READERS OF MAGAZÍN DNES + TV

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1 READERS OF MAGAZÍN +

2 MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of years are represented by respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings

3 MAGAZÍN + THE MAGAZINE OF THE DAILY MF TheMagazín + ispublishedeverythursdayas a supplementin MF. Magazineprovides readers with interviews with personalities, originaltopicsand interestingstories. Attractiveness of the title is underlined by new graphic design with a glossy paper cover. ReadersoftheMagazín + includea balance ofbothmenand women. In comparisonto thepopulationoftheczech Republic as a whole, readerspredominantly havehighereducationsand salaries, and represent households of higher socio-economic groups. Magazín +

4 NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE mag. Blesk mag. + + Ona + + Doma + Test + Rodina + Pátek LN + Ona Právo + Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Doma Aha! pohoda Pátek Lidové noviny Test Rodina Moje rodina - Fajn život Dům & bydlení Právo Styl pro ženy Ego! Magazín +

5 CIRCULATION OF MF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic) Ultra Kombi Power Kombi Top Kombi MF Lidové noviny Metro 5plus2 Ona Test Doma Magazín + Rodina Pátek LN Source: ABC ČR, July December2015 Magazín +

6 STRUCTURE OF READERS ACCORDING TO AGE years years years years years years years (affinity 0,63) (affinity 0,69) (affinity 0,77) (affinity 1,23) (affinity 1,31) (affinity 1,19) (affinity 1,12) Magazín +

7 STRUCTURE OF READERS ACCORDING TO EDUCATION elementary highschool not graduate highschool graduate university graduate (affinity 0,6) (affinity 0,69) (affinity 1,2) (affinity 1,9) Magazín +

8 STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME up to 20 thous. CZK thous. CZK 30 thous. CZK and more unknown (affinity 0,73) (affinity 1) (affinity 1,23) (affinity 0,89) Magazín +

9 STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) A B C D E (affinity 1,99) (affinity 1,36) (affinity 1,02) (affinity 0,69) (affinity 0,45) Magazín +

10 READERS OF SUPPLEMENTS WITH UNIVERSITY GRADUATE Ona + + Doma + Test + Rodina + Pátek LN + Ona mag. Doma Blesk mag. Právo + Pátek Lidové noviny Test Rodina Ego! Sport mag. Právo Dům & bydlení pohoda Styl pro ženy Aha! Moje rodina - Fajn život Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +

11 READERS OF SUPPLEMENTS WITH NET INCOME HIGHER THAN 25 THOUS. CZK Ona + + Doma + Test + Rodina + Pátek LN + Blesk mag. Ona Sport mag. Doma mag. Pátek Lidové noviny Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Test Ego! Rodina Právo + pohoda Aha! Právo Dům & bydlení Styl pro ženy Moje rodina - Fajn život Magazín +

12 READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Ona + + Doma + Test + Rodina + Pátek LN + mag. Blesk mag. Ona Doma Právo + Pátek Lidové noviny Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Test Rodina Sport mag. Právo Dům & bydlení pohoda Ego! Styl pro ženy Moje Aha! rodina - Fajn život Magazín +

13 READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% + + Ona + + Doma + Test + Rodina + Pátek LN Magazín + Ona Doma Test Rodina Pátek Lidové noviny Supplements Population Magazín +

14 READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Ona + + Doma + Test + Rodina + Pátek LN + Blesk mag. mag. Ona Doma Pátek Lidové noviny Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Test Právo + Ego! Rodina pohoda Právo Aha! Dům & bydlení Moje Styl pro rodina - ženy Fajn život Magazín +

15 READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Ona + + Doma + Test + Rodina + Pátek LN + mag. Blesk mag. Ona Doma Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Test Pátek Lidové noviny Právo + Rodina Ego! pohoda Právo Aha! Dům & bydlení Styl pro ženy Moje rodina - Fajn život Magazín +

16 READERS OF SUPPLEMENTS ENTREPRENEURS WITH EMPLOYEES Ona + + Doma + Test + Rodina + Pátek LN + Ona Test mag. Doma Blesk mag. Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Ego! Právo + Sport mag. Pátek Lidové noviny Rodina Právo pohoda Styl pro ženy Moje Aha! Dům & rodina - bydlení Fajn život Magazín +

17 CONTACT FOR MORE INFORMATION - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts