Readers of the idnes.cz family servers Internet servers of the media group MAFRA

Readers of the idnes.cz family servers Internet servers of the media group MAFRA

Internet visit rate research NetMonitor A research project providing information about internet visit rate and visitors sociodemographic profile in the Czech Republic. The project has been ordered by the SPIR (the Association for Internet Advertisement), the Mediaresearch, a. s. company in cooperation with the Gemius S. A. company carry out the project. NetMonitor joins two research projects Research of Internet visit rate and Research of visitors sociodemography in the Czech Republic. Data given in this presentation refer to November 2014.

Visit rate and sociodemography of idnes.cz users You can trust us. Visit rate idnes.cz addresses altogether 4 475 379 unique visitors per month. 716 992 577 pages viewed; 2 482 220 unique visitors per week. 83 % unique visitors access idnes.cz from the Czech Republic. Since the beginning of 2002, when the number of unique visitors became an official measure of the Internet visit rate, the number of idnes.cz readers has increased ten times. Sociodemography The Internet visitors sociodemography research is carried out in users connecting to the Internet from the Czech Republic. Thus, the following sociodemographic charts and data concerning servers are based on numbers of unique users connected to the Internet from the Czech Republic.

Sex Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Man Woman idnes.cz CELKEM Alík.cz Auto.iDNES.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 829 34 293 203 305 241 92 346 472 220 546 776 372 276 334 407 291 103 403 386 143 238 978 624 1 863 39 101 55 302 212 116 274 338 166 403 926 310 106 407 451 248 74 191 187 134 125 794 420 Men represent altogether 50 % of idnes.cz unique visitors, and women 50 %. More than 2/3 visitors of the servers Auto.iDNES.cz, Bonusweb.cz, Mobil.iDNES.cz, Sport.iDNES.cz and Technet.cz are men. You can address the highest percentage of women more than 40 % - at the servers Bydleni.iDNES.cz a Reality.iDNES.cz, Cestovani.iDNES,cz, Ekonomika.iDNES.cz a Finance.iDNES.cz, Hobby.cz, HomePage.iDNES.cz, Jizdnirady.iDNES.cz, Kultura.iDNES.cz, OnaDnes.cz, Rajče.net, Revue.iDNES.cz, Rungo.cz, Zpravy.iDNES.cz and Kraje.iDNES.cz. 53 % of the children s server Alík.cz visitors are girls.

Age Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) 11-19 years 20-29 years 30-39 years 40-49 years 50 and more years idnes.cz CELKEM Alík.cz Auto.iDNES.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 356 15 14 27 25 20 5 35 39 24 44 173 39 40 70 79 22 6 27 67 14 17 140 57 106 847 141 102 53 154 206 101 223 495 182 115 206 197 148 50 154 163 47 119 433 276 16 108 57 823 106 17 159 123 49 160 192 84 266 357 175 103 185 206 142 47 147 126 89 395 250 68 697 89 64 128 97 40 137 183 81 197 297 132 16 69 128 174 114 40 130 104 69 323 212 970 10 79 39 21 155 110 60 135 191 97 220 381 154 54 154 201 113 33 135 113 91 69 481 248 Visitors of the age 20 39 years create almost one half of all idnes.cz visitors. At the Auto.iDNES.cz, BonusWeb.cz, Cestovani.iDNES.cz, HomePage.iDNES,cz, Jizdnirady.iDNES.cz, Kultura.iDNES.cz, Mobil.iDNES.cz, OnaDnes.cz, Revue.iDNES.cz, Rungo.cz, Sport.iDNES.cz, Technet.cz, Xman.cz and Kraje.iDNES.cz is this age group embraces more than 50 % of visitors. 20 % of the children s server Alík.cz, 11 % of the Bonusweb.cz visitors and 9 % of the Rajče.net visitors, are of the age 10 19 years.

Education Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Elementary Trained / Secondary without exams Secondary with exams University idnes.cz CELKEM Alík.cz Auto.iDNES.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 513 18 28 32 51 32 21 51 55 38 72 244 60 52 93 113 36 12 43 26 25 212 87 58 35 93 51 48 91 113 58 104 62 12 73 90 39 817 9 338 95 52 93 196 74 73 311 157 1 432 21 169 116 246 187 85 256 357 168 390 685 289 168 295 331 233 87 247 223 114 172 709 441 931 25 139 74 218 183 53 222 285 121 382 435 239 109 260 218 208 65 230 186 65 127 540 359 25 % of all idnes.cz visitors are graduates. Graduates create more that 30 % of the visitors at the following server: Alík.cz Auto.iDNES.cz Bydleni.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Kultura.iDNES.cz OnaDnes.cz Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz

Household net income Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Under CZK 10 thousand CZK 10-20 thousand CZK 20-30 thousand CZK 30 thousand and more Unlisted idnes.cz CELKEM Alík.cz Auto.iDNES.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 476 17 20 47 29 42 27 18 56 57 31 69 230 46 43 80 105 40 13 44 77 27 24 179 74 42 103 63 49 88 117 68 124 750 6 95 108 56 111 166 71 24 79 75 61 52 310 164 49 130 94 147 181 90 223 363 838 17 46 395 154 74 153 205 117 37 137 129 72 86 405 251 1 140 23 189 109 250 206 68 254 354 152 421 491 289 162 298 274 245 77 261 222 81 156 638 419 488 10 43 29 82 63 26 75 101 45 111 224 86 47 100 107 65 26 73 72 36 46 241 136 31 % of idnes.cz visitors belong to the group with their household net income of CZK 30 thousand and more. At the server Auto.iDNES.cz, BonusWeb.cz, Bydleni.iDNES.cz, Cestovani.iDNES.cz, Ekonomika.iDNES.cz a Finance.iDNES.cz, Hobby.cz, HomePage.iDNES.cz, Kultura.iDNES.cz, Mobil.iDNES.cz, OnaDnes.cz, Revue.iDNES.cz, Rungo.cz, Sport.iDNES.cz, Technet.cz, Xman.cz, Zpravy.iDNES.cz and Kraje.iDNES.cz this share grows up to more than 33 %.

Position at work Number of unique visitors from the Czech Republic in thousands (servers being ordered descending alphabetically) Managers Highly qualified workers Ordinary white collars Ordinary blue collars Enterpreneurs idnes.cz CELKEM Alík.cz Auto.iDNES.cz BonusWeb.cz Bydleni.iDNES.cz a Reality.iDNES Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 420 5 55 29 67 55 19 82 114 45 132 163 84 57 79 86 73 25 92 67 38 49 201 131 361 14 63 38 84 74 18 85 114 64 149 186 98 56 103 92 84 32 95 92 23 61 206 144 514 6 59 41 97 74 34 105 141 47 176 248 115 59 124 113 92 94 77 42 67 257 171 642 13 67 41 96 57 46 91 107 62 107 299 91 56 90 155 63 40 69 72 48 42 252 143 256 4 32 16 41 33 11 46 57 29 73 85 39 21 45 62 30 5 12 46 37 25 26 133 75 idnes.cz has 2 192 thousand of economically active visitors. 19 % of idnes.cz economically active visitors belong to the group of managers.

idnes.cz servers Alík.cz Auto.iDNES.cz Automodul.cz BonusWeb.cz Bydleni.iDNES.cz Reality.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz Finance.iDNES.cz Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Revue.iDNES.cz Rungo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz

Alík.cz alik.cz children s internet - 82 ths. of visitors per month, 23 ths. of visitors per week - 2,4 mil. viewed pages per month - 89 % users from the Czech Republic - 47 % boys, 53 % girls - 18 % in the age 10-14, 3 % in the age 15-19, 43 % in the age 10-29 - 34 % graduated, 29 % secondary education with A level, 13 % trained / secondary education without A level - 31 % household net income 30 thousand and more

Auto idnes.cz auto.idnes.cz car catalogue - 450 ths. of visitors per month, 178 ths. of visitors per week - 6,6 mil. viewed pages per month - 88 % users from the Czech Republic - 74 % men, 26 % women - 52 % in the age between 20 and 39-35 % graduated, 43 % secondary education with A level, 15 % trained / secondary education without A level - 48 % household net income 30 thousand and more - 14 % managers, 16 % highly qualified workers, 15 % white collars, 17 % blue collars 8 % enterpreneurs

BonusWeb.cz bonusweb.cz on-line entertainment, daily about computer games, demo versions, samples, reviews, tests, interviews - 292 ths. of visitors per month, 104 ths. of visitors per week - 3,8 mil. viewed pages per month - 88 % users from the Czech Republic - 79 % men, 21 % women - 50 % in the age between 20 and 39-29 % graduated, 45 % secondary education with A level, 14 % trained / secondary education without A level - 42 % household net income 30 thousand and more - 11 % managers, 15 % highly qualified workers, 16 % white collars, 16 % blue collars 6 % enterpreneurs

Bydlení & Reality idnes.cz bydleni.idnes.cz, reality.idnes.cz house and appartment, garden, architecture, constructions, remodelling, interiors, finance, law - 674 ths. of visitors per month, 278 ths. of visitors per week - 43,1 mil. viewed pages per month - 90 % users from the Czech Republic - 50 % men, 50 % women - 52 % in the age between 20 and 39-36 % graduated, 40 % secondary education with A level, 15 % trained / secondary education without A level - 41 % household net income 30 thousand and more - 11 % managers, 14 % highly qualified workers, 16 % white collars, 16 % blue collars 7 % enterpreneurs

Cestování idnes.cz cestovani.idnes.cz news and service for travellers, tests, weather, currency, climate and local habits information - 685 ths. of visitors per month, 306 ths. of visitors per week - 11,5 mil. viewed pages per month - 91 % users from the Czech Republic - 56 % men, 44 % women - 51 % in the age between 20 and 39-36 % graduated, 41 % secondary education with A level, 15 % trained / secondary education without A level - 41 % household net income 30 thousand and more - 13 % managers, 14 % highly qualified workers, 17 % white collars, 15 % blue collars 7 % enterpreneurs

Ekonomika & Finance idnes.cz ekonomika.idnes.cz, finance.idnes.cz finance and business news, family finance, shares, markets, on-line financial consultant service - 920 ths. of visitors per month, 401 ths. of visitors per week - 11,3 mil. viewed pages per month - 88 % users from the Czech Republic - 58 % men, 42 % women - 49 % in the age between 20 and 39-35 % graduated, 44 % secondary education with A level, 14 % trained / secondary education without A level - 44 % household net income 30 thousand and more - 14 % managers, 14 % highly qualified workers, 17 % white collars, 13 % blue collars 7 % enterpreneurs

Hobby.cz hobby.cz house, workroom, garden, pets, mushrooms, herbs - 435 ths. of visitors per month, 141 ths. of visitors per week - 4,2 mil. viewed pages per month - 89 % users from the Czech Republic - 57 % men, 43 % women - 48 % in the age between 20 and 39-31 % graduated, 44 % secondary education with A level, 15 % trained / secondary education without A level - 40 % household net income 30 thousand and more - 12 % managers, 17 % highly qualified workers, 12 % white collars, 16 % blue collars 8 % enterpreneurs

HomePage idnes.cz www.idnes.cz the gate page of the whole idnes.cz portal and a guidepost of all webs of the idnes.cz family - 1063 ths. of visitors per month, 702 ths. of visitors per week - 58,6 mil. viewed pages per month - 89 % users from the Czech Republic - 57 % men, 43 % women - 51 % in the age between 20 and 39-40 % graduated, 41 % secondary education with A level, 11 % trained / secondary education without A level - 44 % household net income 30 thousand and more - 14 % managers, 16 % highly qualified workers, 19 % white collars, 11 % blue collars 8 % enterpreneurs

Jízdní ády idnes.cz jizdnirady.idnes.cz IDOS traffic order - 1759 ths. of visitors per month, 782 ths. of visitors per week - 62,3 mil. viewed pages per month - 97 % users from the Czech Republic - 46 % men, 54 % women - 50 % in the age between 20 and 39-26 % graduated, 40 % secondary education with A level, 20 % trained / secondary education without A level - 29 % household net income 30 thousand and more - 10 % managers, 11 % highly qualified workers, 15 % white collars, 18 % blue collars 5 % enterpreneurs

Kultura idnes.cz kultura.idnes.cz show business, specials on great events, trailers from new albums and films, hit parades and lists, interviews - 761 ths. of visitors per month, 304 ths. of visitors per week - 8,9 mil. viewed pages per month - 90 % users from the Czech Republic - 55 % men, 45 % women - 52 % in the age between 20 and 39-35 % graduated, 42 % secondary education with A level, 14 % trained / secondary education without A level - 42 % household net income 30 thousand and more - 12 % managers, 14 % highly qualified workers, 17 % white collars, 13 % blue collars 6 % enterpreneurs

Mobil idnes.cz mobil.idnes.cz daily news from the telecommunication world, Mobile communication, Internet, IT news - 431 ths. of visitors per month, 164 ths. of visitors per week - 4,5 mil. viewed pages per month - 89 % users from the Czech Republic - 72 % men, 28 % women - 57 % in the age between 20 and 39-29 % graduated, 44 % secondary education with A level, 14 % trained / secondary education without A level - 43 % household net income 30 thousand and more - 15 % managers, 15 % highly qualified workers, 15 % white collars, 15 % blue collars 6 % enterpreneurs

OnaDnes.cz onadnes.cz magazine covering all aspects of a woman - 834 ths. of visitors per month, 342 ths. of visitors per week - 14,1 mil. viewed pages per month - 89 % users from the Czech Republic - 45 % men, 55 % women - 53 % in the age between 20 and 39-35 % graduated, 40 % secondary education with A level, 13 % trained / secondary education without A level - 40 % household net income 30 thousand and more - 11 % managers, 14 % highly qualified workers, 17 % white collars, 12 % blue collars 6 % enterpreneurs

Rajče.net rajce.net space for your photos - 1015 ths. of visitors per month, 360 ths. of visitors per week - 337,7 mil. viewed pages per month - 85 % users from the Czech Republic - 47 % men, 53 % women - 47 % in the age between 20 and 39-25 % graduated, 39 % secondary education with A level, 23 % trained / secondary education without A level - 32 % household net income 30 thousand and more - 10 % managers, 11 % highly qualified workers, 13 % white collars, 18 % blue collars 7 % enterpreneurs

Revue idnes.cz revue.idnes.cz interesting news from the society, culture, fashion shows, culture programs, health, jokes, entertainment, charity - 603 ths. of visitors per month, 262 ths. of visitors per week - 22,2 mil. viewed pages per month - 89 % users from the Czech Republic - 54 % men, 46 % women - 54 % in the age between 20 and 39-39 % graduated, 43 % secondary education with A level, 12 % trained / secondary education without A level - 46 % household net income 30 thousand and more - 14 % managers, 16 % highly qualified workers, 17 % white collars, 12 % blue collars 6 % enterpreneurs

Rungo.cz rungo.cz runners web - 197 ths. of visitors per month, 61 ths. of visitors per week - 1,5 mil. viewed pages per month - 90 % users from the Czech Republic - 58 % men, 42 % women - 55 % in the age between 20 and 39-37 % graduated, 50 % secondary education with A level, 7 % trained / secondary education without A level - 44 % household net income 30 thousand and more - 14 % managers, 18 % highly qualified workers, 23 % white collars, 7 % blue collars 3 % enterpreneurs

Sport idnes.cz sport.idnes.cz latest national and international sport news, on-line broadcasting, opinion polls, results - 664 ths. of visitors per month, 333 ths. of visitors per week - 27 mil. viewed pages per month - 89 % users from the Czech Republic - 68 % men, 32 % women - 51 % in the age between 20 and 39-39 % graduated, 42 % secondary education with A level, 12 % trained / secondary education without A level - 44 % household net income 30 thousand and more - 16 % managers, 16 % highly qualified workers, 16 % white collars, 12 % blue collars 8 % enterpreneurs

Technet.cz technet.cz internet, DTV, consumer electronics, HD, IT, photography, etc. reviews, tutorials, tests, reports from technically interesting places and other reading of the technology around us - 660 ths. of visitors per month, 266 ths. of visitors per week - 9,3 mil. viewed pages per month - 87 % users from the Czech Republic - 67 % men, 33 % women - 50 % in the age between 20 and 39-33 % graduated, 39 % secondary education with A level, 13 % trained / secondary education without A level - 39 % household net income 30 thousand and more - 12 % managers, 16 % highly qualified workers, 13 % white collars, 13 % blue collars 6 % enterpreneurs

TOPkontakt.cz topkontakt.cz company catalogue - 295 ths. of visitors per month, 81 ths. of visitors per week - 1,5 mil. viewed pages per month - 94 % users from the Czech Republic - 52 % men, 48 % women - 38 % in the age between 20 and 39-23 % graduated, 41 % secondary education with A level, 26 % trained / secondary education without A level - 29 % household net income 30 thousand and more - 14 % managers, 8 % highly qualified workers, 15 % white collars, 17 % blue collars 9 % enterpreneurs

Xman.cz xman.cz server for men who are not affraid of any action - 405 ths. of visitors per month, 144 ths. of visitors per week - 6 mil. viewed pages per month - 90 % users from the Czech Republic - 66 % men, 34 % women - 57 % in the age between 20 and 39-35 % graduated, 47 % secondary education with A level, 11 % trained / secondary education without A level - 43 % household net income 30 thousand and more - 13 % managers, 17 % highly qualified workers, 18 % white collars, 12 % blue collars 7 % enterpreneurs

Zprávy idnes.cz zpravy.idnes.cz latest national and international news - 1997 ths. of visitors per month, 1005 ths. of visitors per week - 80,4 mil. viewed pages per month - 89 % users from the Czech Republic - 55 % men, 45 % women - 47 % in the age between 20 and 39-30 % graduated, 40 % secondary education with A level, 18 % trained / secondary education without A level - 36 % household net income 30 thousand and more - 11 % managers, 12 % highly qualified workers, 15 % white collars, 14 % blue collars 8 % enterpreneurs

Kraje idnes.cz kraje.idnes.cz regional news - 1149 ths. of visitors per month, 537 ths. of visitors per week - 23,3 mil. viewed pages per month - 91 % users from the Czech Republic - 60 % men, 40 % women - 53 % in the age between 20 and 39-34 % graduated, 42 % secondary education with A level, 15 % trained / secondary education without A level - 40 % household net income 30 thousand and more - 13 % managers, 14 % highly qualified workers, 16 % white collars, 14 % blue collars 7 % enterpreneurs

Contact Commercial department idnes.cz Phone: +420 22506 3341 Fax: +420 22506 3355 E-mail: reklama@idnes.cz Info: http://info.idnes.cz MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 - Smíchov