READERS OF MAGAZINE DOMA DNES
PROFILE OF THE MAGAZINE Motto: With us you will feel better at home We write about all that makes home feel like a home We write about healthy and attractive environment for living We write for readers of MF DNES We primarily focus on group 2+ We are a magazine that helps
PROFILE OF THE READERS 67 % readersin productiveage20 59 years 64 % readerswithhighschooloruniversity graduate 61 % economically active readers 37 % readers from households with average income over 30 thousand CZK 74 % readers from households with the highest socio-economic groups A, B and C Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 2nd 3rd quarter of 2015
TOTAL READERSHIP CIRCULATION 531 000 READERS IN THE LONG PERIOD 368 000 READERS PER ISSUE 130 074 AVERAGE PAID CIRCULATIONS woman 57% man 43% Sources: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 2nd 3rd quarterof2015; ABC ČR, April September2015
TOTAL READINGS OF THE LAST ISSUE Values are in thousands. 368 276 183 114 106 93 71 67 51 50 Doma DNES Receptář Dům a bydlení Dům a zahrada Blesk Hobby Chatař & chalupář Marianne Bydlení Bydlení Katka Náš útulný byt Flóra Note: Magazines with a readership under 50 thousand readers are not part of the chart. Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 2nd 3rd quarter of 2015
AVERAGE PAID CIRCULATION PER ISSUE 130 074 74 416 69 612 38 559 27 061 21 219 19 440 18 561 16 506 Doma DNES Receptář Dům a bydlení Blesk Hobby Chatař & chalupář Katka Náš útulný byt Marianne Bydlení Tina Bydlíme Flóra Note: Magazineswitha paidcirculationunder10 thousandare not part of thechart. Source: ABC ČR, April September 2015
READERS WITH HIGHSCHOOL OR UNIVERSITY GRADUATE Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES university graduate 27% elementary 6% 237 highschool not graduate 30% 125 92 72 63 51 highschool graduate 37% Doma DNES Receptář Dům & bydlení Dům a zahrada Chatař & chalupář Marianne Bydlení Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 2nd 3rd quarter of 2015
ECONOMICALLY ACTIVE READERS Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES student 5% other 10% 223 pensioner 24% employee 48% 124 90 70 64 57 entrepreneur 13% Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Chatař & chalupář Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 2nd 3rd quarter of 2015
READERS FROM HOUSEHOLDS WITH AVERAGE INCOME OVER 30 THOUS. CZK Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES unknown 17% up to 20 thous. CZK 30% 136 63 62 36 32 30 30 thous. CZK and more 39% 20-30 thous. CZK 14% Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Chatař & chalupář Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 2nd 3rd quarter of 2015
READERS FROM HOUSEHOLDS WITH THE HIGHEST SOCIO-ECONOMIC GROUPS A, B AND C Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES 271 D 16% E 11% A 26% 169 137 B 12% 67 67 60 C 35% Doma DNES Receptář Dům & bydlení Dům a zahrada Chatař & chalupář Blesk Hobby Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 2nd 3rd quarter of 2015
PRICELIST FORMATS Bleed W x H in mm Type area W x H in mm Doma DNES Non-standard formats are possible by agreement. Prices are specified exclusive of discounts and VAT. Doma DNES* edition Prague-City and Central Bohemian Doma DNES* regional edition Wed Wed Wed 2/1 panoramic spread 420 x 285 386 x 261 467 300 CZK 176 200 CZK 103 000 CZK 1/1 page 210 x 285 181 x 261 236 000 CZK 89 000 CZK 52 000 CZK 2nd or 3rd cover page 210 x 285 181 x 261 271 500 CZK 102 400 CZK 59 900 CZK 4th cover page 210 x 285 181 x 261 298 300 CZK 112 500 CZK 65 800 CZK 1/2 page -landscape 210 x 140 181 x 128 118 000 CZK 44 500 CZK 26 300 CZK 1/2 page -portrait 102 x 285 88 x 261 118 000 CZK 44 500 CZK 26 300 CZK 1/3 page -landscape (bottom) 210 x 114 181 x 95 78 800 CZK 29 800 CZK 17 500 CZK 1/3 page -portrait 72 x 285 55 x 261 78 800 CZK 29 800 CZK 17 500 CZK 1/4 page -corner - 88 x 128 59 100 CZK 22 500 CZK 13 400 CZK 1/4 page -portrait 60 x 285 42 x 261 59 100 CZK 22 500 CZK 13 400 CZK 1/4 page -landscape (bottom) 210 x 84 181 x 65 59 100 CZK 22 500 CZK 13 400 CZK 1/8 page - 88 x 62 29 600 CZK 8 500 CZK 5 100 CZK Advertisement in a crossword - 43 x 55 15 000 CZK - - *Advertising in DomaDNES magazine is possible in five regional versions in addition to the national edition. Edition 1 -ÚstínadLabem, Liberec,Hradec Králové and Pardubice Regions. Edition2 -SouthBohemian, Plzeň and Karlovy Vary Regions. Edition3 -Moravian-Silesian, Olomouc and Zlín Regions. Edition 4 -South Moravian and Vysočina Regions. Edition 5 - Prague-City and Central Bohemian Region. The magazine in these editions is usually published every other week.
CONTACT FOR MORE INFORMATION Martina Krátká tel.: +420 225063 435 mobil: +420 734 600 446 e-mail: martina.kratka@mafra.cz MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 -Smíchov