 15 % blue collars 7 % enterpreneurs

15 Ekonomika & Finance idnes.cz ekonomika.idnes.cz, finance.idnes.cz finance and business news, family finance, shares, markets, on-line financial consultant service ths. of visitors per month, 401 ths. of visitors per week - 11,3 mil. viewed pages per month - 88 % users from the Czech Republic - 58 % men, 42 % women - 49 % in the age between 20 and % graduated, 44 % secondary education with A level, 14 % trained / secondary education without A level - 44 % household net income 30 thousand and more - 14 % managers, 14 % highly qualified workers, 17 % white collars, 13 % blue collars 7 % enterpreneurs

16 Hobby.cz hobby.cz house, workroom, garden, pets, mushrooms, herbs ths. of visitors per month, 141 ths. of visitors per week - 4,2 mil. viewed pages per month - 89 % users from the Czech Republic - 57 % men, 43 % women - 48 % in the age between 20 and % graduated, 44 % secondary education with A level, 15 % trained / secondary education without A level - 40 % household net income 30 thousand and more - 12 % managers, 17 % highly qualified workers, 12 % white collars, 16 % blue collars 8 % enterpreneurs

17 HomePage idnes.cz the gate page of the whole idnes.cz portal and a guidepost of all webs of the idnes.cz family ths. of visitors per month, 702 ths. of visitors per week - 58,6 mil. viewed pages per month - 89 % users from the Czech Republic - 57 % men, 43 % women - 51 % in the age between 20 and % graduated, 41 % secondary education with A level, 11 % trained / secondary education without A level - 44 % household net income 30 thousand and more - 14 % managers, 16 % highly qualified workers, 19 % white collars, 11 % blue collars 8 % enterpreneurs

18 Jízdní ády idnes.cz jizdnirady.idnes.cz IDOS traffic order ths. of visitors per month, 782 ths. of visitors per week - 62,3 mil. viewed pages per month - 97 % users from the Czech Republic - 46 % men, 54 % women - 50 % in the age between 20 and % graduated, 40 % secondary education with A level, 20 % trained / secondary education without A level - 29 % household net income 30 thousand and more - 10 % managers, 11 % highly qualified workers, 15 % white collars, 18 % blue collars 5 % enterpreneurs

19 Kultura idnes.cz kultura.idnes.cz show business, specials on great events, trailers from new albums and films, hit parades and lists, interviews ths. of visitors per month, 304 ths. of visitors per week - 8,9 mil. viewed pages per month - 90 % users from the Czech Republic - 55 % men, 45 % women - 52 % in the age between 20 and % graduated, 42 % secondary education with A level, 14 % trained / secondary education without A level - 42 % household net income 30 thousand and more - 12 % managers, 14 % highly qualified workers, 17 % white collars, 13 % blue collars 6 % enterpreneurs

20 Mobil idnes.cz mobil.idnes.cz daily news from the telecommunication world, Mobile communication, Internet, IT news ths. of visitors per month, 164 ths. of visitors per week - 4,5 mil. viewed pages per month - 89 % users from the Czech Republic - 72 % men, 28 % women - 57 % in the age between 20 and % graduated, 44 % secondary education with A level, 14 % trained / secondary education without A level - 43 % household net income 30 thousand and more - 15 % managers, 15 % highly qualified workers, 15 % white collars, 15 % blue collars 6 % enterpreneurs

21 OnaDnes.cz onadnes.cz magazine covering all aspects of a woman ths. of visitors per month, 342 ths. of visitors per week - 14,1 mil. viewed pages per month - 89 % users from the Czech Republic - 45 % men, 55 % women - 53 % in the age between 20 and % graduated, 40 % secondary education with A level, 13 % trained / secondary education without A level - 40 % household net income 30 thousand and more - 11 % managers, 14 % highly qualified workers, 17 % white collars, 12 % blue collars 6 % enterpreneurs

22 Rajče.net rajce.net space for your photos ths. of visitors per month, 360 ths. of visitors per week - 337,7 mil. viewed pages per month - 85 % users from the Czech Republic - 47 % men, 53 % women - 47 % in the age between 20 and % graduated, 39 % secondary education with A level, 23 % trained / secondary education without A level - 32 % household net income 30 thousand and more - 10 % managers, 11 % highly qualified workers, 13 % white collars, 18 % blue collars 7 % enterpreneurs

23 Revue idnes.cz revue.idnes.cz interesting news from the society, culture, fashion shows, culture programs, health, jokes, entertainment, charity ths. of visitors per month, 262 ths. of visitors per week - 22,2 mil. viewed pages per month - 89 % users from the Czech Republic - 54 % men, 46 % women - 54 % in the age between 20 and % graduated, 43 % secondary education with A level, 12 % trained / secondary education without A level - 46 % household net income 30 thousand and more - 14 % managers, 16 % highly qualified workers, 17 % white collars, 12 % blue collars 6 % enterpreneurs

24 Rungo.cz rungo.cz runners web ths. of visitors per month, 61 ths. of visitors per week - 1,5 mil. viewed pages per month - 90 % users from the Czech Republic - 58 % men, 42 % women - 55 % in the age between 20 and % graduated, 50 % secondary education with A level, 7 % trained / secondary education without A level - 44 % household net income 30 thousand and more - 14 % managers, 18 % highly qualified workers, 23 % white collars, 7 % blue collars 3 % enterpreneurs

25 Sport idnes.cz sport.idnes.cz latest national and international sport news, on-line broadcasting, opinion polls, results ths. of visitors per month, 333 ths. of visitors per week - 27 mil. viewed pages per month - 89 % users from the Czech Republic - 68 % men, 32 % women - 51 % in the age between 20 and % graduated, 42 % secondary education with A level, 12 % trained / secondary education without A level - 44 % household net income 30 thousand and more - 16 % managers, 16 % highly qualified workers, 16 % white collars, 12 % blue collars 8 % enterpreneurs

26 Technet.cz technet.cz internet, DTV, consumer electronics, HD, IT, photography, etc. reviews, tutorials, tests, reports from technically interesting places and other reading of the technology around us ths. of visitors per month, 266 ths. of visitors per week - 9,3 mil. viewed pages per month - 87 % users from the Czech Republic - 67 % men, 33 % women - 50 % in the age between 20 and % graduated, 39 % secondary education with A level, 13 % trained / secondary education without A level - 39 % household net income 30 thousand and more - 12 % managers, 16 % highly qualified workers, 13 % white collars, 13 % blue collars 6 % enterpreneurs

27 TOPkontakt.cz topkontakt.cz company catalogue ths. of visitors per month, 81 ths. of visitors per week - 1,5 mil. viewed pages per month - 94 % users from the Czech Republic - 52 % men, 48 % women - 38 % in the age between 20 and % graduated, 41 % secondary education with A level, 26 % trained / secondary education without A level - 29 % household net income 30 thousand and more - 14 % managers, 8 % highly qualified workers, 15 % white collars, 17 % blue collars 9 % enterpreneurs

28 Xman.cz xman.cz server for men who are not affraid of any action ths. of visitors per month, 144 ths. of visitors per week - 6 mil. viewed pages per month - 90 % users from the Czech Republic - 66 % men, 34 % women - 57 % in the age between 20 and % graduated, 47 % secondary education with A level, 11 % trained / secondary education without A level - 43 % household net income 30 thousand and more - 13 % managers, 17 % highly qualified workers, 18 % white collars, 12 % blue collars 7 % enterpreneurs

29 Zprávy idnes.cz zpravy.idnes.cz latest national and international news ths. of visitors per month, 1005 ths. of visitors per week - 80,4 mil. viewed pages per month - 89 % users from the Czech Republic - 55 % men, 45 % women - 47 % in the age between 20 and % graduated, 40 % secondary education with A level, 18 % trained / secondary education without A level - 36 % household net income 30 thousand and more - 11 % managers, 12 % highly qualified workers, 15 % white collars, 14 % blue collars 8 % enterpreneurs

30 Kraje idnes.cz kraje.idnes.cz regional news ths. of visitors per month, 537 ths. of visitors per week - 23,3 mil. viewed pages per month - 91 % users from the Czech Republic - 60 % men, 40 % women - 53 % in the age between 20 and % graduated, 42 % secondary education with A level, 15 % trained / secondary education without A level - 40 % household net income 30 thousand and more - 13 % managers, 14 % highly qualified workers, 16 % white collars, 14 % blue collars 7 % enterpreneurs

31 Contact Commercial department idnes.cz Phone: Fax: Info: MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/ Praha 5 - Smíchov