REPORT FINAL. 7 th TRADE FAIR FOR TOYS AND GAMES. 7 th TRADE FAIR FOR CHILDREN S AND BABY PRODUCTS

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1 7 th TRADE FAIR FOR TOYS AND GAMES 7 th TRADE FAIR FOR CHILDREN S AND BABY PRODUCTS 5 th TRADE FAIR FOR VIDEO GAMES AND INTERACTIVE ENTERTAINMENT FINAL REPORT October 2016

2 INTRODUCTORY WORD Dear Exhibitors and Business Partners, I would like to use this way to express my thanks once more again to all of you who took part in the autumn trade fairs for children FOR TOYS, FOR BABIES and in the video games trade fair FOR GAMES Thanks to you the autumn trade fairs achieved a large number of visitors and a very pleasant atmosphere, and they confirmed again that they belong among the largest autumn events in their sector. The FOR TOYS and FOR BABIES Trade Fairs again attracted a number of new exhibitors. The set of the autumn trade fairs for children thus occupied all exhibition halls and the outdoor area of the Exhibition Centre. The FOR GAMES Trade Fair brought an offer of innovations of game hardware, software and a rich accompanying programme. Within the framework of the FOR TOYS Trade Fair the visitors could see a number of entertainment stage performances. Some exhibitors changed their expositions into game areas and small visitors thus could try toys and construction sets directly on site. The FOR BABIES Trade Fair has welcomed a number of new exhibitors who presented their products intended for children. The visitors could choose again from a wide offer of baby buggy carriages and car seats. The exhibitors offered new collections of children s clothing for autumn and winter seasons. The offer of children s furniture was not missing either. At the end I would like to thank you once more for your confidence and cooperation. I will be very glad to meet you during preparation of the 8 th edition of the FOR TOYS, FOR BABIES Trade Fairs and of the 6 th edition of the FOR GAMES Trade Fair which are to be held on October Hana Kovářová, Trade Fair Manager STATISTICS OF THE FOR TOYS, FOR BABIES, FOR GAMES TRADE FAIRS Czech Ford is a proud titular partner of ABF a.s., and as such it has a possibility of presenting its cars at all large events on the PVA EXPO PRAGUE premises. We are very glad to use this privilege, because we have already verified that both visitors and exhibitors are interested very much in our models at individual trade fairs. For this reason we try to present, to both of these groups, especially our latest news suitable for business purposes, as well as private and family uses. They are moreover always full of modern technologies and even there it is possible to see certain harmony with the agenda of the exhibitions held at the PVA EXPO PRAGUE Exhibition Centre. For this reason we consider partnership with ABF as an ideal symbiosis in which we would like to continue, of course. Libor Beneš, Marketing Manager, FORD MOTOR COMPANY, s.r.o. Term of the event: 6 9 October 2016 Place of the event: PVA EXPO PRAGUE Organiser: ABF, a.s. Number of exhibitors: 209 Exhibition area: m 2 Number of participating countries: 3 (Czech Republic, Slovakia, Lithuania) Total number of visitors: (FOR TOYS, FOR BABIES, FOR GAMES, Model Hobby)

3 COMPETITION FOR THE BEST EXHIBIT GRAND PRIX 2016 The competitions GRAND PRIX and TOP EXPO FOR TOYS, FOR BABIES and FOR GAMES are already traditionally a part of the autumn trade fairs. These awards are granted by the Expert Jury, the ceremonial handover took place at the Gala Evening Party of exhibitors. At the same time the Right Toy award sponsored by the Association for Toy and Play was ceremonially announced. GRAND PRIX FOR TOYS 2016 AWARD 1 st PLACE ALBI Česká republika a.s. Mechanical laboratory For the great possibility of combinations and technical sophistication developing creativity as well as mechanical skills. Honourable Mentions GRAND PRIX FOR TOYS 2016 Stanislav Drašnar Czech Monuments 1 and 2 Construction kit with a wide possibility of construction of particular monuments according to one s own fantasy. Noe s.r.o. Two-side toy Chicken-Hen Perfectly worked system of a variable hand puppet, which is followed up by other similar combined toys. GRAND PRIX FOR BABIES 2016 AWARD Ivo Špuk BABYNOVA Baby buggy carriage Venicci 3V A wide range of variations and accessories at the basic price. Special system of suspension and anti-vibration protection. Excellent price-to-performance ratio. Honourable Mentions GRAND PRIX FOR BABIES 2016 Mgr. Art. Lada Tomečková Bondtriko NanoAg Universal pregnancy and nursing tunic of an original style made of special NanoAg material. Baby Centrum s.r.o. Maceshka Two-side baby blanket for both summer and winter uses. Very affordable price. Competition for the best arranged exposition TOP EXPO The TOP EXPO FOR TOYS award was granted to ARTSPECT a.s., while Mapa Spontex CE s.r.o. won the TOP EXPO FOR BABIES award.

4 ACCOMPANYING PROGRAMME CZECH SOKOL COMMUNITY The zone of movement and sports activities was available to children climbing wall, air track and movement activities for the smallest children. Dancing and sports performances at the level of champions of the Czech Republic in junior categories took place on the main stage in the entrance hall. CHILD S FACE OF THE TRADE FAIR Helenka Toušková became the child s face of the trade fair for BRILIANTINA Brili Face is a competition of natural girl s beauty for girls from 8 to 11 years of age. The final round was organised with participation of YouTuber Falenka, who announced winners of this competition. The announcement of the competition results was followed by a signing session. PROMAMINKY.CZ Topic workshops for the entire term of the trade fair with experts in development and health of a child. STREET TO CHILDREN An overview of street sports and activities. POLICE OF THE CAPITAL CITY OF PRAGUE A children s traffic playground was prepared for children, and also the smallest children could try skilful driving and obtain their first driving licence on site. BEST FOR KIDS Races of quadricycles HOCUS AND LOTUS Untraditional teaching of foreign languages for the smallest pupils ČIPERKOVÉ - BRIGHT SPARKS Children sing to children and not only to them. At their performances all over the country they teach small viewers - nursery rhymes and dancing.

5 ACCOMPANYING PROGRAMME RE-PLAY FAN DAY 6.0 already traditionally at the FOR GAMES Trade Fair. The signing session of moderators of the television magazine RE-PLAY of Alžběta Trojanová or Sterak and others was not missing either. The competitions took place directly on the stage this year, and who found enough courage could try Playstation VR and many other activities on the stage. Another edition of qualification for Virtual GP was held simultaneously. LINX Game room was prepared for the fans of Mafia game where those interested could try the new Mafia III game and other games. PLAYZONE A special playing zone full of hot news from the field of virtual reality - HTC Vive, PlayStation VR or Samsung VR. Visitors could try also other forms of playing technologies as well as the latest innovations for the autumn and Christmas markets. TOPGAMING The second edition of the TIGER MASTERS final round, a tournament in programming, accompanied by signing sessions and various competitions, took place within the framework of the FOR GAMES event. JRC There was prepared a unique zone with a possibility of trying PlayStation VR. There were also PS4, XONE consoles on which it was possible to enjoy the greatest current playing hits (NHL, FIFA, FORZA etc.). FUN ARENA It prepared a large playing zone for all visitors to FOR GAMES, regardless of their age. On the area of 1000 m 2 it was possible to see a football field with a possibility of playing in special inflating bubbles. In the field with dimensions of 28 x 12 m those interested could try an innovation in the world of adrenaline entertainment known as Extreme Archery. Airsoft and paintball were not missing either.

6 OFICIÁLNÍ VOZY TOYS_spol_A3_pristi.indd :52 MARKETING CAMPAIGN The FOR TOYS, FOR BABIES and FOR GAMES Trade Fairs were presented in specialised media for all the year. Two months before the event the promotional activities were further intensified with advertising, news and articles in the daily press, radio stations, on the Internet and by way of outdoor advertising. FOR TOYS, FOR BABIES, FOR GAMES media mix VELETRH VIDEOHER A INTERAKTIVNÍ ZÁBAVY DOPROVODNÝ PROGRAM ZDE Dailies: Metro Specialised magazines: Maminka, Betynka, Mateřídouška, Sluníčko, Méďa Pusík, Brumík, Uniform, Zlaté stránky, Těhule, Svět hraček Internet: FACEBOOK paid campaign, dedicated profile - 5, 530 fans, ppc campaign discount vouchers for purchase of goods 7. VELETRH HRAČEK A HER 7. VELETRH POTŘEB PRO DĚTI A KOJENCE 5. VELETRH VIDEOHER A INTERAKTIVNÍ ZÁBAVY již příští týden! Outdoor: Billboards on the main road arteries in Prague and its surroundings, posters on the public city transport stops, QS foils on trams. Indoor: Posters in the waiting rooms of specialised clinics, posters at schools and nursery schools. Radio stations: Radio House (Rádio City, F1 Praha, Fajn, Blaník Praha) 7. VELETRH POTŘEB PRO DĚTI A KOJENCE VELETRH HRAČEK A HER VELETRŽNÍ SLEVY AŽ 50 % ZDE

7 EXHIBITORS 2016 A-SWIT s.r.o. ags 92, s.r.o. AGS Trade s.r.o. Albi Česká republika a.s. Allegro Group CZ, s.r.o. Angela Čermáková ANGLIČTINA pro DĚTI s.r.o. Anna Třísková ANTAREF s.r.o. Argam Tadevosyan Artspect, a.s. AZA Import s.r.o. BABY CENTRUM s.r.o. Baby Direkt s.r.o. Baby Group s.r.o. Baby Partner - S & M Group s.r.o. BabyElement s.r.o. Bamboolik s.r.o. Bc. Andrea Löflerová Bc. Ondřej Báča BETEXA ZS s.r.o. BILLA, spol. s r.o. Biokamín EU, s.r.o. Bláha & Hudek s.r.o. Blitz & Flitz s.r.o. BONA CR, spol. s r.o. Boosters s.r.o. BRUCK AM, spol. s r.o. Bubble Factory s.r.o. BubbleStar CZ s.r.o. BW TRADE, s.r.o. CENTROPEN, a.s. CENTRUM UČEBNIC CZ s.r.o. CN Invest a.s. Česká obec sokolská Česká pojišťovna, a.s. ČESKÝ ROZHLAS Dagmar Frulová Dallmayr Vending & Office, k.s. Daniela Caltová David Stanke David Vávra De Sas group s.r.o. DELSO INTERIÉRY, s.r.o. DIDALO Group s.r.o. Didamag s.r.o. DITA výrobní družstvo invalidů DITIPO, a.s. Domanský s.r.o. EDA cz, z.ú. EGMONT ČR, s.r.o. ESITO CZ s.r.o. ESPRIT BOHEMIA s.r.o. EUROMEDIA GROUP k.s. Eva Chrenková Eva Moravcová, DiS. FARMERS - Eva Němcová FiBeKr s.r.o. FinAZ s.r.o. Fine Promo s.r.o. First Bike s.r.o. FONTANA WATERCOOLERS s.r.o. FOR BABY, spol. s r.o. FORD MOTOR COMPANY, s. r. o. Funtastic s.r.o. Gamlery Brands s.r.o. GIC s.r.o. GMF AQUAPARK PRAGUE a.s. H.S.H Sport s.r.o. Happy Babies s.r.o. Happygo Factory s.r.o. Havlíkova přírodní apotéka s.r.o. HERO CZECH s.r.o. HLAVNÍ MĚSTO PRAHA HM Studio a.s. HRACKY&MODELY BOBR s.r.o. HTK GROUP s.r.o. HyperMedia, a.s. CHARITA STRÁŽNICE Idea Gentlemen s.r.o. IMEDIUM s.r.o. IN publishing group s.r.o. INEXAD s.r.o. Ing. Kristina Nowakowska Ing. Lubomír Fiedler Ing. Miloslav Kaválek Institut pro testování a certifikaci, a.s. INTREA - PIKO spol. s r.o. INVESTING CONTROL s.r.o. Irena Miškovská IVO ŠPUK Jan Maršík Dvaadvacítka Jan Orna Jana Hozová Jana Šandorová - SANDO Jaroslav Chaloupka Jaroslava Plachá Jitka Rubešová Josef Schmied JRC Czech a.s. Karel Kramer - ICECUBEBAR.CZ Kateřina Kohutová Kid s Hero s.r.o. KOSÁČCI - hračky, které letííí, s.r.o. Koukola Zdeněk - ZDEKO KOVAP Náchod, s.r.o. KUDLARAINVEST spol. s r.o. LeMi CZ s.r.o. LI-PO a.s. LIBFIN spol. s r.o. Libor Zavřel Libuše Čehylová Libuše Seberová Little&Cool s.r.o. Lowlands International s.r.o. Lubomír Cholt LUCIANETA s.r.o. MALVEL s.r.o. MAMAJA group s.r.o. Mapa Spontex CE s.r.o. MARK DISTRI, spol. s r.o. Markéta Laube, MBA Markéta Petráčková Marta Plecitá Martin Trik - Bonaparte Martina Drápalíková Martina Tregler maxi BABY & MUM s.r.o. MAXLAND GROUP s.r.o. MAZARI s.r.o. MEDIA MARKETING SERVICES a.s. MEDIATEL, spol. s r.o. Melitrade a.s. Městská část Praha 18 Mgr. Art. Lada Tomečková Mgr. Lenka Procházková, výtvarnice Mgr. Lucie Beranová Mgr. Věra Rottová Michaela Kinder Michal Coubal Michal Zavřel Milan Křenek MimiConcept, s.r.o. MINDOK s.r.o. MIŠÁKOV s.r.o. MODRÝ SLON s. r. o. MUDr. Martin Skála Nakladatelství CREW s.r.o. Nakladatelství JUNIOR s.r.o. NAKLADATELSTVÍ SUN s.r.o. NAOS CZECH REPUBLIC s.r.o. Nepromokneme.cz Net Press Media Noe s.r.o. NUDE Juice and Smoothie co., s.r.o. OBHAJOBA PASTELKY Olga Kolářová OLYMPTOY s.r.o. OSMOST s.r.o. PALDUSON PRODUCTION s.r.o. PATRON Bohemia a.s. Petit Lulu s.r.o. Petr Faukner - Depemo Pharmind Corporation s.r.o. PLAYzone s.r.o. PLETEX s.r.o. POKORNÝ KAREL Pozitivum, s.r.o. Pražská vydavatelská společnost, s.r.o. ProMaminky.cz s.r.o. PUBLICITA MONDO s.r.o. Purco s.r.o. Pygmalino, s.r.o. Quido Bergmann s.r.o. R & B Mědílek s.r.o. Radioservis, a.s. RAMR Group s.r.o. RAUL, s.r.o. RDX - Ing. Jaroslava Mudráková René Hejna Rexport, s.r.o. RICO.CZ s.r.o. RM Food, s.r.o. RŮŽOVÝ PANTER, s.r.o. Říha Vladimír - EVK SAM BABY s.r.o. Schweizer International s.r.o. Směr v.d. Stanislav Drašnar Svaz českých a moravských výrobních družstev Svět DVD - David Mokrý SVOJTKA & Co. s.r.o. T-WOOD s.r.o. TEREZIA COMPANY s.r.o. TRIM HRAČKY s.r.o. TVAR výrobní družstvo Pardubice Uniform Praha, spol. s r.o. unuodesign s.r.o. Valerie Toys s.r.o. VAMARI s.r.o. Velenet Praha s.r.o. Victoria Grace - Blanka Grossová Vít Černý Vojtěch Novák WEST MEDIA, s.r.o. Wooly World LTD WoSo trade s.r.o. YOGOTERIE s.r.o. Zdeněk Dolejš Zlatko Galijaš ZODIAX a.s. ZR Games, s.r.o.

8 Head of Department of Foreign Trade Mgr. Jana Kočišková Tel.: Foreign Trade Manager Junusmetova Ilona Tel.: WE INVITE YOU TO 8 th TRADE FAIR FOR TOYS AND GAMES 8 th TRADE FAIR FOR CHILDREN S AND BABY PRODUCTS 6 th TRADE FAIR FOR VIDEO GAMES AND INTERACTIVE ENTERTAINMENT October 2017 ABF, a.s. Trade Fair Organiser Beranových 667, , Prague, Czech Republic