... World Heart Day Czech republic ... Quent s.r.o., Benešovská 24, Praha 10, Tel./Fax: ,

Transkript

1 World Heart Day 2009 Czech republic

2 STEP FOR HEALTHY HEART PROJECT

3 The Czech Society of Cardiology playing the umbrella role in order to emphasize credibility and independence of the event both for participants and media Flora Advisory Centre s services in 10 cities (840 visitors) prior WHD event Cholesterol screening Blood pressure screening Body fat screening Score risk chart Individual nutrition consultancy Distribution of educational leaflets Covered topics CVD risk factors recommendations Cholesterol, blood pressure and weight (body fat) Risk of CVD (connected with menopause if relevant for visitor) Healthy life style - healthy diet, exercises, stress Steps for healthy heart/how to live healthier and take care about your heart How to be fit for a long time Connected with first step snap as a present printed out for the participants (photo of the first step towards healthier life style) Timing: September 2009

4

5

6

7 Media partnership of regional radio stations Media activities Regional press release A Step for Healthy Heart invitation to activity in the cities Sent OUT during September 09, 1 week before visit 10 mutations Topic: A Step for Healthy Heart and WHD celebrations in Ladronka info Media: dailies, TV, radios and web portals in region Regional press release How citizens from XX (city) made the first step to the healthier life style Sent OUT during October mutations Topic: Evaluation of project A Step for Healthy Heart in region/city

8

9 WORLD HEART DAY EVENT

10 The Czech Society of Cardiology playing the umbrella role in order to emphasize credibility and independence of the event both for participants and media As a part of WHD celebrations in Ladronka, Prague Flora Advisory Centre s services of healthy life style No Name and eské srdce band - concert Photo Exhibition of the nicest first steps to healthier life style Photo contest s results announcement Program for children In-line rent Free Flora refreshment to FAC participants Flora Advisory Centre s services Cholesterol screening Blood pressure screening Body fat screening Score risk chart Individual nutrition consultancy Exercise test (bicycle, rowing-simulator) Distribution of educational leaflets

11

12

13

14 Media activities Media partnership Ceský rozhlas Region Press conference A Step for Healthy Heart (September 23, 2009; Prague) Content & Speakers Vice president of The Czech Society of Cardiology CVD risk factors comparison between the adults and the children Nutrition specialist 10 steps for healthy life style Organizer of project A Step for Healthy Heart - info about project in region, WHD celebrations, photo contest and photo exhibition Targeted article placement/special media projects (media both national and regional) Dailies (e.g. Aha!, MF Dnes; regional dailies) Women magazines (e.g. Diagnóza pro zdraví, Moje zdraví, Tina, Revue 50+) Monthlies focused on culture (e.g. P ehled kulturních po ad v Praze) Prague municipal halls magazines & web sites (e.g. Šestka) Internet (e.g. Blesk.cz, Ceskenoviny.cz, Idnes.cz, Zena-in.cz) TV (e.g. Milenium, Sama doma) Radio (e.g. Praha 2 Rodinný léka, St edo eský region Ordinace)

15

16