Grafický manuál. jednotného vizuálního stylu

Transkript

1 Grafický manuál jednotného vizuálního stylu

2 obsah logotyp barevnost písmo merkantilní tiskoviny interní a e-komunikace tištěné materiály outdoor ostatní použití 2

3 1. logotyp 3

4 1. logotyp základní pozitivní a negativní barevná varianta horizontální varianta loga vertikální varianta loga samostatný symbol 4

5 1. logotyp doplňková varianta pozitivní a negativní, šedá a černá 5

6 1. logotyp doporučená a minimální velikost logotypu 40 mm 23 mm 6

7 1. logotyp ochranná zóna ½ x ½ x x ½ x ½ x ½ x ½ x x ½ x ½ x 7

8 1. logotyp příklady zakázaných variant svaz průmyslu a dopravy české republiky 8

9 2. barevnost 9

10 2. barevnost základní a doplňkové barvy základní barevnost PANTONE 299 C cmyk RGb PANTONE COOL GRAY 11 C cmyk RGb PANTONE PROCESS BLACK C cmyk RGb doplňkové barvy PANTONE 2758 C cmyk RGb PANTONE 428 C cmyk RGb

11 3. písmo 11

12 3. písmo základní korporátní písmo (tiskoviny, inzerce) din Pro Din pro light abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Din pro regular abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Din pro italic abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Din pro bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 12

13 3. písmo doplňkové korporátní písmo Calibri (vnitřní i vnější mailová komunikace, PPT prezentace, apod.) calibri calibri regular abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz calibri italic abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz calibri bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz calibri bold italic abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 13

14 4. merkantilní tiskoviny 14

15 4. merkantilní tiskoviny hlavičkový papír 15

16 4. merkantilní tiskoviny tisková zpráva FREYOVA 948/ PRAHA 9 PhDr. MILAN MOSTÝN TISKOVÝ MLUVČÍ TELEFON (+420) MMOSTYN@SPCR.CZ WEB TISKOVÁ ZPRÁVA V Praze dne xx. xx. xxxx SP ČR: PRŮMYSL V ČERVENCI OPĚT TAHOUNEM EKONOMIKY Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt Svaz průmyslu a dopravy ČR je největším zaměstnavatelským svazem v České republice. Zastřešuje 28 svazů a asociací a 134 individuálních členských firem. Celkově hájí zájmy 10,5 tisíce firem, které zaměstnávají 800 tisíc pracovníků. Je nestátní organizací, nezávislou na vládě, politických stranách a odborech, ovlivňující hospodářskou a sociální politiku vlády a působící na vytváření optimálních podmínek pro podnikání. Hájí zájmy zaměstnavatelů v evropských a světových organizacích, zejména jako člen evropské konfederace zaměstnavatelů BUSINESSEUROPE. 16

17 4. merkantilní tiskoviny pozvánka ZDE PROSÍM UMÍSTNIT LOGA PARTNERŮ POZVÁNKA SVAZ PRŮMYSLU A DOPRAVY ČESKÉ REPUBLIKY ve spolupráci S LOREM IPSUM DOLOR SIT AMET vás srdečně zvou na LOREM IPSUM DOLOR SIT AMET KDY A V KOLIK KDE ADRESA Xernatur audi rehendebis alitas aut as id ulluptati natur reptatem ut aliqui arumenihicia quis ex etur, senis sum fugitis etur abore dollibe repudant endel iditati optatis apisi vel magnimus dunt, sam, secaeped quam inum eumqui. RÁMCOVÝ PROGRAM: 9.00 omnis eiuscitam qui odis net aut et volorei caepere ribustrum atu voluptatus reperio nsequi amus eos endeliquia ped mi, samus quas desed qui offic tessitisque aut ut repudaepta nus, ipide plicius doluptatet aspersp ellorer iaspit enihil maio berehent as que omnisciatur audam consecte officiaturis in nost consequos ad minvenetur? Tat aut hillupta voluptatem ipiduciet et aut estio. Nemporro comnis mint, quaectam ressin eum qui sim re con et rem fuga. Harumque dolestem volorporpos doluptas nectur, ut a ad excere, imporep elitem alignienem quassinctis eum, omniscil ellaudi alitiaest aut ellatur assequid Dis as conseque pliqui sedis aut iur? Gente de velesti optatem quat. Minimet posam aut ut repudaepta nus, ipide plicius doluptatet aspersp ellorer iaspit enihil maio berehent as que omnisciatur audam consecte officiaturis in nost, consequos ad minvenetur? Tat aut hillupta voluptatem ipiduciet et aut estio. 17

18 4. merkantilní tiskoviny dopisní obálky (DL, c6 a c4) 18

19 4. merkantilní tiskoviny vizitka 19

20 4. merkantilní tiskoviny komplimentka With compliments confederation of industry of the czech republic svaz průmyslu a dopravy Čr freyova 948/11, praha 9 (+420) spcr@spcr.cz 20

21 4. merkantilní tiskoviny razítko Freyova 948/11, Praha 9 IČ0: , DIČ: CZ

22 5. interní A E-KOMUNIKACE 22

23 5. INTERNÍ A E-KOMUNIKACE ový podpis 23

24 5. INTERNÍ A E-KOMUNIKACE desky

25 5. INTERNÍ A E-KOMUNIKACE powerpointová prezentace Lorem ipsum dolor sit amet LOREM IPSUM DOLOR SIT AMET Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ornare sapien posuere velit blandit tempor. Duis ut odio molestie, blandit nibh ac, suscipit massa. Fusce iaculis cursus nulla, in fringilla neque. Fusce arcu ante, facilisis sed turpis non, placerat gravida magna. SNĚM SVAZU PRŮMYSLU A DOPRAVY ROTUNDA PAVILONU A BRNĚNSKÉHO VÝSTAVIŠTĚ 5/11/15 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ornare sapien posuere velit blandit tempor. Duis ut odio molestie, blandit nibh ac, suscipit massa. Fusce iaculis cursus nulla, in fringilla neque. Fusce arcu ante, facilisis sed turpis non, placerat gravida magna. Nadpis Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ornare sapien posuere velit blandit tempor. 5/11/15 9 Nadpis Duis ut odio molestie, blandit nibh ac, suscipit massa. Fusce iaculis cursus nulla, neque. Nadpis Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ornare sapien posuere velit blandit tempor. Duis ut odio molestie, blandit nibh ac, suscipit massa. Nadpis Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ornare sapien posuere velit blandit tempor. Duis ut odio molestie, blandit nibh ac, suscipit massa. Fusce iaculis cursus nulla, neque. Nadpis Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ornare sapien posuere velit blandit tempor. Fusce iaculis cursus nulla, neque. Nadpis Sed ornare sapien posuere velit blandit tempor. Duis ut odio molestie, blandit nibh ac, suscipit massa. Fusce iaculis cursus nulla, neque. Graf 2 Nadpis Lorem ipsum dolor sit amet, consectetur adipiscing elitduis ut odio molestie, blandit nibh ac, suscipit massa % 18% Lorem ipsum dolor sit amet, consectetur adipiscing elit. 34% 1. čtvrt. 2. čtvrt. 3. čtvrt. 4. čtvrt. 44% Lorem ipsum dolor sit amet, consectetur adipiscing elit. 27% 9% 1. čtvrt. 2. čtvrt. 3. čtvrt. 4. čtvrt. 5% 6% 13% 9% 11% 5/11/

26 6. tištěné Materiály 26

27 6. tištěné materiály brožura hlavní název brožury podtitulek brožury Confederation of industry of the CzeCh republic Confederation of industry of the CzeCh republic IntroductIon is a voluntary, non-political and non-governmental organisation that brings together employers and enterprises in the czech republic. is the largest alliance of employers and represents a predominate part of czech industry. has as its mission to participate in shaping the czech Government s MEMBErS economic and social policy in order to create optimum conditions for business development in the country and to assert the common interests of its members. represents czech employers and enterprises in the international organisations IoE International organisation of Employers, BuSInESSEuroPE confederation of European Business BIAc Business and Industry Advisory committee to the oecd. EESc European Economic and Social committee (advisory authority to the European commission) European Social dialog Advisory committees and agencies of the European commission (based on Ec treaty) the confederation s membership represents over entities with 850,000 employees. We act as an umbrella for more then two dozen associations (so colled collective members), which are organisations representing firms based on their common industry, professional or regional interests. number of direct member companies exceeds one hundred. our ActIVItIES the confederation, as a representative of employers and enterprises, represents and promotes the co-operates with other organisations for employers, enterprises common interests of its members with the goal of creating an and professionals, as well as the environment that is conducive to Economic chamber of the czech enterprise and employment while republic and other entities with respecting ethical principles of which it shares common interests. business that will lead to longterm, sustainable prosperity for tracks and interprets world trends czech society. and industrial development in the czech republic, and especially promotes, co-ordinates and defends the interests of its members ronment, using the knowledge the quality of the business envi- in the council for Economic and thus obtained to help shape the Social Agreement, which is the Government s economic policies. platform for negotiations between the Government, employers and co-ordinates collaboration among trade unions with regard to fundamental political, economic and rience and expert knowledge to its members, and uses its expe- social questions. formulate position statements. by means of the media, informs defends and promotes the interests of its members in negotiati- the broader public about the views and positions of employers and ons of international organisations enterprises, organises their common meetings and shapes public sentation in those committees and and institutions through repre- opinion regarding the requirements for economic development. rope that participate in crea- working groups of BuSInESSEuting employment policies at the represents its members, as duly European level. authorised by them, in the area of collective bargaining. provides expert support and assistance for its members negotiating individually in Eu institu- participates in public debates and presents its own proposals to tions, as well as through cebre influence political and economic (czech Business representation in decision making in the economic Brussels), an information service and social spheres at both the national and international levels. approved and in concerning regulatory measures preparation. works organisationally to promote trade relations between czech and foreign entities by means of trade missions, conferences, bilateral and multilateral negotiations, and through the participation of its members in trade fairs, exhibitions and professional seminars. organises educational and consulting activities to provide its members with information important for their activities. 27

28 6. tištěné materiály leták 28

29 7. outdoor 29

30 7. outdoor roll up, plachta, muší křídlo 30

31 8. ostatní použití 31

32 8. ostatní použití propiska, pero, blok, taška, deštník, tričko 32