READERS OF MAGAZINE DOMA DNES

READERS OF MAGAZINE DOMA DNES

PROFILE OF THE MAGAZINE Motto: With us you will feel better at home We write about all that makes home feel like a home We write about healthy and attractive environment for living We write for readers of MF DNES We primarily focus on group 2+ We are a magazine that helps

PROFILE OF THE READERS 67 % readersin productiveage20 59 years 63 % readerswithhighschooloruniversity graduate 64 % economically active readers 42 % readers from households with average income over 30 thousand CZK 75 % readers from households with the highest socio-economic groups A, B and C Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2015 1st quarterof2016

TOTAL READERSHIP CIRCULATION 493 000 TOTAL READERSHIP 355 000 READERS PER ISSUE 117 306 AVERAGE PAID CIRCULATIONS woman 56% man 44% Sources: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2015 1st quarterof2016; ABC ČR, October2015 March2016

TOTAL READINGS OF THE LAST ISSUE Values are in thousands. 355 283 168 129 118 71 69 64 63 52 51 Doma DNES Receptář Dům & bydlení Blesk Hobby Dům a zahrada Bydlení Marianne Bydlení Svět koupelen Můj dům Bydlení Stavby Reality Katka Náš útulný byt Note: Magazines with a readership under 50 thousand readers are not part of the chart. Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2015 1st quarterof2016

AVERAGE PAID CIRCULATION PER ISSUE 117 306 77 629 65 946 41 481 19 740 19 160 18 075 9 902 9 658 8 803 8 659 Doma DNES Receptář Dům a bydlení Blesk Hobby Katka Náš útulný byt Tina Bydlíme Marianne Bydlení Můj dům Rodinný dům Dům a zahrada Bydlení Note: Magazines with a paid circulation under 8.5 thousand are not part of the chart. Source: ABC ČR, July December2015

READERS WITH HIGHSCHOOL OR UNIVERSITY GRADUATE Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES 223 university graduate 27% elementary 7% highschool not graduate 30% 123 97 65 53 47 highschool graduate 36% Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Bydlení Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2015 1st quarterof2016

ECONOMICALLY ACTIVE READERS Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES student 5% other 8% 228 pensioner 23% employee 51% 136 89 82 73 55 entrepreneur 13% Doma DNES Receptář Dům & bydlení Blesk Hobby Dům a zahrada Bydlení Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2015 1st quarterof2016

READERS FROM HOUSEHOLDS WITH AVERAGE INCOME OVER 30 THOUS. CZK Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES unknown 22% up to 20 thous. CZK 12% 149 20-30 thous. CZK 24% 91 65 44 40 34 30 thous. CZK and more 42% Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Bydlení Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2015 1st quarterof2016

READERS FROM HOUSEHOLDS WITH THE HIGHEST SOCIO-ECONOMIC GROUPS A, B AND C Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES D 17% E 8% A 27% 266 180 120 73 64 53 C 36% B 12% Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Marianne Bydlení Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2015 1st quarterof2016

PRICELIST FORMATS Bleed W x H in mm Type area W x H in mm Doma DNES Non-standard formats are possible by agreement. Prices are specified exclusive of discounts and VAT. Doma DNES* edition Prague-City and Central Bohemian Doma DNES* regional edition Wed Wed Wed 2/1 panoramic spread 420 x 285 386 x 261 467 300 CZK 176 200 CZK 103 000 CZK 1/1 page 210 x 285 181 x 261 236 000 CZK 89 000 CZK 52 000 CZK 2nd or 3rd cover page 210 x 285 181 x 261 271 500 CZK 102 400 CZK 59 900 CZK 4th cover page 210 x 285 181 x 261 298 300 CZK 112 500 CZK 65 800 CZK 1/2 page -landscape 210 x 140 181 x 128 118 000 CZK 44 500 CZK 26 300 CZK 1/2 page -portrait 102 x 285 88 x 261 118 000 CZK 44 500 CZK 26 300 CZK 1/3 page -landscape (bottom) 210 x 114 181 x 95 78 800 CZK 29 800 CZK 17 500 CZK 1/3 page -portrait 72 x 285 55 x 261 78 800 CZK 29 800 CZK 17 500 CZK 1/4 page -corner - 88 x 128 59 100 CZK 22 500 CZK 13 400 CZK 1/4 page -portrait 60 x 285 42 x 261 59 100 CZK 22 500 CZK 13 400 CZK 1/4 page -landscape (bottom) 210 x 84 181 x 65 59 100 CZK 22 500 CZK 13 400 CZK 1/8 page - 88 x 62 29 600 CZK 8 500 CZK 5 100 CZK Advertisement in a crossword - 43 x 55 15 000 CZK - - *Advertising in DomaDNES magazine is possible in five regional versions in addition to the national edition. Edition 1 -ÚstínadLabem, Liberec,Hradec Králové and Pardubice Regions. Edition2 -SouthBohemian, Plzeň and Karlovy Vary Regions. Edition3 -Moravian-Silesian, Olomouc and Zlín Regions. Edition 4 -South Moravian and Vysočina Regions. Edition 5 - Prague-City and Central Bohemian Region. The magazine in these editions is usually published every other week.

CONTACT FOR MORE INFORMATION Martina Krátká tel.: +420 225063 435 mobil: +420 734 600 446 e-mail: martina.kratka@mafra.cz MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 -Smíchov