Readers of the idnes.cz family servers Internet servers of the media group MAFRA

Readers of the idnes.cz family servers Internet servers of the media group MAFRA

Internet visit rate research NetMonitor A research project providing information about internet visit rate and visitors sociodemographic profile in the Czech Republic. The project has been ordered by the SPIR (the Association for Internet Advertisement), the Mediaresearch, a. s. company in cooperation with the Gemius S. A. company carry out the project. NetMonitor joins two research projects Research of Internet visit rate and Research of visitors sociodemography in the Czech Republic. Data given in this presentation refer to October 2013.

Visit rate and sociodemography of idnes.cz users You can trust us. Visit rate idnes.cz addresses altogether 4 647 118 unique visitors per month. 835 460 263 pages viewed; 2 595 438 unique visitors per week. 83 % unique visitors access idnes.cz from the Czech Republic. Since the beginning of 2002, when the number of unique visitors became an official measure of the Internet visit rate, the number of idnes.cz readers has increased ten times. Sociodemography The Internet visitors sociodemography research is carried out in users connecting to the Internet from the Czech Republic. Thus, the following sociodemographic charts and data concerning servers are based on numbers of unique users connected to the Internet from the Czech Republic.

Sex Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Man Woman idnes.cz CELKEM Alík.cz Auto.iDNES.cz a Automodul.cz Auto.iDNES.cz Automodul.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 967 46 342 304 84 218 384 305 113 428 531 294 621 846 389 290 340 487 304 141 434 437 248 231 1 074 679 1 907 37 135 117 22 64 273 210 95 313 348 211 444 1 052 292 115 392 529 250 84 206 174 238 115 868 475 Men represent altogether 51 % of idnes.cz unique visitors, and women 49 %. More than 2/3 visitors of the servers Auto.iDNES.cz a Automodul.cz, Bonusweb.cz, Mobil.cz, Sport.iDNES.cz, Technet.cz and Xman.cz are men. You can address the highest percentage of women more than 40 % - at the servers Bydleni.iDNES.cz a Reality.iDNES.cz, Cestovani.iDNES.cz, Hobby.cz, HomePage.iDNES.cz, Jizdnirady.iDNES.cz, Kultura.iDNES.cz, OnaDnes.cz, Rajče.net, Revue.iDNES.cz, Zpravy.iDNES.cz a Kraje.iDNES.cz. 44 % of the children s server Alík.cz visitors are girls.

Age Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) 11-19 years 20-29 years 30-39 years 40-49 years 50 and more years idnes.cz CELKEM Alík.cz Auto.iDNES.cz a Automodul.cz Auto.iDNES.cz Automodul.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 426 29 23 6 37 33 26 7 55 57 25 82 244 64 22 67 128 42 5 45 58 48 33 189 85 22 107 94 17 944 172 127 63 195 224 107 285 7 22 95 607 201 105 190 244 149 51 159 166 90 87 517 333 937 19 131 121 18 176 139 58 176 233 140 282 394 175 120 198 261 151 64 164 149 126 82 448 276 667 16 79 69 75 117 90 37 137 140 81 181 305 108 73 118 171 86 37 106 94 107 61 307 187 43 34 900 18 132 114 42 159 131 43 178 226 153 235 348 132 84 159 211 126 68 167 144 115 84 480 272 Visitors of the age 20 39 years create almost one half of all idnes.cz visitors. At the Auto.iDNES.cz, Bonusweb.cz, Bydleni.iDNES.cz a Reality.iDNES.cz, Cestovani.iDNES.cz, Ekonomika.iDNES.cz a Finance.iDNES.cz, HomePage.iDNES.cz, Jizdnirady.iDNES.cz, Kultura.iDNES.cz, Mobil.iDNES.cz, OnaDnes.cz, Revue.iDNES.cz, Rungo.cz, Sport.iDNES.cz, Technet.cz and Kraje.iDNES.cz is this age group embraces more than 50 % of visitors. 26 % of the children s server Alík.cz, 13 % of the Bonusweb.cz visitors and 13 % of the Rajče.net visitors, are of the age 10 19 years.

Education Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Elementary Trained / Secondary without exams Secondary with exams University idnes.cz CELKEM Alík.cz Auto.iDNES.cz a Automodul.cz Auto.iDNES.cz Automodul.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 574 23 44 37 8 44 57 41 18 81 82 42 112 308 88 36 89 162 59 12 66 85 60 44 260 122 869 101 82 33 57 120 76 55 118 140 100 139 363 86 70 103 229 68 26 99 94 115 37 347 202 1 519 15 29 206 184 42 119 302 240 87 329 384 218 456 761 306 196 315 402 243 100 277 274 206 149 773 497 913 15 126 119 24 63 180 157 47 213 274 145 358 465 201 102 226 222 185 87 198 158 105 117 561 333 24 % of all idnes.cz visitors are graduates. Graduates create more that 30 % of the visitors at the following server: Bydleni.iDNES.cz Ekonomika.iDNES.cz Finance.iDNES.cz HomePage.iDNES.cz OnaDnes.cz Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Xman.cz

Household net income Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Under CZK 10 thousand CZK 10-20 thousand CZK 20-30 thousand CZK 30 thousand and more Unlisted idnes.cz CELKEM Alík.cz Auto.iDNES.cz a Automodul.cz Auto.iDNES.cz Automodul.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 409 10 48 40 10 25 69 43 32 68 71 47 84 221 68 41 69 122 39 16 51 68 48 28 179 112 947 16 109 92 30 70 149 113 49 165 192 127 217 471 151 96 158 227 129 43 123 140 111 78 444 252 902 21 112 100 25 54 166 129 48 180 212 130 238 447 154 81 174 253 122 57 152 131 131 75 439 260 1 097 25 158 146 28 91 201 170 57 236 304 147 386 483 213 134 234 273 192 81 239 204 137 122 610 383 519 11 50 42 13 42 72 59 22 92 100 55 140 277 95 53 97 141 71 28 75 67 59 45 270 148 28 % of idnes.cz visitors belong to the group with their household net income of CZK 30 thousand and more. At the server Auto.iDNES.cz, Bydleni.iDNES.cz, Ekonomika.iDNES.cz a Finance.iDNES.cz, HomePage.iDNES.cz, Mobil.iDNES.cz, Revue.iDNES.cz, Rungo.cz, Sport.iDNES.cz, Technet.cz, Xman.cz and Kraje.iDNES.cz this share grows up to more than 33 %.

Position at work Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Managers Highly qualified workers Ordinary white collars Ordinary blue collars Enterpreneurs idnes.cz CELKEM Alík.cz Auto.iDNES.cz a Automodul.cz Auto.iDNES.cz Automodul.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 429 7 61 55 13 29 70 62 17 89 127 52 150 163 83 55 80 94 66 28 88 78 60 54 229 142 285 4 8 52 50 8 31 61 54 15 25 72 87 47 117 138 73 44 85 68 60 26 74 58 33 41 174 114 7 513 52 48 35 96 80 13 16 100 133 81 163 273 100 61 122 140 90 41 90 87 82 49 269 149 43 732 83 70 52 115 82 116 131 84 145 375 102 66 98 181 75 31 91 100 86 45 306 192 16 25 450 69 59 36 95 69 40 101 111 64 128 168 81 54 75 113 69 34 82 72 72 48 226 141 idnes.cz has 2 408 thousand of economically active visitors. 18 % of idnes.cz economically active visitors belong to the group of managers.

idnes.cz servers Alík.cz Auto.iDNES.cz Automodul.cz BonusWeb.cz Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz

Alík.cz alik.cz children s internet - 93 ths. of visitors per month, 25 ths. of visitors per week - 2,6 mil. viewed pages per month - 89 % users from the Czech Republic - 56 % boys, 44 % girls - 18 % in the age 10-14, 8 % in the age 15-19, 35 % in the age 10-29 - 18 % graduated, 35 % secondary education with A level, 18 % trained / secondary education without A level - 31 % household net income 30 thousand and more

Auto idnes.cz & Automodul.cz auto.idnes.cz, automodul.cz car catalogue, news for motorists, tests - 543 ths. of visitors per month, 203 ths. of visitors per week - 11,7 mil. viewed pages per month - 88 % users from the Czech Republic - 72 % men, 28 % women - 50 % in the age between 20 and 39-26 % graduated, 43 % secondary education with A level, 21 % trained / secondary education without A level - 33 % household net income 30 thousand and more - 13 % managers, 11 % highly qualified workers, 11 % white collars, 17 % blue collars 14 % enterpreneurs

BonusWeb.cz bonusweb.cz on-line entertainment, daily about computer games, demo versions, samples, reviews, tests, interviews - 323 ths. of visitors per month, 117 ths. of visitors per week - 5,6 mil. viewed pages per month - 88 % users from the Czech Republic - 77 % men, 23 % women - 60 % in the age between 20 and 39-22 % graduated, 42 % secondary education with A level, 20 % trained / secondary education without A level - 32 % household net income 30 thousand and more - 10 % managers, 11 % highly qualified workers, 13 % white collars, 18 % blue collars 13 % enterpreneurs

Bydlení & Reality idnes.cz bydleni.idnes.cz, reality.idnes.cz house and appartment, garden, architecture, constructions, remodelling, interiors, finance, law - 738 ths. of visitors per month, 290 ths. of visitors per week - 43,3 mil. viewed pages per month - 89 % users from the Czech Republic - 58 % men, 42 % women - 57 % in the age between 20 and 39-27 % graduated, 46 % secondary education with A level, 18 % trained / secondary education without A level - 31 % household net income 30 thousand and more - 11 % managers, 9 % highly qualified workers, 15 % white collars, 18 % blue collars 15 % enterpreneurs

Cestování idnes.cz cestovani.idnes.cz news and service for travellers, tests, weather, currency, climate and local habits information - 814 ths. of visitors per month, 365 ths. of visitors per week - 14,3 mil. viewed pages per month - 91 % users from the Czech Republic - 58 % men, 42 % women - 50 % in the age between 20 and 39-29 % graduated, 44 % secondary education with A level, 16 % trained / secondary education without A level - 32 % household net income 30 thousand and more - 12 % managers, 10 % highly qualified workers, 14 % white collars, 16 % blue collars 14 % enterpreneurs

Ekonomika & Finance idnes.cz ekonomika.idnes.cz, finance.idnes.cz finance and business news, family finance, shares, markets, on-line financial consultant service - 985 ths. of visitors per month, 434 ths. of visitors per week - 12,7 mil. viewed pages per month - 89 % users from the Czech Republic - 60 % men, 40 % women - 52 % in the age between 20 and 39-31 % graduated, 44 % secondary education with A level, 16 % trained / secondary education without A level - 35 % household net income 30 thousand and more - 14 % managers, 10 % highly qualified workers, 15 % white collars, 15 % blue collars 13 % enterpreneurs

Hobby.cz hobby.cz house, workroom, garden, pets, mushrooms, herbs - 574 ths. of visitors per month, 197 ths. of visitors per week - 7,3 mil. viewed pages per month - 88 % users from the Czech Republic - 58 % men, 42 % women - 49 % in the age between 20 and 39-29 % graduated, 43 % secondary education with A level, 20 % trained / secondary education without A level - 29 % household net income 30 thousand and more - 10 % managers, 9 % highly qualified workers, 16 % white collars, 17 % blue collars 13 % enterpreneurs

HomePage idnes.cz www.idnes.cz the gate page of the whole idnes.cz portal and a guidepost of all webs of the idnes.cz family - 1198 ths. of visitors per month, 769 ths. of visitors per week - 70,3 mil. viewed pages per month - 89 % users from the Czech Republic - 58 % men, 42 % women - 53 % in the age between 20 and 39-34 % graduated, 43 % secondary education with A level, 13 % trained / secondary education without A level - 36 % household net income 30 thousand and more - 14 % managers, 11 % highly qualified workers, 15 % white collars, 14 % blue collars 12 % enterpreneurs

Jízdní ády idnes.cz jizdnirady.idnes.cz IDOS traffic order - 1985 ths. of visitors per month, 877 ths. of visitors per week - 72,8 mil. viewed pages per month - 96 % users from the Czech Republic - 45 % men, 55 % women - 53 % in the age between 20 and 39-25 % graduated, 40 % secondary education with A level, 19 % trained / secondary education without A level - 25 % household net income 30 thousand and more - 9 % managers, 7 % highly qualified workers, 14 % white collars, 20 % blue collars 9 % enterpreneurs

Kultura idnes.cz kultura.idnes.cz show business, specials on great events, trailers from new albums and films, hit parades and lists, interviews - 766 ths. of visitors per month, 306 ths. of visitors per week - 11 mil. viewed pages per month - 89 % users from the Czech Republic - 57 % men, 43 % women - 55 % in the age between 20 and 39-30 % graduated, 45 % secondary education with A level, 13 % trained / secondary education without A level - 31 % household net income 30 thousand and more - 12 % managers, 11 % highly qualified workers, 15 % white collars, 15 % blue collars 12 % enterpreneurs

Mobil idnes.cz mobil.idnes.cz daily news from the telecommunication world, Mobile communication, Internet, IT news - 454 ths. of visitors per month, 169 ths. of visitors per week - 5,8 mil. viewed pages per month - 89 % users from the Czech Republic - 72 % men, 28 % women - 56 % in the age between 20 and 39-25 % graduated, 48 % secondary education with A level, 17 % trained / secondary education without A level - 33 % household net income 30 thousand and more - 14 % managers, 11 % highly qualified workers, 15 % white collars, 16 % blue collars 13 % enterpreneurs

OnaDnes.cz onadnes.cz magazine covering all aspects of a woman - 827 ths. of visitors per month, 333 ths. of visitors per week - 17,3 mil. viewed pages per month - 89 % users from the Czech Republic - 46 % men, 54 % women - 53 % in the age between 20 and 39-31 % graduated, 43 % secondary education with A level, 14 % trained / secondary education without A level - 32 % household net income 30 thousand and more - 11 % managers, 12 % highly qualified workers, 17 % white collars, 13 % blue collars 10 % enterpreneurs

Rajče.net rajce.net space for your photos - 1203 ths. of visitors per month, 431 ths. of visitors per week - 385,6 mil. viewed pages per month - 84 % users from the Czech Republic - 48 % men, 52 % women - 50 % in the age between 20 and 39-22 % graduated, 40 % secondary education with A level, 23 % trained / secondary education without A level - 27 % household net income 30 thousand and more - 9 % managers, 7 % highly qualified workers, 14 % white collars, 18 % blue collars 11 % enterpreneurs

Revue idnes.cz revue.idnes.cz interesting news from the society, culture, fashion shows, culture programs, health, jokes, entertainment, charity - 627 ths. of visitors per month, 271 ths. of visitors per week - 25,3 mil. viewed pages per month - 88 % users from the Czech Republic - 55 % men, 45 % women - 54 % in the age between 20 and 39-33 % graduated, 44 % secondary education with A level, 12 % trained / secondary education without A level - 35 % household net income 30 thousand and more - 12 % managers, 11 % highly qualified workers, 16 % white collars, 14 % blue collars 12 % enterpreneurs

Rungo.cz rungo.cz runners web - 255 ths. of visitors per month, 79 ths. of visitors per week - 1,5 mil. viewed pages per month - 88 % users from the Czech Republic - 63 % men, 37 % women - 51 % in the age between 20 and 39-39 % graduated, 44 % secondary education with A level, 12 % trained / secondary education without A level - 36 % household net income 30 thousand and more - 12 % managers, 11 % highly qualified workers, 18 % white collars, 14 % blue collars 15 % enterpreneurs

Sport idnes.cz sport.idnes.cz latest national and international sport news, on-line broadcasting, opinion polls, results - 724 ths. of visitors per month, 352 ths. of visitors per week - 31,6 mil. viewed pages per month - 88 % users from the Czech Republic - 68 % men, 32 % women - 50 % in the age between 20 and 39-31 % graduated, 43 % secondary education with A level, 15 % trained / secondary education without A level - 37 % household net income 30 thousand and more - 14 % managers, 11 % highly qualified workers, 14 % white collars, 14 % blue collars 13 % enterpreneurs

Technet.cz technet.cz internet, DTV, consumer electronics, HD, IT, photography, etc. reviews, tutorials, tests, reports from technically interesting places and other reading of the technology around us - 697 ths. of visitors per month, 279 ths. of visitors per week - 10,5 mil. viewed pages per month - 88 % users from the Czech Republic - 71 % men, 29 % women - 52 % in the age between 20 and 39-26 % graduated, 45 % secondary education with A level, 15 % trained / secondary education without A level - 33 % household net income 30 thousand and more - 13 % managers, 9 % highly qualified workers, 14 % white collars, 16 % blue collars 12 % enterpreneurs

TOPkontakt.cz topkontakt.cz company catalogue - 527 ths. of visitors per month, 140 ths. of visitors per week - 2,6 mil. viewed pages per month - 92 % users from the Czech Republic - 51 % men, 49 % women - 45 % in the age between 20 and 39-22 % graduated, 42 % secondary education with A level, 24 % trained / secondary education without A level - 28 % household net income 30 thousand and more - 12 % managers, 7 % highly qualified workers, 17 % white collars, 18 % blue collars 15 % enterpreneurs

Xman.cz xman.cz server for men who are not affraid of any action - 392 ths. of visitors per month, 155 ths. of visitors per week - 5,4 mil. viewed pages per month - 89 % users from the Czech Republic - 67 % men, 33 % women - 49 % in the age between 20 and 39-34 % graduated, 43 % secondary education with A level, 11 % trained / secondary education without A level - 35 % household net income 30 thousand and more - 16 % managers, 12 % highly qualified workers, 14 % white collars, 13 % blue collars 14 % enterpreneurs

Zprávy idnes.cz zpravy.idnes.cz latest national and international news - 2185 ths. of visitors per month, 1062 ths. of visitors per week - 98 mil. viewed pages per month - 89 % users from the Czech Republic - 55 % men, 45 % women - 50 % in the age between 20 and 39-29 % graduated, 40 % secondary education with A level, 18 % trained / secondary education without A level - 31 % household net income 30 thousand and more - 12 % managers, 9 % highly qualified workers, 14 % white collars, 16 % blue collars 12 % enterpreneurs

Kraje idnes.cz kraje.idnes.cz regional news - 1278 ths. of visitors per month, 577 ths. of visitors per week - 26,7 mil. viewed pages per month - 90 % users from the Czech Republic - 59 % men, 41 % women - 56 % in the age between 20 and 39-29 % graduated, 43 % secondary education with A level, 17 % trained / secondary education without A level - 33 % household net income 30 thousand and more - 12 % managers, 10 % highly qualified workers, 13 % white collars, 17 % blue collars 12 % enterpreneurs

Contact Commercial department idnes.cz Phone: +420 22506 3341 Fax: +420 22506 3355 E-mail: reklama@idnes.cz Info: http://info.idnes.cz MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 - Smíchov