READERS OF MAGAZINE DOMA DNES
PROFILE OF THE MAGAZINE Motto: With us you will feel better at home We write about all that makes home feel like a home We write about healthy and attractive environment for living We write for readers of MF DNES We primarily focus on group 2+ We are a magazine that helps
PROFILE OF THE READERS 67 % readersin productiveage20 59 years 59 % readerswithhighschooloruniversity graduate 60 % economically active readers 38 % readers from households with average income over 30 thousand CZK 71 % readers from households with the highest socio-economic groups A, B and C
TOTAL READERSHIP CIRCULATION 479 000 TOTAL READERSHIP 331 000 READERS PER ISSUE 113 691 AVERAGE PAID CIRCULATIONS woman 59% man 41% Sources: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 2nd 3rd quarterof2016; ABC ČR, April September2016
TOTAL READINGS OF THE LAST ISSUE Values are in thousands. 331 314 167 121 111 66 64 59 52 50 48 Doma DNES Receptář Dům a bydlení Dům a zahrada Blesk Hobby Svět koupelen Bydlení Marianne Bydlení Tina Bydlíme Můj dům Magazín Pěkné bydlení Note: Magazines with a readership under 48 thousand readers are not part of the chart.
AVERAGE PAID CIRCULATION PER ISSUE 113 691 78 434 63 781 41 627 17 945 17 877 17 155 9 988 9 486 9 445 9 293 Doma DNES Receptář Dům & bydlení Blesk Hobby Tina Bydlíme Marianne Bydlení Katka Náš útulný byt Můj dům Bydlení Rodinný dům Dům a zahrada Note: Magazineswitha paidcirculationunder9 thousandare not part of thechart. Source: ABC ČR, April September 2016
STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands. 50 74 61 67 38 33 8 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years affinity 0,28 affinity 0,75 affinity 0,79 affinity 1,27 affinity 1,19 affinity 1,32 affinity 1,15
READERS WITH HIGHSCHOOL OR UNIVERSITY GRADUATE Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES university graduate 22% elementary 7% 196 highschool not graduate 33% 132 91 65 40 39 highschool graduate 38% Doma DNES Receptář Dům & bydlení Dům a zahrada Bydlení Blesk Hobby
ECONOMICALLY ACTIVE READERS Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES student 4% other 8% 199 141 pensioner 28% employee 51% 74 72 69 43 entrepreneur 9% Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Svět koupelen
READERS FROM HOUSEHOLDS WITH AVERAGE INCOME OVER 30 THOUS. CZK Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES unknown 27% up to 20 thous. CZK 11% 124 20-30 thous. CZK 24% 82 54 41 28 23 30 thous. CZK and more 38% Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Marianne Bydlení
READERS FROM HOUSEHOLDS WITH THE HIGHEST SOCIO-ECONOMIC GROUPS A, B AND C Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES E 8% A 21% 235 D 21% 195 B 10% 123 82 56 43 C 40% Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Bydlení
PRICELIST FORMATS Bleed W x H in mm Type area W x H in mm Doma DNES Non-standard formats are possible by agreement. Prices are specified exclusive of discounts and VAT. Doma DNES* edition Prague-City and Central Bohemian Doma DNES* regional edition Wed Wed Wed 2/1 panoramic spread 420 x 285 386 x 261 467 300 CZK 176 200 CZK 103 000 CZK 1/1 page 210 x 285 181 x 261 236 000 CZK 89 000 CZK 52 000 CZK 2nd or 3rd cover page 210 x 285 181 x 261 271 500 CZK 102 400 CZK 59 900 CZK 4th cover page 210 x 285 181 x 261 298 300 CZK 112 500 CZK 65 800 CZK 1/2 page -landscape 210 x 140 181 x 128 118 000 CZK 44 500 CZK 26 300 CZK 1/2 page -portrait 102 x 285 88 x 261 118 000 CZK 44 500 CZK 26 300 CZK 1/3 page -landscape (bottom) 210 x 114 181 x 95 78 800 CZK 29 800 CZK 17 500 CZK 1/3 page -portrait 72 x 285 55 x 261 78 800 CZK 29 800 CZK 17 500 CZK 1/4 page -corner - 88 x 128 59 100 CZK 22 500 CZK 13 400 CZK 1/4 page -portrait 60 x 285 42 x 261 59 100 CZK 22 500 CZK 13 400 CZK 1/4 page -landscape (bottom) 210 x 84 181 x 65 59 100 CZK 22 500 CZK 13 400 CZK 1/8 page - 88 x 62 29 600 CZK 8 500 CZK 5 100 CZK Advertisement in a crossword - 43 x 55 15 000 CZK - - *Advertising in DomaDNES magazine is possible in five regional versions in addition to the national edition. Edition 1 -ÚstínadLabem, Liberec,Hradec Králové and Pardubice Regions. Edition2 -SouthBohemian, Plzeň and Karlovy Vary Regions. Edition3 -Moravian-Silesian, Olomouc and Zlín Regions. Edition 4 -South Moravian and Vysočina Regions. Edition 5 - Prague-City and Central Bohemian Region. The magazine in these editions is usually published every other week.
CONTACT FOR MORE INFORMATION Martina Krátká tel.: +420 225063 435 mobil: +420 734 600 446 e-mail: martina.kratka@mafra.cz MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 -Smíchov