TOP 4 KOMBI READERS OF MAGAZÍN DNES + TV, ONA DNES, DOMA DNES AND PÁTEK LIDOVÉ NOVINY

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1 READERS OF MAGAZÍN +, ONA, DOMA AND PÁTEK LIDOVÉ NOVINY

2 MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of years are represented by respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings

3 TOP 4 KOMBI thousands Pátek DOMA ONA NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop KOMBI MAGAZÍN( + and Pátek LN) reaches1 139 thous. ofreaders, combinationtop KOMBI MAGAZÍN + ONA ( +, Pátek LN and ONA ) thous. ofreadersand combiantiontop 4 KOMBI( +, Pátek LN, ONA and DOMA ) thous. ofreaders TOP 4 KOMBI () Blesk + ONA Právo + DOMA Aha! pohoda () Sport Pátek Moje rodina Dům & bydlení Styl pro ženy In Note: Number of readings of the and magazine pohoda includes inserted as well as over-the-counter issues. + ONA DOMA Pátek

4 CIRCULATION OF MF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to positionhis titleon themarket and sellit. Weuse data auditedby theabc ČR (Audit Bureau of CirculationsCzech Republic) POWER KOMBI* (MF, LN and Metro) TOP KOMBI (MF and LN) MF Metro TOP 4 KOMBI TOP KOMBI (Mag. + MAGAZÍN, ONA (Mag. +, DOMA and Pátek and LN) Pátek LN) + ONA DOMA Pátek LN Source: ABC ČR, July December ONA DOMA Pátek

5 STRUCTURE OF READERS ACCORDING TO AGE Pátek LN DOMA ONA thous. 442 thous thous thous. 308 thous thous thous years years years years years years years (afinita 0,6) (afinita 0,88) (afinita 0,95) (afinita 1,25) (afinita 1,17) (afinita 1,04) (afinita 0,9) + ONA DOMA Pátek

6 STRUCTURE OF READERS ACCORDING TO EDUCATION Pátek LN DOMA ONA 940 thous thous. 480 thous thous elementary highschool not graduate highschool graduate university graduate (afinita 0,51) (afinita 0,67) (afinita 1,25) (afinita 2,01) + ONA DOMA Pátek

7 STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Pátek LN DOMA ONA 938 thous thous. 326 thous thous up to 20 thous. CZK thous. CZK 30 thous. CZK and more unknown (afinita 0,69) (afinita 0,9) (afinita 1,34) (afinita 0,94) + ONA DOMA Pátek

8 STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Pátek LN DOMA ONA thous thous thous thous thous A B C D E (afinita 2,02) (afinita 1,54) (afinita 0,95) (afinita 0,7) (afinita 0,6) + ONA DOMA Pátek

9 1 580 thousands Pátek DOMA ONA + READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE numberofreadingsofadvertisingcombinationtop KOMBI MAGAZÍN( + and Pátek LN) reaches 752 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA ( +, Pátek LN and ONA ) 907 thous. ofreadersand combiantiontop 4 KOMBI( +, Pátek LN, ONA and DOMA ) 934 thous. ofreaders TOP 4 KOMBI + () ONA Blesk DOMA Právo + Pátek Sport pohoda () Dům & bydlení Aha! In Moje rodina Styl pro ženy + ONA DOMA Pátek

10 574 thousands Pátek DOMA ONA + READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 40 THOUS. CZK numberofreadingsofadvertisingcombinationtop KOMBI MAGAZÍN( + and Pátek LN) reaches 279 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA ( +, Pátek LN and ONA ) 331 thous. ofreadersand combiantiontop 4 KOMBI( +, Pátek LN, ONA and DOMA ) 337 thous. ofreaders TOP 4 KOMBI + () Blesk ONA DOMA Sport Právo + Pátek pohoda () Aha! Dům & bydlení In Moje rodina Styl pro ženy + ONA DOMA Pátek

11 879 thousands Pátek DOMA ONA + READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB numberofreadingsofadvertisingcombinationtop KOMBI MAGAZÍN( + and Pátek LN) reaches 428 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA ( +, Pátek LN and ONA ) 513 thous. ofreadersand combiantiontop 4 KOMBI( +, Pátek LN, ONA and DOMA ) 532 thous. ofreaders TOP 4 KOMBI + ONA () Blesk DOMA Právo + Pátek In pohoda () Dům & bydlení Aha! Sport Styl pro ženy Moje rodina + ONA DOMA Pátek

12 253 thousands Pátek DOMA ONA + READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) numberofreadingsofadvertisingcombinationtop KOMBI MAGAZÍN( + and Pátek LN) reaches 133 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA ( +, Pátek LN and ONA ) 150 thous. ofreadersand combiantiontop 4 KOMBI( +, Pátek LN, ONA and DOMA ) 152 thous. ofreaders TOP 4 KOMBI + () ONA Blesk DOMA Pátek In Právo + Sport Dům & bydlení Aha! pohoda () Moje rodina Styl pro ženy + ONA DOMA Pátek

13 321 thousands Pátek DOMA ONA + 45 READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) numberofreadingsofadvertisingcombinationtop KOMBI MAGAZÍN( + and Pátek LN) reaches 169 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA ( +, Pátek LN and ONA ) 189 thous. ofreadersand combiantiontop 4 KOMBI( +, Pátek LN, ONA and DOMA ) 195 thous. ofreaders TOP 4 KOMBI + () Blesk ONA DOMA Právo + In Pátek Sport Dům & bydlení Styl pro ženy Aha! pohoda () Moje rodina + ONA DOMA Pátek

14 68 thousands Pátek DOMA ONA + READERS OF DAILIES ENTREPRENEURS WITH EMPLOYEES numberofreadingsofadvertisingcombinationtop KOMBI MAGAZÍN( + and Pátek LN) reaches33 thous. ofreaders, combinationtop KOMBI MAGAZÍN + ONA ( +, Pátek LN and ONA ) 38 thous. ofreadersand combiantiontop 4 KOMBI( +, Pátek LN, ONA and DOMA ) 38 thous. ofreaders TOP 4 KOMBI + Blesk ONA () DOMA Pátek Dům & bydlení Právo + In Sport Styl pro ženy Aha! Moje rodina pohoda () + ONA DOMA Pátek

15 CONTACT FOR MORE INFORMATION - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts