ANGLICKÝ MEZINÁRODNÍ PROGRAM BUSINESS NATIONAL DIPLOMA IN BUSINESS

Transkript

1 ANGLICKÝ MEZINÁRODNÍ PROGRAM BUSINESS NATIONAL DIPLOMA IN BUSINESS Obor Business s mezinárodní anglickou maturitou (4letý, částečně v ČJ, částečně v AJ) Business with an International English school leaving exam (4 years, partly in English and partly in Czech) Obor Business v AJ (2-3letý) National Diploma in Business only in English (2 or 3 years) Anglický program pro žáky 8. a 9. ročníků ZŠ The English programme for pupils of 8 th and 9 th grades of elementary schools Higher National Diploma in Business 1. stupeň bakalářského studia v ČJ nebo AJ (3leté) 1 st degree of bachelor study programme (3 years)

2 GARANTI PROGRAMU TUTORS Ing. Mária Václavíková ředitelka, dcera zřizovatele, vyučuje management a anglický program Director and school founder s daughter, teacher of Management and the English Programme Obdivuji dnešní mladou generaci plnou odvahy, plánů do budoucna, fantazie a chuti do života. A učit mě proto moc baví. Přeji všem studentům, aby jejich plány a sny vyšly tak jako mně ve fantastické práci a úžasné rodině. I admire the young generation today. They are full of courage, plans for the future, dreams and love for life. I love teaching, and I wish that all our students fulfill their dreams, so that their plans turn out like mine, having a fantastic job and an amazing family. PhDr. Jiří Eibel ekonomika a anglický program Economics and the English Programme Mým cílem je přesvědčit studenty, že musí být v něčem lepší než ostatní, musí v něčem vynikat, potom budou mít šanci na úspěch. My goal is to convince students that they must be better than others in something, to have something to excel in, then they will have a chance to succeed. Mgr. Lilit Tomková anglický jazyk, ekonomické předměty v AJ English, economic subjects in English Simplicity is Bliss!: Lead, Care, Inspire. Mgr. Martin Krankus anglický jazyk, ekonomické předměty v AJ, koordinátor anglického programu English, economic subjects in English, English Programme Coordinator Anglický jazyk jsem začal učit na druhé pobočce školy na Obchodním institutu ještě coby vysokoškolský student. Později jsem přidal výuku na dálkovém studiu a teď učím na OA Praha kromě angličtiny i předměty anglického programu Pearson. Stát se učitelem byla pro mě přirozená a logická volba, které jsem nikdy nelitoval, a svoje povolání si moc užívám. Vzdělávání totiž znamená víc než jenom předávání informací. I started teaching English at the second branch of our school, the Business Institute, when I was a college student. I later added teaching at the distance learning programme. Now, apart from English language, I teach subjects on the English Pearson program at OA Prague. Being a teacher was a natural and logical choice for me, which I have never regretted, and I enjoy my profession. Education means more than just passing on information. Diane Freeman konverzace v AJ - rodilá mluvčí, třídní anglického programu (National Diploma) conversation in English, native speaker, form teacher of National Diploma After working for many years in banking, it wasn t until I moved to the Czech Republic from London, that I became involved in education. For me personally, it was the start of a deep love of teaching which has never left me. From the past until the present I feel incredibly privileged to be a part of my students educational lives, and they never cease to inspire me to be a better teacher. Be the change you wish to see in the world. Mahátma Gandhi. Ing. Lenka Krausová anglický jazyk, manažerské účetnictví v AJ, marketing, management English, Managerial Accounting in English, Marketing, Management Být učitelem nikdy nebyl můj cíl. Chtěla jsem být bytovým designerem, zahradním architektem, malířem, módním návrhářem... A hle, nikdy neříkej nikdy, osud mne zavál na pole pedagogické a já jsem zjistila, že jsem se zase až tak od svých původních záměrů neodchýlila... všechno se točilo vždy kolem tvořivosti a práce učitele je to samé. Pracovat s mladými lidmi je také práce kreativní, pomáháme utvářet jejich osobnosti, podílíme se na jejich vzdělávání a kromě toho nás tato práce i obohacuje. Obdivuji jejich fantazii, představivost, energii. Jejich starosti jsou tak vzdálené od těch našich, dospělých. Mají spoustu plánů a vůbec nepochybují, že by se jim neměly vyplnit. Being a teacher has never been my goal. I wanted to be an interior designer, a garden architect, a painter, a fashion designer... And, behold, never say never, fate has taken me into the field of pedagogy, and I found out that I wasn t so far from my original intentions Everything was about creativity, and the work of a teacher is the same. Working with young people is very creative work, we are helping to shape their personalities, we take part in their education and besides that, this work enriches us as well. I admire their fantasy, imagination and energy. Their worries are so far away from us adults. They have a lot of plans, and I have no doubt they will achieve them. prof. PhDr. Ivan Bareš, CSc. anglický jazyk, ekonomické předměty v AJ English, economic subjects in English Bez práce by můj život ztrácel smysl. Proto jsem rád, že mohu vyučovat anglickému jazyku v dálkovém maturitním studiu a ekonomickým předmětům v anglickém studiu bakalářů (HND). Rád tam chodím kvůli těm, kteří se chtějí něčemu naučit. Without my work, my life would lose its meaning. So I m glad to teach English in the distance learning programme and economic subjects in the English Bachelor s (the Higher National Diploma) study programme. I like coming here for those who want to learn something.

3 Mezinárodní anglická maturita Mezinárodní anglická maturita nabízí vzdělání z ekonomických předmětů a prohloubení anglického jazyka formou denního i dálkového studia. Studenti získávají mezinárodní certifikát, který je opravňuje k přijetí na zahraniční vysoké školy bez přijímacích zkoušek. Celá výuka není výukou teoretických znalostí, ale probíhá praktickou formou. Specializace oboru Business s akreditací v anglické centrále Pearson v Londýně. Druh specializace: National Diploma in Business. Organizace výuky Denní studium - výuka probíhá dopoledne jako součást studia roč. Studium lze zahájit v 1., 2. nebo 3. ročníku (výuka částečně v AJ, částečně v ČJ). Denní studium jen v AJ (2leté) Dálkové studium - 2x měsíčně o sobotách, vždy 6-8 vyučovacích hodin. Distanční studium - výuka po internetu s možností individuálních konzultací. Forma studia a jeho ukončení Studium je hodnoceno na základě vypracovaných praktických projektů, tzv. assignmentů. Hodnocení je 4stupňové. 1 = D (distinction), 2 = M (merit), 3 = P (pass), 4 = R (Resubmission, tj. neprospěl, v případě neúspěchu je třeba projekt vypracovat znovu). Projekty hodnotí dva vyučující školy a kontroluje verifikátor (kontrolor) z Anglie. Celé studium není zakončováno zkouškami, ani závěrečnými, ale odevzdáním všech 12 předmětů, tj. projektů. Cena Kč pololetně The international English school leaving exam The international English school leaving exam offers education in economic subjects and a deepening knowledge of the English language in the form of both daily and distance learning programmes. Students gain an internationally accepted certificate which allows them to apply for entrance to foreign colleges without entrance exams. The teaching does not take place in the form of learning theoretical knowledge, but in a practical form. Specialization of the study programme Business with an accreditation from the English headquarters of Pearson in London. Type of specialization: National Diploma in Business. Structure of teaching Daily study programme the courses take place during the day as an integral part of the lessons of all grades (1 st 4 th year students) (partly in English, partly in Czech). Daily study programme in English (2 year study) Distance learning twice a month on Saturdays, 6-8 lessons. Online distance learning over the Internet with the option of individual consultations. The form of the study programme Students are awarded a grade based on submitting their practical projects - assignments. There are four grades. Distinction, Merit, Pass and Resubmission - in the last case students need to resubmit their paper. The projects are assessed by two teachers, and verified by the Standards Verifier from England. The whole study programme doesn t conclude with the final exams, but with submission of all assignments from the twelve units. Price CZK per semester

4 NATIONAL DIPLOMA IN BUSINESS DESCRIPTION OF UNITS Business Environment The unit is designed to introduce learners to a wide range of business activities. They will consider the influence of owners and stakeholders on business organisation and how the purpose of an organisation is expressed through the development of strategic aims and objectives. Learners will follow this through and consider how the work of the organisation is divided into functional areas and how these areas interact with one another. Introduction to Marketing Underpinning all marketing activity is marketing information and learners will be introduced to the role of research in making good marketing decisions. These marketing decisions about product developments, promotional campaigns, distribution or pricing form part of an overall marketing strategy which sits within the organisation s longer-term business strategy. Learners will explore how this is achieved for selected organisations so that they can understand how this works in practice. Business Communication The unit takes full account of how communication methods have changed due to the development of the personal computer and more recently due to the internet. It is useful to keep up to date with current technology and thinking in order to use effective methods of communicating information. Gathering relevant information from a range of sources is a skill that needs to be developed by using electronic and non-electronic sources. It is essential to know how to process information to make it attractive and easy to follow. You need to know who the information is for and the best way to process it. Recruitment and Selection in Business Potential applicants may make decisions to apply for a post on the quality of information that they receive. It is important that the organisation makes a good first impression on potential applicants. This will do much to ensure that the organisation attracts sufficient applicants of the right calibre. It is important that the process of selecting candidates is well organised. A structured and planned selection procedure appropriate to the advertised post is crucial to the success of the selection process. It is important that the interviews are well organised and prepared. They will need to be familiar with the details supplied by the short-listed applicant, and use effective communications and listening skills during the interview. Human Resource Management in Business The study of human resource management will help learners understand an organisation, its structure, the way it works and its culture. Managers have to understand how to motivate employees and win their commitment to the organisation. Organisations will want to develop their employees and change occurs both internally and externally. People will be expected to work in ever-changing groups and will need to be flexible and adaptable as they mesh their abilities with those of others as organisations try to achieve their purposes. Starting a Small Business This unit gives learners the opportunity to consider their idea within structured business parameters, such as the type of business, the attractiveness of the business idea, the target market and the need to balance personal and business needs. Learners will also consider their ability to run the business, including the skills they already have to support the business idea and what personal development they may have to undertake in order for the venture to be successful. Learners will also develop their knowledge and understanding of the legal status and trading terms and conditions of their proposed business, legal aspects. Business and the Economic Environment The aim of this unit is to introduce learners to the interaction between the general economic environment and business activity and how the interactions generate national wellbeing. Learners will study how government activities regulate and influence business activities and how business activities influence government action and policy. Learners will be given the opportunity to examine the impact on businesses of changes in monetary and fiscal policy, and in local and national public spending. Global factors capable of shaping business trading conditions are reviewed along with opportunities for pan-european expansion.

5 Marketing Research in Business In this unit learner knowledge of the main types and sources of market research will be developed. They will learn about the main research methods used to collect data and how to decide on the most appropriate method for a given situation. This will take into account organisational objectives and the constraints that businesses work within. Learners will also learn how data is analysed, interpreted and presented so that the research objectives are met. Learners will have the opportunity to plan and carry out some simple market research activities and to interpret their findings. Aspects of Contract and Business Law Fashion Retailing The unit will help learners to understand the role of fashion within the retail sector. There are a large variety of retail companies and outlets within the fashion, sector ranging from internationally famous department stores, multinational fashion chains, small independent boutiques and now large supermarket chains. Fashion merchandise is available in all price ranges, catering for all consumers from the budget conscious shopper to those customers who can afford the most expensive designer clothes. This is an exciting and vibrant part of the retail sector and provides ample scope for interesting study. Although the unit concentrates on the retailing of fashion items, it will also allow learners to develop an understanding of the history and role of fashion in society and how the fashion industry itself works. Learners will learn to recognise fashion trends and the way these trends impact not only on the products available in shops but also on the services retailers offer. Learners will understand the importance of retail image and ensuring that a retailer s image is consistent with its product range and intended market. The learning outcomes and unit content are designed to enable learners to understand how consumer needs are satisfied through fashion retailing, primarily at shop and store level. Learners will learn how market segmentation is of particular importance in successful fashion retailing. The unit will also enable learners to explore factors that influence trends and consumer tastes. Internet Marketing in Business The aim of this unit is to enable learners to develop an understanding of the fundamental concepts that underpin the reasons business is conducted online with reference not only to the benefits and drawbacks to businesses and customers but also the effects on society at large. In this unit learners will be introduced to the main areas of marketing that have been affected by the internet. They will look at how the promotional aspects have been transformed, how product development has been speeded up and even how new products have resulted from the existence of the internet itself. They will also learn how information can be used to enable a better match between the customer and the product. Understanding Retailing The aim of this unit is to introduce learners to the important role that retailing plays in the economy; and how it is the final part of the supply chain, before products and services reach the end customer. Learners will examine the structure of the retail industry, the process of distribution, the importance of sales and service functions and how the sector responds to change. Business Resources The aim of this unit is to develop learner knowledge of the range of human, physical, technological and financial resources required in an organisation, and how the management of these resources can impact on business performance. The unit aims to develop knowledge and understanding of the financial statements and it underpins other financial units in the qualification. This part of the unit focuses on the interpretation and analysis of financial documents in order to highlight the need for the monitoring and control of costs and budgets. It is important that learners appreciate that poor management of resources can have a negative impact on an organisation s performance.

6 ANGLICKÝ PROGRAM PRO ŽÁKY 8. A 9. ROČNÍKŮ ZŠ Studium pro žáky, kteří ukončili 7. nebo 8. ročník ZŠ a chtějí si zlepšit svoji angličtinu, mají možnost získat mezinárodní certifikát s automatickým přechodem na střední školu. Studium dle anglického programu registrovaného u Pearson v Londýně a ukončené mezinárodním certifikátem National Diploma in Business. Studovat u nás mohou odpoledne ti, kteří chodí na základní školu do 8. a 9. ročníku a k nám přijedou vždy odpoledne na výuky angličtiny a odborného předmětu v angličtině. Po 9. ročníku jsou studenti automaticky přijati na naše 4leté studium oboru Business/ Podnikání, ukončené mezinárodní anglickou i celostátní českou maturitou. Jak výuka probíhá 2x týdně odpoledne, celkem 4 hodiny týdně, den a čas dle aktuálních rozvrhů ZŠ. Skladba výuky: 2 hodiny angličtiny a konverzace, 2 hodiny praktické výuky předmětu Podnikání v angličtině v učebně IT Podmínky přijetí ukončený 7. ročník ZŠ (lze se hlásit i na jen jeden rok po 8. roč. ZŠ) bez přijímacích zkoušek stačí základní znalost AJ Cena Školné anglického programu pro 8. a 9. ročníky: Kč na pololetí (bez mezinárodního certifikátu a registrace v Anglii) Kč na pololetí (s mezinárodním certifikátem a registrací v Anglii), v druhém roce studia Kč za pololetí NOVĚ MOŽNOST STUDOVAT I NA OBCHODNÍM INSTITUTU Praha 5 - Anděl ENGLISH BUSINESS PROGRAMME FOR PUPILS OF 8TH AND 9TH GRADES OF PRIMARY SCHOOLS Study programme for pupils who completed their 7 th or 8 th year of primary school and want to improve their English. Pupils have the chance to gain an internationally accepted certificate with an automatic advance to high school. The study programme is organised and registered in accordance with Pearson in London, UK and completed with the international certificate National Diploma in Business. Students of the 8 th and 9 th grade of primary school can attend our lessons in the afternoon, when they come to the English language lessons and lessons of a vocational subject taught in English. After the 9th grade the pupils are automatically accepted to our 4-year Business study programme, ending with both the international English finals and the Czech state school leaving exam. How the lessons take place Twice a week in the afternoon, 4 lessons per week over all, day and time according to the actual schedules of the primary schools: 2 lessons of English and English conversation, 2 lessons of vocational units in Business, taught in English in the ICT room. Conditions of acceptance Completed 7 th grade of primary school (it is possible to apply also for one year after the 8 th grade of primary school) There are no entrance exams, however, elementary knowledge of English is required. Price School fees for the English Business Programme for the 8 th and 9 th grades: CZK per semester (without the international certificate and registration in England) CZK per semester (with the international certificate and registration in England), then CZK per semester in the 2 nd year of the study programme NEW: YOU ALSO HAVE THE POSSIBILITY TO STUDY AT THE BUSINESS INSTITUTE (PRAGUE 5 ANDĚL)

7 BAKALÁŘSKÉ DENNÍ A DÁLKOVÉ STUDIUM Získejte vysokoškolské obchodní vzdělání s mezinárodním titulem! Mezinárodní bakalářské studium je zakončeno britským titulem Higher National Diploma (HND), po kterém mohou studenti volně pokračovat ročním online studiem zakončeném titulem B.A. ve spolupráci se zahraničními univerzitami. Studium je možné absolvovat v českém nebo anglickém jazyce! Stačí si vybrat formu vzdělání a zaslat přihlášku na info@oapraha.cz nebo naši poštovní adresu, Vinořská 163, Praha 9 - Satalice, Vyučované předměty na HND: Základy ekonomie, Řízení finančních zdrojů, Firemní kultura, Marketingové principy, Právní aspekty podnikání, Rozhodovací procesy v podniku, Obchodní strategie, Projektové činnosti, Řízení informací, Reklama a podpora prodeje, Marketingové plánování, Řízení lidských zdrojů, Personalistika, Sociální komunikace, Podnikání, Psychologie, Plánování prodeje a operací. Cena školného na HND pro denní, dálkové nebo distanční on-line studium platba roční: 1x Kč platba pololetní: 2x Kč platba na splátky: první splátka 1x Kč, další splátky 8x Kč V ceně zahrnuto: výuka, studijní materiály, volitelné jazyky navíc, neomezený přístup na internet, konzultační hodiny profesorů. Cena studia posledního roku B.A. - dle zvolené univerzity. Higher National Diploma (HND) dvouleté studium formou denní tříleté studium formou dálkovou (2x měsíčně o sobotách) distanční online studium Studium Higher National Diploma (HND) je zakončeno diplomem, který vydává anglická centrála Pearson. Po ukončení HND mohou studenti pokračovat v navazujícím ročním online studiu ukončeném titulem B.A. ve spolupráci se zahraničními univerzitami. Vyučované předměty v posledním roce B.A.: jsou podle zvolené univerzity. Podmínky přijetí Věk 18 let, pro bakalářské studium celé v angličtině prokázání znalosti angličtiny na úrovni maturitní zkoušky (jazykový test).

8 HIGHER NATIONAL DIPLOMA IN BUSINESS INTERNATIONAL BACCALAUREATE PROGRAMME Come and see us, you will be glad you did! First stage: Higher National Diploma (HND) Second stage: B. A. programme in cooperation with foreign universities Mode of Attendance for HND: Two year study according to the English programme in the full-time study, three year study in the part-time study (two Saturdays in a month) or online distance study. School fee for HND: Full-time study: CZK / term Part-time study: CZK / term The fee includes: study, textbooks, language courses, unlimited internet access, tutorials. B. A. price: dependent on chosen university, see MBA Online. Programme is delivered in Czech or English. Graduates of the Higher National Diploma (HND) receive the qualification Higher National Diploma issued by the English head office of Pearson. After finishing this programme students can continue their studies through British universities on a one year online course leading to a Bachelor s degree. Subjects: Business Environment, Managing Financial Resources and Decisions, Organisations and Behaviour, Marketing Principles, Aspects of Contract and Negligence for Business, Business Decision Making, Business Strategy, Research Project, Managing Communicatins, Knowledge and Information, Advertising and Promotion in Business, Marketing Planning, Human Resource Management, Managing Human, Resources, Employee Relations, Small Business Enterprise, Business Psychology Subjects in the last B.A. year are dependent upon the university chosen.

9 Obchodní akademie Praha, s. r. o. Vinořská 163, Praha 9 - Satalice tel.: , info@oapraha.cz