READERS OF MAGAZINE DOMA DNES

Transkript

1 READERS OF MAGAZINE DOMA DNES

2 PROFILE OF THE MAGAZINE Motto: With us you will feel better at home We write about all that makes home feel like a home We write about healthy and attractive environment for living We write for readers of MF DNES We primarily focus on group 2+ We are a magazine that helps

3 PROFILE OF THE READERS 67 % readersin productiveage20 59 years 63 % readerswithhighschooloruniversity graduate 64 % economically active readers 42 % readers from households with average income over 30 thousand CZK 75 % readers from households with the highest socio-economic groups A, B and C Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2015 1st quarterof2016

4 TOTAL READERSHIP CIRCULATION TOTAL READERSHIP READERS PER ISSUE AVERAGE PAID CIRCULATIONS woman 56% man 44% Sources: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2015 1st quarterof2016; ABC ČR, October2015 March2016

5 TOTAL READINGS OF THE LAST ISSUE Values are in thousands Doma DNES Receptář Dům & bydlení Blesk Hobby Dům a zahrada Bydlení Marianne Bydlení Svět koupelen Můj dům Bydlení Stavby Reality Katka Náš útulný byt Note: Magazines with a readership under 50 thousand readers are not part of the chart. Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2015 1st quarterof2016

6 AVERAGE PAID CIRCULATION PER ISSUE Doma DNES Receptář Dům a bydlení Blesk Hobby Katka Náš útulný byt Tina Bydlíme Marianne Bydlení Můj dům Rodinný dům Dům a zahrada Bydlení Note: Magazines with a paid circulation under 8.5 thousand are not part of the chart. Source: ABC ČR, July December2015

7 READERS WITH HIGHSCHOOL OR UNIVERSITY GRADUATE Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES 223 university graduate 27% elementary 7% highschool not graduate 30% highschool graduate 36% Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Bydlení Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2015 1st quarterof2016

8 ECONOMICALLY ACTIVE READERS Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES student 5% other 8% 228 pensioner 23% employee 51% entrepreneur 13% Doma DNES Receptář Dům & bydlení Blesk Hobby Dům a zahrada Bydlení Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2015 1st quarterof2016

9 READERS FROM HOUSEHOLDS WITH AVERAGE INCOME OVER 30 THOUS. CZK Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES unknown 22% up to 20 thous. CZK 12% thous. CZK 24% thous. CZK and more 42% Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Bydlení Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2015 1st quarterof2016

10 READERS FROM HOUSEHOLDS WITH THE HIGHEST SOCIO-ECONOMIC GROUPS A, B AND C Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES D 17% E 8% A 27% C 36% B 12% Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Marianne Bydlení Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2015 1st quarterof2016

11 PRICELIST FORMATS Bleed W x H in mm Type area W x H in mm Doma DNES Non-standard formats are possible by agreement. Prices are specified exclusive of discounts and VAT. Doma DNES* edition Prague-City and Central Bohemian Doma DNES* regional edition Wed Wed Wed 2/1 panoramic spread 420 x x CZK CZK CZK 1/1 page 210 x x CZK CZK CZK 2nd or 3rd cover page 210 x x CZK CZK CZK 4th cover page 210 x x CZK CZK CZK 1/2 page -landscape 210 x x CZK CZK CZK 1/2 page -portrait 102 x x CZK CZK CZK 1/3 page -landscape (bottom) 210 x x CZK CZK CZK 1/3 page -portrait 72 x x CZK CZK CZK 1/4 page -corner - 88 x CZK CZK CZK 1/4 page -portrait 60 x x CZK CZK CZK 1/4 page -landscape (bottom) 210 x x CZK CZK CZK 1/8 page - 88 x CZK CZK CZK Advertisement in a crossword - 43 x CZK - - *Advertising in DomaDNES magazine is possible in five regional versions in addition to the national edition. Edition 1 -ÚstínadLabem, Liberec,Hradec Králové and Pardubice Regions. Edition2 -SouthBohemian, Plzeň and Karlovy Vary Regions. Edition3 -Moravian-Silesian, Olomouc and Zlín Regions. Edition 4 -South Moravian and Vysočina Regions. Edition 5 - Prague-City and Central Bohemian Region. The magazine in these editions is usually published every other week.

12 CONTACT FOR MORE INFORMATION Martina Krátká tel.: mobil: MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/ Praha 5 -Smíchov