MEDIA RESEARCH RATINGS

Transkript

1 READERS OF MF DNES

2 MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of years are represented by respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings

3 NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Ultra Kombi Blesk Top Kombi MF DNES Deník (Net) Metro Právo Sport Aha! Lidové Hospodářské 76 E15

4 NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Blesk mag. TV TV mag. Mag. DNES+TV + Ona + Víkend + Doma + Pátek LN Mag. DNES + TV Ona DNES Mag. Právo + TV Víkend DNES Doma DNES Aha! TV Sport mag. TV pohoda Pátek LN Moje rodina - Fajn život Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Dům & bydlení Styl pro ženy In mag. Víkend

5 CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic) Ultra Kombi Top Kombi MF DNES Lidové Metro 5plus2 Magazín DNES + TV Ona DNES Test DNES Rodina DNES Doma DNES Víkend DNES Pátek LN Source: ABC ČR, July December2014

6 STRUCTURE OF READERS ACCORDING TO AGE years years years years years years years (affinity 0,23) (affinity 0,82) (affinity 0,97) (affinity 1,2) (affinity 1,42) (affinity 1,15) (affinity 0,75)

7 STRUCTURE OF READERS ACCORDING TO EDUCATION elementary highschool not graduate highschool graduate university graduate (affinity 0,33) (affinity 0,71) (affinity 1,26) (affinity 2,13)

8 STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME up to 20 thous. CZK thous. CZK 30 thous. CZK and more unknown (affinity 0,69) (affinity 0,89) (affinity 1,3) (affinity 0,95)

9 STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) A B C D E (affinity 2,02) (affinity 1,51) (affinity 0,99) (affinity 0,66) (affinity 0,49)

10 READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Ultra Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Právo Lidové Hospodářské Sport Aha! E15

11 READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 40 THOUS. CZK Ultra Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Sport Právo Hospodářské Lidové Aha! E15

12 READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Ultra Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Právo Lidové Hospodářské Sport Aha! E15

13 READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Ultra Kombi Top Kombi MF DNES Lidové Metro National dailies Tabloid dailies Regional dailies Population

14 READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers Ultra Kombi Blesk Top Kombi MF DNES Deník (Net) Metro Právo Sport Aha! LN HN E15 (60 % active) (53 % active) (65 % active) (69 % active) (52 % active) (69 % active) (50 % active) (76 % active) (58 % active) (56 % active) (81 % active) (85 % active)

15 READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Ultra Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Hospodářské Sport Právo Aha! Lidové E15

16 READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Ultra Kombi Top Kombi MF DNES Blesk Deník (Net) Hospodářské Metro Lidové Sport Právo E15 Aha!

17 READERS OF DAILIES ENTREPRENEURS Ultra Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Sport Hospodářské Lidové Právo Aha! E15

18 CONTACT FOR MORE INFORMATION - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts