READERS OF MAGAZINE DOMA DNES
PROFILE OF THE MAGAZINE Motto: With us you will feel better at home We write about all that makes home feel like a home We write about healthy and attractive environment for living We write for readers of MF DNES We primarily focus on group 2+ We are a magazine that helps
PROFILE OF THE READERS 72 % readersin productiveage20 59 years 67 % readerswithhighschooloruniversity graduate 65 % economically active readers 38 % readers from households with average income over 30 thousand CZK 74 % readers from households with the highest socio-economic groups A, B and C
TOTAL READERSHIP CIRCULATION 557 000 READERS IN THE LONG PERIOD 397 000 READERS PER ISSUE 143 000 AVERAGE PAID CIRCULATIONS woman 58% man 42% Sources: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 3rd 4th quarterof2014; ABC ČR, July December2014
TOTAL READINGS OF THE LAST ISSUE Values are in thousands. 397 275 209 105 105 100 76 65 61 56 54 52 Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Chatař & chalupář Bydlení Marianne Bydlení Flóra Můj dům Tina Bydlíme Katka Náš útulný byt Note: Magazines with a readership under 50 thousand readers are not part of the chart.
AVERAGE PAID CIRCULATION PER ISSUE 142 844 73 081 74 305 37 461 27 403 22 877 21 763 20 800 16 783 Doma DNES Dům & bydlení Receptář Blesk Hobby Chatař & chalupář Katka Náš útulný byt Tina Bydlíme Marianne Bydlení Flóra Note: Magazineswitha paidcirculationunder10 thousandare not part of thechart. Source: ABC ČR, July December2014
STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands. 65 80 90 71 50 32 9 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years affinity 0,24 affinity 0,82 affinity 0,81 affinity 1,22 affinity 1,46 affinity 1,19 affinity 0,99
READERS WITH HIGHSCHOOL OR UNIVERSITY GRADUATE Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES university graduate 28% elementary 10% 267 highschool not graduate 23% 131 109 72 57 53 highschool graduate 39% Doma DNES Receptář Dům & bydlení Dům a zahrada Chatař & chalupář Marianne Bydlení
ECONOMICALLY ACTIVE READERS Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES student 6% other 7% 257 pensioner 22% employee 53% 131 107 70 64 63 entrepreneur 12% Doma DNES Receptář Dům & bydlení Dům a zahrada Chatař & chalupář Blesk Hobby
READERS FROM HOUSEHOLDS WITH AVERAGE INCOME OVER 30 THOUS. CZK Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES 150 unknown 29% up to 20 thous. CZK 11% 20-30 thous. CZK 22% 76 68 40 39 29 30 thous. CZK and more 38% Doma DNES Dům & bydlení Receptář Chatař & chalupář Dům a zahrada Blesk Hobby
READERS FROM HOUSEHOLDS WITH THE HIGHEST SOCIO-ECONOMIC GROUPS A, B AND C Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES D 16% E 9% A 27% 295 158 148 B 13% 74 71 48 C 35% Doma DNES Receptář Dům & bydlení Chatař & chalupář Dům a zahrada Blesk Hobby
PRICELIST FORMATS Bleed W x H in mm Type area W x H in mm Doma DNES Non-standard formats are possible by agreement. Prices are specified exclusive of discounts and VAT. Doma DNES* edition Prague-City and Central Bohemian Doma DNES* regional edition Wed Wed Wed 2/1 panoramic spread 420 x 285 386 x 261 467 300 CZK 176 200 CZK 103 000 CZK 1/1 page 210 x 285 181 x 261 236 000 CZK 89 000 CZK 52 000 CZK 2nd or 3rd cover page 210 x 285 181 x 261 271 500 CZK 102 400 CZK 59 900 CZK 4th cover page 210 x 285 181 x 261 298 300 CZK 112 500 CZK 65 800 CZK 1/2 page -landscape 210 x 140 181 x 128 118 000 CZK 44 500 CZK 26 300 CZK 1/2 page -portrait 102 x 285 88 x 261 118 000 CZK 44 500 CZK 26 300 CZK 1/3 page -landscape (bottom) 210 x 114 181 x 95 78 800 CZK 29 800 CZK 17 500 CZK 1/3 page -portrait 72 x 285 55 x 261 78 800 CZK 29 800 CZK 17 500 CZK 1/4 page -corner - 88 x 128 59 100 CZK 22 500 CZK 13 400 CZK 1/4 page -portrait 60 x 285 42 x 261 59 100 CZK 22 500 CZK 13 400 CZK 1/4 page -landscape (bottom) 210 x 84 181 x 65 59 100 CZK 22 500 CZK 13 400 CZK 1/8 page - 88 x 62 29 600 CZK 8 500 CZK 5 100 CZK Advertisement in a crossword - 43 x 55 15 000 CZK - - *Advertising in DomaDNES magazine is possible in five regional versions in addition to the national edition. Edition 1 -ÚstínadLabem, Liberec,Hradec Králové and Pardubice Regions. Edition2 -SouthBohemian, Plzeň and Karlovy Vary Regions. Edition3 -Moravian-Silesian, Olomouc and Zlín Regions. Edition 4 -South Moravian and Vysočina Regions. Edition 5 - Prague-City and Central Bohemian Region. The magazine in these editions is usually published every other week.
CONTACT FOR MORE INFORMATION Martina Krátká tel.: +420 225063 435 mobil: +420 734 600 446 e-mail: martina.kratka@mafra.cz MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 -Smíchov