never stop THINKING,

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Hynek Beran
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1 Information Kit

never stop THINKING, IMPROVING, INNOVATING FIND YOUR Style WITH SHU UEMURA ART OF HAIR In 2017, Shu Uemura Art of Hair welcomes the Gallery of Style.

2 never stop THINKING, IMPROVING, INNOVATING FIND YOUR Style WITH SHU UEMURA ART OF HAIR In 2017, Shu Uemura Art of Hair welcomes the Gallery of Style. Replacing the Muse Image Awards, this year s Gallery of Style competition is an international styling competition, designed to celebrate the remarkable craftsmanship and creativity of the hairstylist. The competition provides a platform for hairstylists of all experience levels, to push their artistic limits and create their own work of art. Five lucky finalists will be selected to attend a photo-shoot in Tokyo, Japan, where they will be mentored by a renowned industry expert to recreate their winning look. Their work will be published in leading trade & consumer magazines, INSTYLE & VOGUE, along with a strong digital media campaign. The national winner will be selected from a panel of industry experts and will have the chance to win a 10 page spread and profile in INSTYLE. Their final look will also progress to the international Gallery of Style competition! This unique competition provides hair stylists with an opportunity to raise their professional profile and showcase their artistic creativity not only across Australia, but around the world. We hope to see you involved in this truly unforgettable experience. #galleryofstyle

3 Danny Puopolo - Rakis on Collins. Muse Image Awards Winner 2016

THE Theme Create your own Shu Uemura Art of Hair look by interpreting this years official theme; This year, draw inspiration from the complex

Create an innovative hairstyle inspired by the diversity of the Tokyo landscape and the contrast between traditional buildings and modern

Technical skill HOW TO Enter 1. Compile a mood board to show the concept behind the inspiration for your hairstyle look (using the theme above) 2.

format 2mb jpeg files or HD 300dpi) There is no need to use a professional model or photographer for your entry.

4 THE Theme Create your own Shu Uemura Art of Hair look by interpreting this years official theme; This year, draw inspiration from the complex Japanese landscape and its architectural style. Create an innovative hairstyle inspired by the diversity of the Tokyo landscape and the contrast between traditional buildings and modern architecture. The theme will be evaluated on the following: 1. Consistency with the brand positioning 2. Artistic Creativity 3. Technical skill HOW TO Enter 1. Compile a mood board to show the concept behind the inspiration for your hairstyle look (using the theme above) 2. Include a paragraph on the entry form explaining the mood board and detailing the inspiration behind your look. You may include a title. 3. Submit 4x photos of your model: *one headshot before styling (unstyled) *one hairstyle front (styled) *one hairstyle profile or 3/4 (styled) *one hairstyle back (styled) unstyled photo Images to be A4 in size. Please ensure your images are of good quality. (eg. format 2mb jpeg files or HD 300dpi) There is no need to use a professional model or photographer for your entry. before front final profile or 3/4 final back final Open to AU18+ only who are a hairdresser/stylist employed at a hair salon which stocks Shu Uemura Art of Hair products. Must be avail. to be in Melb 1-2 June 17. Entries close last mail received 24/4/17. Max 1 entry/person. T&Cs apply, see

5 4. Fill out the entry form at the back of this brochure and send your mood board or a photo of your mood board, paragraph and photographs to the address provided on the entry form. Photo or original moodboard submitted must be no bigger than A3 in size and one sided. Opening date for entries Monday 27 th February 2017 Closing date for entries Monday 24 th April 2017 Make sure your entry arrives before the closing date! THE FINALIST Photoshoot Five lucky finalists will be selected to attend a photoshoot in Tokyo, Japan, where everything will be provided to assist you in recreating your winning Gallery of Style look, including: Flights and Accommodation Airport transfers Mentorship from an industry icon Professional photographer, stylist and production team Shu Uemura Art of Beauty make up artist Professional model supplied by Shu Uemura Art of Hair Fashion styling supplied by Shu Uemura Art of Hair All Shu Uemura Art of Hair products provided Date: 5 th and 6 th June 2017 location: Tokyo, Japan Key DATES Competition opens 27 th February 2017 Competition closes 24 th April 2017 Announce finalists (top 5) 5 th May 2017 Finalist photoshoot 5 th and 6 th June 2017 Announce winner 25 th June 2017* *subject to change

6 THE Finalists The five finalists will travel to Tokyo, Japan for the finalist photo-shoot and will receive a personalised canvas of their finished look, along with a 6 month supply of Shu Uemura Art of Hair product to the value of $1300 and their work published in iconic national magazine titles INSTYLE & VOGUE THE Winner The lucky stylist will receive a 10 page photoshoot spread in INSTYLE magazine and will be submitted into the international Gallery of Style competition.

7 ENTRY FORM Name: Surname: Salon Name: Salon Address: Salon Phone Number: Inspiration behind look: (must include products used) Send your mood board or photo of the mood board and images along with your completed entry form by post to: Gallery of Style Adriana Watson Level 12, 564 St Kilda Road Melbourne, VIC Australia 3004 Entries must be received no later than 24 th April For any questions or queries please contact your Shu Uemura Art of Hair educator or representative PRIVACY NOTICE Your information will be used by Shu Uemura to conduct this competition. By entering you consent to receiving marketing materials from us (including via and SMS) about Shu Uemura and other L Oreal products and brands. See the terms and conditions at for more information.

8 THE MAIN Rules Only one entry per person There are no limits on the number of entrants per salon. Candidates must be from a Shu Uemura Art of Hair salon exclusively Photo submission must be A4 in size and of high resolution (e.g. 300dpi) Photo submissions should be recent and will not be returned Only Shu Uemura Art of Hair products may be used to style hair Only foundational hair accessories can be used Up to 50% hair extension can be used All entries will be judged based on creativity, technical expertise, fit with the Shu Uemura Art of Hair brand and fit with the entry brief The judges decision is final. Neither Shu Uemura Art Of Hair nor the judges will discuss results The photoshoot is awarded to the winning individual, not the salon THE Judges The judges for the Finalist Photoshoot Event will be local and international industry experts carefully selected by the Shu Uemura Art of Hair team. Stay tuned or visit for more information Competition DETAILS SHU UEMURA ART OF HAIR PROMOTION ABRIDGED TERMS Entry only open to Aust. residents 18+ who are a hairdresser or stylist employed at a hair salon which stocks Shu Uemura Art of Hair products. Entrants must be available to attend the Finalist Photoshoot Event between 4-7 June 2017 in Tokyo, Japan. Max 1 entry/ person. Entries close last mail received 24/04/17. Strict req s apply for before/after photos & moodboard for entry, see T&Cs for details. Full terms and conditions at P01 03/17 #galleryofstyle #shuuemura #artofhair

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