Content Language level Page. Mind map Sports All levels 2. Test Last Pre-intermediate (B1-) Advanced (C1) 6. Get a grip

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1 Study newsletter 2015, week 37 Content Language level Page Phrase of the week Get a grip All levels 1 Mind map Sports All levels 2 Czenglish Dictionary vs. vocabulary Pre-intermediate (B1-) Advanced (C1) 3 Business Writing Talking about sales Pre-intermediate (B1-) Advanced (C1) 4 5 Test Last Pre-intermediate (B1-) Advanced (C1) 6 Phrase of the week Get a grip We use this expression to tell someone to stop worrying about something and control themselves. It s often a reply in a moment of panic. You can use this phrase in language. Spoken Informal Example 1 A: I'm so worried, it s going to be a disaster! B: It's only cards. Get a grip! Example 2 A: I've got an audit at work, I haven't had time to prepare for it. I ll be fired! B: Get a grip! The audit is next week, you should be able to do something about it. 1

2 Mind map Learning new vocabulary in the most effective way Vyzkoušejte si interaktivní Mindmapy zde: Klikejte na slova, uslyšíte jednotlivá slovíčka namluvená rodilým mluvčím. Slovíčka Slovo Compete Leisure activity Sporty Performance Play Rule Athleticism Cheat Fair play Match Význam slova soutěžit volnočasové aktivity sportovně založený výkon hrát pravidlo fyzická zdatnost podvádět fair play zápas 2

3 Czenglish WRONG: RIGHT: My English is terrible. I always look up words in my vocabulary. My English is terrible. I always look up words in my dictionary. Your English probably isn't terrible. If you understand me, then your English is clearly very good! One small but common mistake though is using the word 'vocabulary' instead of 'dictionary'. A vocabulary is a stock of known words. It can exist in your head - so for example, we could say 'My friend has a great vocabulary' meaning they know a lot of words. Or it can exist in a book (or webpage), and we call this a dictionary. A dictionary contains lots of vocabulary. Here's a conversation between two students: A: My English vocabulary is terrible! B: I'll buy you a dictionary for your birthday. A: Thanks but it's ok. I prefer to use online dictionaries like Seznam and Google. 3

4 Business Writing Idioms 2 (and some collocations): Talking about sales Idioms abound in English. In this series I am not providing comprehensive lists (I don t think I could). I ve focussed on the most commonly used ones. As well as some idioms, I ve also listed some commonly used sales and marketing expressions. To come down in price To bring down the price To do a roaring trade To plug (a product) To work out the kinks (informal) To make cold calls For sale On sale Sales drive/campaign Seller s market Buyer s market To have an ace up your sleeve (informal) Hard sell to become cheaper to lower the price of a product, to make it cheaper to sell a lot of something very quickly to promote (a product) to solve a problem you are having with something to telephone somebody you do not know in order to sell them something available to be bought, especially from the owner available to be bought, especially in a shop/store, being offered at a reduced price a special effort to sell more of a particular product the situation when the people selling something have an advantage, because there is not a lot of a particular item for sale, and prices can be kept high the situation when there is a lot of a particular item for sale, so that prices are low and people buying have a choice to hold a secret advantage, for example a piece of information, that you are ready to use if you need to a method of selling that puts a lot of pressure on the customer to buy 4

5 Some Common Sales and Marketing Verb Phrases break into/enter/capture/dominate the market gain/grab/take/win/boost/lose market share find/build/create a market for something start/launch an advertising/a marketing campaign develop/launch/promote a product/website create/generate demand for your product attract/get/retain/help customers/clients drive/generate/boost/increase demand/sales beat/keep ahead of/out-think/outperform the competition meet/reach/exceed/miss sales targets jazyka. DALICE TROST, původem z Austrálie, je absolventkou magisterského studia managementu lidských zdrojů na University of Canberra v Austrálii. Lektorka je držitelkou certifikátu TEFL opravňující k výuce cizích jazyků. V rámci své profesní praxe zastávala vysoké manažerské pozice jako personalistka, senior supervizorka, HR manažerka, a to mimo jiné ve společnostech v Dubaji a Austrálii. Aktivně se věnuje publikační práci v oboru vzdělávání a anglického Lektorka je autorkou knihy, ze které čerpáme tyto tipy: Business Writing-A Tip a Day for 30 Days 5

6 TEST: Last (1) we studied the present perfect. I m asking you (2) to turn off that music! When did you (3) go to the doctor? (4) I understand this question. Last weekend I saw him (5). I want to pass the exam. (6) I failed it. We re here (7). That was a terrible flight. He looked quite well, when I (8) saw him. Who was (9) man in space? Will (10) person to leave the room please close the windows. 1. A Last B The last C At last D Last time E for the last time 2. A last B the last C At last D Last time E for the last time 3. A last B the last C At last D Last time E for the last time 4. A Last B the last C At last D Last time E for the last time 5. A last B the last C At last D Last time E for the last time 6. A last B the last C At last D Last time E for the last time 7. A last B the last C At last D Last time E for the last time 8. A last B the last C At last D Last time E for the last time 9. A last B the last C At last D Last time E for the last time 10. A last B the last C At last D Last time E for the last time Správné odpovědi se dozvíte ihned po dokončení on-line testu zde: Správné odpovědi z minulého týdne (On the road): 1C, 2A, 3D, 4B, 5B, 6C, 7C, 8A, 9A, 10D. 6