MEDIA RESEARCH RATINGS

Transkript

1 READERS OF MF DNES

2 MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of years are represented by respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings

3 NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Ultra Kombi Power Kombi Blesk Top Kombi MF DNES Deník (Net) Metro Sport Právo Aha! Lidové noviny Hospodářské noviny 59 E15

4 NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE TV mag. Blesk mag. TV Ona + Auto + Doma + Mag. DNES+TV + Rodina + Víkend + Pátek LN Mag. DNES + TV Ona DNES Víkend DNES Mag. Právo + TV Aha! TV Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Sport mag. Doma DNES TV pohoda Pátek Lidové noviny Moje rodina - Fajn život Rodina DNES Auto DNES Víkend Právo Dům & bydlení Styl pro ženy Ego!

5 CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic) Ultra Kombi Power Kombi Top Kombi MF DNES Lidové noviny Metro 5plus2 Ona DNES Auto DNES Doma DNES Magazín DNES + TV Rodina DNES Víkend DNES Pátek LN Source: ABC ČR, April September 2016

6 STRUCTURE OF READERS ACCORDING TO AGE years years years years years years years (affinity 0,46) (affinity 0,83) (affinity 0,92) (affinity 1,13) (affinity 1,29) (affinity 1,09) (affinity 1,06)

7 STRUCTURE OF READERS ACCORDING TO EDUCATION elementary highschool not graduate highschool graduate university graduate (affinity 0,46) (affinity 0,79) (affinity 1,11) (affinity 1,96)

8 STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME up to 20 thous. CZK thous. CZK 30 thous. CZK and more unknown (affinity 0,72) (affinity 1,05) (affinity 1,18) (affinity 0,92)

9 STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) A B C D E (affinity 1,82) (affinity 1,17) (affinity 1) (affinity 0,87) (affinity 0,45)

10 READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Ultra Kombi Power Kombi Top Kombi Blesk MF DNES Deník (Net) Metro Právo Sport Lidové noviny Hospodářské noviny Aha! 44 E15

11 READERS OF DAILIES WITH NET HOUSEHOLD WITH NET INCOME HIGHER THAN 25 THOUS. CZK Ultra Kombi Power Kombi Top Kombi Blesk MF DNES Metro Sport Deník (Net) Hospodářské Lidové noviny Aha! E15 Právo noviny

12 READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Právo Lidové noviny Sport Hospodářské noviny Aha! E15

13 READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Ultra Kombi Power Kombi Top Kombi MF DNES Lidové noviny Metro National dailies Tabloid dailies Regional dailies Population

14 READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers Ultra Kombi Power Kombi Blesk Top Kombi MF DNES Deník (Net) Metro Sport Právo Aha! LN HN E15 (58 % (64 % (53 % (63 % (63 % (54 % (66 % (75 % (49 % (54 % (65 % (77 % (76 %

15 READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Hospodářské noviny Sport Právo Lidové noviny E15 Aha!

16 READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Hospodářské noviny Sport Lidové noviny Právo Aha! E15

17 READERS OF DAILIES ENTREPRENEURS Ultra Kombi Power Kombi Top Kombi Blesk MF DNES Metro Deník (Net) Sport Lidové noviny Hospodářské noviny Právo Aha! E15 7

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