Readers of the idnes.cz family servers Internet servers of the media group MAFRA

Readers of the idnes.cz family servers Internet servers of the media group MAFRA

Internet visit rate research NetMonitor A research project providing information about internet visit rate and visitors sociodemographic profile in the Czech Republic. The project has been ordered by the SPIR (the Association for Internet Advertisement), the Mediaresearch, a. s. company in cooperation with the Gemius S. A. company carry out the project. NetMonitor joins two research projects Research of Internet visit rate and Research of visitors sociodemography in the Czech Republic. Data given in this presentation refer to July 2012.

Visit rate and sociodemography of idnes.cz users You can trust us. Visit rate idnes.cz addresses altogether 3 822 374 unique visitors per month. 790 765 277 pages viewed; 2 033 188 unique visitors per week. 84 % unique visitors access idnes.cz from the Czech Republic. Since the beginning of 2002, when the number of unique visitors became an official measure of the Internet visit rate, the number of idnes.cz readers has increased more than nine times. Sociodemography The Internet visitors sociodemography research is carried out in users connecting to the Internet from the Czech Republic. Thus, the following sociodemographic charts and data concerning servers are based on numbers of unique users connected to the Internet from the Czech Republic.

Sex Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Man Woman 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% idnes.cz as a whole Alik.cz 1664,786 25,185 1538,138 24,785 Bonusweb.cz Cars idnes.cz Culture idnes.cz Economy & Finance idnes.cz Hobby.cz Homepage idnes.cz Living idnes.cz Mobil.cz News idnes.cz Rajce.net Regions idnes.cz Revue idnes.cz OnaDnes.cz Sports idnes.cz Technet.cz Time table idnes.cz Travelling idnes.cz Xman.cz 190,467 299,320 297,049 464,796 258,010 544,715 250,080 229,883 712,931 421,408 459,412 270,283 317,444 439,077 323,696 782,864 526,469 256,133 58,452 105,292 181,071 282,317 148,402 402,293 215,899 97,126 487,693 443,954 294,935 219,426 293,923 239,132 120,155 892,774 442,943 110,847 Men represent altogether 52 % of idnes.cz unique visitors, and women 48 %. More than 2/3 visitors of the servers Cars idnes.cz, Bonusweb.cz, Mobil.cz, Technet.cz and Xman.cz are men. You can address the highest percentage of women more than 40 % - at the servers Living idnes.cz, Travelling idnes.cz, HomePage idnes.cz, Time table idnes.cz, OnaDnes.cz, Rajce.net, Revue idnes.cz and News idnes.cz. 50 % of the children s server Alik.cz visitors are girls.

Age Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) 11-19 years 20-29 years 30-39 years 40-49 years 50 and more years 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% idnes.cz as a whole 416 778 800 536 672 Alik.cz 16 9 14 5 6 Bonusweb.cz 51 85 67 27 19 Cars idnes.cz 25 94 129 65 92 Culture idnes.cz Economy & Finance idnes.cz 39 56 126 188 144 215 69 127 101 161 Hobby.cz 23 102 110 68 104 Homepage idnes.cz Living idnes.cz 77 24 236 125 284 139 163 83 187 94 Mobil.cz 38 98 101 50 40 News idnes.cz 118 290 318 199 276 Rajce.net 131 239 219 128 150 Regions idnes.cz 57 202 213 121 161 Revue idnes.cz OnaDnes.cz Sports idnes.cz Technet.cz 40 64 58 50 137 164 179 122 145 178 196 119 78 97 109 65 89 108 136 88 Time table idnes.cz 261 502 382 259 272 Travelling idnes.cz Xman.cz 100 29 239 108 278 110 160 53 192 67 Visitors of the age 20 39 years create almost one half of all idnes.cz visitors. At the Cars idnes.cz, Bonusweb idnes.cz, Living idnes.cz, Travelling idnes.cz, Economy & Finance idnes.cz, Hobby.cz, Homepage idnes.cz, Time table idnes.cz, Culture idnes.cz, Mobil.cz, OnaDnes.cz, Rajce.net, Regions idnes.cz, Revue idnes.cz, Sports idnes.cz, Technet.cz, Xman.cz and News idnes.cz is this age group embraces more than 50 % of visitors. 31 % of the children s server Alik.cz, 20 % of the Bonusweb.cz visitors and 15 % of the Rajce.net visitors, are of the age 10 19 years.

Education Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Elementary Trained / Secondary without exams Secondary with exams University 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% idnes.cz as a whole Alik.cz Bonusweb.cz Cars idnes.cz Culture idnes.cz Economy & Finance idnes.cz Hobby.cz Homepage idnes.cz Living idnes.cz Mobil.cz News idnes.cz Rajce.net Regions idnes.cz Revue idnes.cz OnaDnes.cz Sports idnes.cz Technet.cz Time table idnes.cz Travelling idnes.cz Xman.cz 542 14 60 37 70 53 65 80 114 39 70 105 122 43 72 48 41 159 195 155 81 118 53 55 76 76 76 86 62 60 322 133 154 40 40 692 37 175 326 8 181 217 332 178 420 205 145 511 337 223 273 307 200 420 172 1 290 16 99 369 676 680 12 54 117 143 222 120 300 146 94 335 166 217 158 186 209 122 352 262 115 21 % of all idnes.cz visitors are graduates. Graduates create more that 30 % of the visitors at the following server: Living idnes.cz Homepage idnes.cz OnaDnes.cz Revue idnes.cz Sports idnes.cz Xman.cz

Household net income Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) under CZK 10 thousand CZK 10-20 thousand CZK 20-30 thousand CZK 30 thousand and more unlisted 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% idnes.cz as a whole Alik.cz Bonusweb.cz Cars idnes.cz Culture idnes.cz Economy & Finance Hobby.cz Homepage idnes.cz Living idnes.cz Mobil.cz News idnes.cz Rajce.net Regions idnes.cz Revue idnes.cz OnaDnes.cz Sports idnes.cz Technet.cz Time table idnes.cz Travelling idnes.cz Xman.cz 339 9 32 32 43 62 33 80 47 34 107 86 66 40 55 56 39 198 93 32 716 44 78 87 152 82 167 79 62 234 190 141 90 112 127 82 377 190 69 12 773 10 49 92 109 159 89 211 100 57 279 212 175 96 135 149 97 390 226 76 939 13 89 156 181 287 155 366 188 136 431 254 283 201 231 270 172 467 341 149 436 7 36 46 58 87 48 122 52 38 150 123 89 63 78 76 54 244 120 41 29 % of idnes.cz visitors belong to the group with their household net income of CZK 30 thousand and more. At the server Cars idnes.cz, Bonusweb.cz, Living idnes.cz, Travelling idnes.cz, Economy & Finance idnes.cz, Hobby.cz, Homepage idnes.cz, Culture idnes.cz, Mobil.cz, OnaDnes.cz, Regions idnes.cz, Revue idnes.cz, Sports idnes.cz, Technet.cz, Xman.cz and News idnes.cz this share grows up to more than 33 %.

Position at work Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) managers highly qualified workers ordinary white collars ordinary blue collars enterpreneurs 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% idnes.cz as a whole Alik.cz Bonusweb.cz Cars idnes.cz Culture idnes.cz Economy & Finance Hobby.cz Homepage idnes.cz Living idnes.cz Mobil.cz News idnes.cz Rajce.net Regions idnes.cz Revue idnes.cz OnaDnes.cz Sports idnes.cz Technet.cz Time table idnes.cz Travelling idnes.cz Xman.cz 291 24 57 62 86 48 114 56 42 126 69 85 58 73 86 56 125 103 47 6 253 26 47 56 89 50 123 55 41 136 62 92 60 77 83 56 130 102 51 442 4 122 229 4 33 57 85 128 64 166 84 47 188 130 92 109 115 63 161 59 582 5 40 67 59 104 58 121 68 44 175 159 113 58 76 91 58 305 150 47 413 4 25 59 63 105 55 120 72 45 161 107 98 63 69 90 57 174 124 48 idnes.cz has 1 981 thousand of economically active visitors. 15 % of idnes.cz economically active visitors belong to the group of managers.

The most important idnes.cz servers You can trust us. HomePage idnes.cz Time table idnes.cz News idnes.cz Rajce.net Economy idnes.cz Finance idnes.cz Regions idnes.cz Travelling idnes.cz Sports idnes.cz Culture idnes.cz Revue idnes.cz Technet.cz Bonusweb.cz OnaDnes.cz Mobil.cz Cars idnes.cz Living idnes.cz Xman.cz Hobby.cz Alik.cz Ukazse.cz

Homepage idnes.cz www.idnes.cz the gate page of the whole idnes.cz portal and a guidepost of all webs of the idnes.cz family - 1076 thousand of visitors per month - 652 thousand of visitors per week - 62,9 m. viewed pages per month - 88 % users from the Czech Republic - 58 % men, 42 % women - 55 % in the age between 20 and 39-32 % graduated, 44 % secondary education with A level, 13 % trained / secondary education without A level - 39 % household net income 30 thousand and more - 12 % managers, 13 % highly qualified workers, 17 % white collars, 13 % blue collars 13 % enterpreneurs

News idnes.cz zpravy.idnes.cz latest national and international news - 1368 thousand of visitors per month - 670 thousand of visitors per week - 52,7 m. viewed pages per month - 88 % users from the Czech Republic - 59 % men, 41 % women - 51 % in the age between 20 and 39-28 % graduated, 43 % secondary education with A level, 16 % trained / secondary education without A level - 36 % household net income 30 thousand and more - 10 % managers, 11 % highly qualified workers, 16 % white collars, 15 % blue collars 13 % enterpreneurs

Sports idnes.cz sport.idnes.cz latest national and international sport news, on-line broadcasting, opinion polls, results - 786 thousand of visitors per month - 338 thousand of visitors per week - 37,8 m. viewed pages per month - 86 % users from the Czech Republic - 65 % men, 35 % women - 55 % in the age between 20 and 39-31 % graduated, 45 % secondary education with A level, 13 % trained / secondary education without A level - 40 % household net income 30 thousand and more - 13 % managers, 12 % highly qualified workers, 17 % white collars, 13 % blue collars 13 % enterpreneurs

Culture idnes.cz kultura.idnes.cz show business, specials on great events, trailers from new albums and films, hit parades and lists, interviews - 542 thousand of visitors per month - 208 thousand of visitors per week - 7,6 m. viewed pages per month - 88 % users from the Czech Republic - 62 % men, 38 % women - 56 % in the age between 20 and 39-30 % graduated, 45 % secondary education with A level, 14 % trained / secondary education without A level - 38 % household net income 30 thousand and more - 13 % managers, 12 % highly qualified workers, 18 % white collars, 12 % blue collars 13 % enterpreneurs

Economy & Finance idnes.cz ekonomika.idnes.cz, finance.idnes ance.idnes.cz.cz finance and business news, family finance, shares, markets, on-line financial consultant service - 841 thousand of visitors per month - 359 thousand of visitors per week - 14 m. viewed pages per month - 89 % users from the Czech Republic - 62 % men, 38 % women - 54 % in the age between 20 and 39-30 % graduated, 44 % secondary education with A level, 15 % trained / secondary education without A level - 38 % household net income 30 thousand and more - 12 % managers, 12 % highly qualified workers, 17 % white collars, 14 % blue collars 14 % enterpreneurs

Living idnes.cz bydleni.idnes.cz house and appartment, garden, architecture, constructions, remodelling, interiors, finance, law - 524 thousand of visitors per month - 201 thousand of visitors per week - 32,6 m. viewed pages per month - 89 % users from the Czech Republic - 54 % men, 46 % women - 57 % in the age between 20 and 39-31 % graduated, 44 % secondary education with A level, 15 % trained / secondary education without A level - 40 % household net income 30 thousand and more - 12 % managers, 12 % highly qualified workers, 18 % white collars, 15 % blue collars 15 % enterpreneurs

Travelling idnes.cz cestovani.idnes.cz news and service for travellers, tests, weather, currency, climate and local habits information - 1068 thousand of visitors per month - 474 thousand of visitors per week - 19,4 m. viewed pages per month - 91 % users from the Czech Republic - 54 % men, 46 % women - 53 % in the age between 20 and 39-27 % graduated, 43 % secondary education with A level, 16 % trained / secondary education without A level - 35 % household net income 30 thousand and more - 11 % managers, 11 % highly qualified workers, 17 % white collars, 16 % blue collars 13 % enterpreneurs

Cars idnes.cz auto.idnes.cz car catalogue, news for motorists, tests, cheap petrol (levnybenzin.cz), Formula One, ralley - 463 thousand of visitors per month - 172 thousand of visitors per week - 8,9 m. viewed pages per month - 87 % users from the Czech Republic - 74 % men, 26 % women - 55 % in the age between 20 and 39-29 % graduated, 45 % secondary education with A level, 17 % trained / secondary education without A level - 39 % household net income 30 thousand and more - 14 % managers, 12 % highly qualified workers, 14 % white collars, 16 % blue collars 15 % enterpreneurs

Hobby idnes.cz hobby.cz house, workroom, garden, pets, mushrooms, herbs - 463 thousand of visitors per month - 163 thousand of visitors per week - 6,2 m. viewed pages per month - 88 % users from the Czech Republic - 63 % men, 37 % women - 52 % in the age between 20 and 39-29 % graduated, 44 % secondary education with A level, 17 % trained / secondary education without A level - 38 % household net income 30 thousand and more - 12 % managers, 12 % highly qualified workers, 16 % white collars, 14 % blue collars 14 % enterpreneurs

Mobile idnes.cz mobil.cz daily news from the telecommunication world, Mobile communication, Internet, IT news - 373 thousand of visitors per month - 134 thousand of visitors per week - 4,4 m. viewed pages per month - 88 % users from the Czech Republic - 70 % men, 30 % women - 61 % in the age between 20 and 39-29 % graduated, 44 % secondary education with A level, 12 % trained / secondary education without A level - 41 % household net income 30 thousand and more - 13 % managers, 13 % highly qualified workers, 15 % white collars, 13 % blue collars 14 % enterpreneurs

Technet idnes.cz technet.cz internet, DTV, consumer electronics, HD, IT, photography, etc. reviews, tutorials, tests, reports from technically interesting places and other reading of the technology around us - 512 thousand of visitors per month - 196 thousand of visitors per week - 8,1 m. viewed pages per month - 87 % users from the Czech Republic - 73 % men, 27 % women - 54 % in the age between 20 and 39-28 % graduated, 45 % secondary education with A level, 13 % trained / secondary education without A level - 39 % household net income 30 thousand and more - 13 % managers, 13 % highly qualified workers, 14 % white collars, 13 % blue collars 13 % enterpreneurs

She idnes.cz ona.idnes.cz magazine covering all aspects of a woman - 699 thousand of visitors per month - 280 thousand of visitors per week - 16,8 m. viewed pages per month - 87 % users from the Czech Republic - 52 % men, 48 % women - 56 % in the age between 20 and 39-30 % graduated, 45 % secondary education with A level, 12 % trained / secondary education without A level - 38 % household net income 30 thousand and more - 12 % managers, 13 % highly qualified workers, 18 % white collars, 12 % blue collars 11 % enterpreneurs

Xman.cz xman.cz server for men who are not affraid of any action - 419 thousand of visitors per month - 161 thousand of visitors per week - 5,1 m. viewed pages per month - 88 % users from the Czech Republic - 70 % men, 30 % women - 59 % in the age between 20 and 39-31 % graduated, 47 % secondary education with A level, 11 % trained / secondary education without A level - 41 % household net income 30 thousand and more - 13 % managers, 14 % highly qualified workers, 16 % white collars, 13 % blue collars 13 % enterpreneurs

Revue idnes.cz revue.idnes.cz Interesting news from the society, culture, fashion shows, culture programs, health, jokes, entertainment, charity - 556 thousand of visitors per month - 231 thousand of visitors per week - 19,2 m. viewed pages per month - 88 % users from the Czech Republic - 55 % men, 45 % women - 58 % in the age between 20 and 39-32 % graduated, 46 % secondary education with A level, 11 % trained / secondary education without A level - 41 % household net income 30 thousand and more - 12 % managers, 12 % highly qualified workers, 19 % white collars, 12 % blue collars 13 % enterpreneurs

Bonusweb idnes.cz bonusweb.cz on-line entertainment, daily about computer games, demo versions, samples, reviews, tests, interviews - 292 thousand of visitors per month - 99 thousand of visitors per week - 3,8 m. viewed pages per month - 85 % users from the Czech Republic - 77 % men, 23 % women - 61 % in the age between 20 and 39-22 % graduated, 40 % secondary education with A level, 15 % trained / secondary education without A level - 36 % household net income 30 thousand and more - 10 % managers, 11 % highly qualified workers, 13 % white collars, 16 % blue collars 10 % enterpreneurs

Alik.cz alik.cz children s internet - 56 thousand of visitors per month - 15 thousand of visitors per week - 3 m. viewed pages per month - 90 % users from the Czech Republic - 50 % boys, 50 % girls - 0 % in the age between 10 and 14, 0 % in the age between 15 and 19, (49 % in the age between 10 and 29) - 23 % graduated, 31 % secondary education with A level, 16 % trained / secondary education without A level - 26 % household net income 30 thousand and more

Rajce.net rajce.net space for your photos - 1034 thousand of visitors per month - 361 thousand of visitors per week - 395,2 m. viewed pages per month - 84 % users from the Czech Republic - 49 % men, 51 % women - 53 % in the age between 20 and 39-19 % graduated, 43 % secondary education with A level, 20 % trained / secondary education without A level - 29 % household net income 30 thousand and more - 8 % managers, 7 % highly qualified workers, 14 % white collars, 18 % blue collars 12 % enterpreneurs

Time table idnes.cz jizdnirady.idnes. idnes.cz IDOS traffic order - 1777 thousand of visitors per month - 746 thousand of visitors per week - 70,8 m. viewed pages per month - 94 % users from the Czech Republic - 47 % men, 53 % women - 53 % in the age between 20 and 39-21 % graduated, 40 % secondary education with A level, 19 % trained / secondary education without A level - 28 % household net income 30 thousand and more - 7 % managers, 8 % highly qualified workers, 14 % white collars, 18 % blue collars 10 % enterpreneurs

Contact Commercial department idnes.cz Phone: +420 22506 3341 Fax: +420 22506 3355 E-mail: reklama@idnes.cz Info: http://info.idnes.cz MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 - Smíchov