Gymnázium a Střední odborná škola, Rokycany, Mládežníků 1115

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1 Číslo projektu: Číslo šablony: Název materiálu: Ročník: Identifikace materiálu: Jméno autora: Předmět: Tematický celek: Anotace: Gymnázium a Střední odborná škola, Rokycany, Mládežníků 1115 CZ.1.07/1.5.00/ II/2 Advertising 3. a 4. ročník SIL_22_Advertising Mgr. Alena Silbernáglová Anglický jazyk Maturitní témata SOŠ Datum: Materiál obsahuje prezentaci pro 3. část maturitní zkoušky SOŠ. Prezentace se skládá z osnovy k danému tématu, výkladové části a konverzačních otázek.

2 ADVERTISING

3 Advertising T1: Basic facts T2: TV commercials Kinds Forms Aim Advertising agencies Leaflet, newspaper advert, billboard, radio advert Other Form Products Pros and cons My favourite commercial Other

4 T1 Kinds definitions advertising = making advertisements for a commercial product (e.g. car, shampoo ) or service (e.g. bank, travel agency )*(OALD) advertisement (advert, ad) = an announcementin a public medium promoting a product, service or publicizing a job vacancy*(oald) kinds of advertising visual: pictures, sound, story (TV commercial, leaflet ) written: short basic info (newspaper advert, leaflet ) spoken: slogan, jiggle catchy tune (radio )

5 T1-Forms leaflet in the post (e.g. supermarket, hairdresser s ) brochure in the post (e.g. bookshop, travel agency ) billboard on the road advertisement in the newspaper (e.g. job offer) radio advert internet advertising commercial on TV product placement in the film, serial promotional event in the shopping centre (e.g. new kitchen product/ device ) fairs, exhibitions (e.g. new cars ) word of mouth from person to person

6 T1-Aim to introduce new: product service company to attract new customers to make bigger sales/ profit to give an announcement about e.g. discounts/sales to provide new or updated information other

7 T1-Advertising agencies advertising agency = a company that designs a job for creative people advertising they have to meet customer s needs/ wishes adverts must be clear, short, catchy (joke, melody ) different types of products: commercial, leaflet, campaign, slogan.

8 T1 Selected forms of advertising Leaflet distributed into the post a list of paper: a lot of pictures, big letters, not much text promotes: supermarket offer, new service. Newspaper advert special section in the newspapers short text only basic necessary information e.g. job advert, relationships, housing, animals

9 Billboard a big board on the motorway or on the building contains picture or slogan (big letters) e.g. product, political campaign might be dangerous - distracts driver s concentration Radio advert short current event - e.g. concert catchy tune/ slogan sometimes spoken by actors pleasant voice

10 form T2 -TV commercials short (30 seconds) visual (melody, image) story (funny) well known people (sportsmen, actors ) between programmes/ during the film products cars, food, drinks, alcohol, cosmetics shopping centre, mobile phone company

11 pros and cons + new information about product/ service + bigger choice - influence on children - waste of time/ money my favourite commercial product form why do I like it do I buy the product

12 QUESTIONS 1. What are different forms of advertising? Which one do you prefer? 2. What do you usually do during TV commercials? 3. Is it possible to resist advertising? Can you ignore it? 4. Are you influenced by advertising when you go shopping? How? 5. Are there any particular brands that you are loyal to? 6. What are the types of adverts you cannot stand? 7. What can a brand tell about the person who buys it? 8. How advertising affect specific target groups of people (e.g. children?) 9. Would you like to work for an advertising company? Why? Why not? 10. What do you do with the leaflets in your post?

13 Obrazový materiál Zdroje Microsoft Office PowerPoint 2007 klipart Publikace PYTELKA, Josef. Angličtina pro ekonomické obory: odborné texty a korespondence. 2. upr. vyd. Praha: Státní pedagogické nakladatelství, 1996, 122 s. ISBN DAVID GRANT, Jane Hudson. Business result. 6th ed. Oxford: Oxford University Press, ISBN Oxford Advanced Learner's Dictionary. Oxford: Oxford University Press, th. ISBN *(OALD) Vytvořený materiál pochází z vlastních zdrojů autora, není-li uvedeno jinak.