Digitální učební materiál

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1 Digitální učební materiál Projekt Šablona Tématická oblast DUM č. CZ.1.07/1.5.00/ Inovujeme, inovujeme III/2 Inovace a zkvalitnění výuky prostřednictvím ICT (DUM) Anglický jazyk pro obor podnikání Practical business English VY_32_INOVACE_C h 35_2 DUM 19 Téma Logos and slogans RVP L/51 Podnikání Ročník I; II Předmět Angličtina Zpracoval(i) Mgr. Lucie Váňová Kdy Prosinec 2013 Klíčová slova Logos, slogans, colours, companies Toto dílo obsahuje citace v souladu s 31 odst. 1 písm. c) zákona č. 121/2000 Sb., o právu autorském a může být použito výhradně při vyučování. Anotace Tento učební materiál vznikl pro potřeby výuky předmětu Anglický jazyk nástavbového studijního oboru Podnikání, a to především v prvním, popřípadě i druhém ročníku studia a druhém ročníku dálkového studia. Tato učební jednotka seznamuje studenty hravou formou s důležitostí použití barev a sloganů pro komerční úspěch firmy. Důraz je kladen na oproštění se od frontální interakce a využití především práce individuální, párovou a skupinovou. Tento výukový materiál je koncipován na jednu vyučovací hodinu s možností domácího samostudia.. Druh výukového zdroje: Pracovní list s klíčem vyučující Pracovní list - student Typ interakce: (frontální, párová, skupinová) Soubor název VY_32_INOVACE_Ch35_2 DUM 19 Soubor popis obsahu Dovednosti čtení, slovní zásoba, komunikace Pracovní list Cvičení 1: Studenti diskutují o logách světoznýmých společností a o barvách v nich použitých. Učitel monitoruje jejich práci. Cvičení 2: Studenti si přečtou text o použití barev v podnikání. Diskutují o vhodnosti barev ve svém případném podnikání. Učitel vypomáhá se slovní zásobou. Cvičení 3: Studenti si přečtou notoricky známé slogany firem a pokusí se přiřadit správnou firmu ke každému sloganu. Učitel monitoruje. Cvičení 4: Studenti doplní odpovědi ze cvičení 3 a zkontrolují správnost svých odpovědí s učitelem. Střední škola potravinářská, obchodu a služeb Brno Sídlo: Charbulova 106, Brno

2 Description and sources This set of study materials is designed to help the students of Podnikání to be oriented in basic topics of business English, together with some practical tips for travelling or communication in English. Each topic covered is in the form of worksheet. Students should be able to complete the worksheet within one lesson. Some topics require the use of a computer, tablet or smart phone. Sources: Hastings, B., Uminska, M., Chandler, D., Kristof, H., : Maturita Activator, Longman, 2010 Střední škola potravinářská, obchodu a služeb Brno Sídlo: Charbulova 106, Brno

3 19 - COMPANY LOGOS AND SLOGANS 1. Do you remember logos of these famous companies? What colours do they use? Why do you think so? KFC Tesco BMW Facebook IBM IKEA LEGO Vodafone Sazka Czech television 2. Some colours are more suitable for different kinds of businesses than others. Read the text about colours. What colour would you choose for your business? The meaning of colours varies depending on your age, race, culture or gender. Whilst in western cultures the white colour is a colour of wedding and purity, in eastern cultures it is a colour of sorrow. Here is how colours are seen in western cultures: White: Pure. Clean. Youthful. It's a neutral color that can imply purity in fashion and sterilization in the medical profession. Black: Power. Elegant. Secretive. The color black can target your high-end market or be used in youth marketing to add mystery to your image. Red: Passion. Excitement. Danger. Red is the color of attention, causing the blood pressure and heart rate to rise. Use red to inject excitement into your brand. Orange: Vibrant. Energy. Play. Add some fun to your company if you want to create a playful environment for your customers. Yellow: Happy. Warm. Alert. Yellow can be an attractor for your business with a relaxed feeling. Green: Natural. Healthy. Plentiful. To create a calming effect or growth image choose green. Go green go. Purple: Royalty. Wise. Celebration. Maybe add some purple tones to your look for your premium service business. Blue: Loyal. Peaceful. Trustworthy. Blue is the most popular and neutral color on a global scale. A safe choice for a business building customer loyalty. 3. Another important matter in a successful business is a company s slogan. Some companies do not have one or change them from time to time (such as IKEA), but some companies are inseparably connected with their logo. Can you guess which companies have the following logos? Just do it. Ideas for life. I m loving it. Because you re worth it. Connecting people. Life s Good. Impossible is nothing. The best a man can get. Simply clever. Obey your thirst.

4 4. If you still don t know, here is little help: Škoda, Panasonic, Sprite, Gilette, Nike, McDonald s, Nokia, LG, L Oreal, Adidas.

5 Střední škola potravinářská, obchodu a služeb Brno Sídlo: Charbulova 106, Brno Klíč 1. Do you remember logos of these famous companies? What colours do they use? Why do you think so? KFC red, white and black Tesco red,blue Facebook blue and white BMW-white, blue, black IBM - blue IKEA blue, yellow LEGO - red Vodafone -red Sazka green, yellow Czech television red, blue 2. Some colours are more suitable for different kinds of businesses than others. Read the text about colours. What colour would you choose for your business? The meaning of colours varies depending on your age, race, culture or gender. Whilst in western cultures the white colour is a colour of wedding and purity, in eastern cultures it is a colour of sorrow. Here is how colours are seen in western cultures: White: Pure. Clean. Youthful. It's a neutral color that can imply purity in fashion and sterilization in the medical profession. Black: Power. Elegant. Secretive. The color black can target your high-end market or be used in youth marketing to add mystery to your image. Red: Passion. Excitement. Danger. Red is the color of attention, causing the blood pressure and heart rate to rise. Use red to inject excitement into your brand. Orange: Vibrant. Energy. Play. Add some fun to your company if you want to create a playful environment for your customers. Yellow: Happy. Warm. Alert. Yellow can be an attractor for your business with a relaxed feeling. Green: Natural. Healthy. Plentiful. To create a calming effect or growth image choose green. Go green go. Purple: Royalty. Wise. Celebration. Maybe add some purple tones to your look for your premium service business. Blue: Loyal. Peaceful. Trustworthy. Blue is the most popular and neutral color on a global scale. A safe choice for a business building customer loyalty. 3. Another important matter in a successful business is a company s slogan. Some companies do not have one or change them from time to time (such as IKEA), but some companies are inseparably connected with their logo. Can you guess which companies have the following logos? Just do it. NIKE Ideas for life. PANASONIC I m loving it. MC DONALDS

6 Because you re worth it. L OREAL Life s Good. LG Connecting people. NOKIA Impossible is nothing. ADIDAS The best a man can get. GILETTE Simply clever. ŠKODA Obey your thirst. SPRITE 4. If you still don t know, here is little help: Škoda, Panasonic, Sprite, Gilette, Nike, McDonald s, Nokia, LG, L Oreal, Adidas.