READERS OF MAGAZINE DOMA DNES

READERS OF MAGAZINE DOMA DNES

PROFILE OF THE MAGAZINE Motto: With us you will feel better at home We write about all that makes home feel like a home We write about healthy and attractive environment for living We write for readers of MF DNES We primarily focus on group 2+ We are a magazine that helps

PROFILE OF THE READERS 66 % readersin productiveage20 59 years 63 % readerswithhighschooloruniversity graduate 60 % economically active readers 40 % readers from households with average income over 30 thousand CZK 76 % readers from households with the highest socio-economic groups A, B and C Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 3rd 4th quarter of 2015

TOTAL READERSHIP CIRCULATION 523 000 TOTAL READERSHIP 369 000 READERS PER ISSUE 126 653 AVERAGE PAID CIRCULATIONS woman 58% man 42% Sources: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 3rd 4th quarterof2015; ABC ČR, July December2015

TOTAL READINGS OF THE LAST ISSUE Values are in thousands. 369 241 166 120 112 84 75 64 56 52 51 Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Chatař & chalupář Bydlení Marianne Bydlení Svět koupelen Katka Náš útulný byt Můj dům Note: Magazines with a readership under 50 thousand readers are not part of the chart. Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 3rd 4th quarter of 2015

AVERAGE PAID CIRCULATION PER ISSUE 126 653 75 418 68 620 40 562 26 557 20 560 19 566 19 241 14 668 Doma DNES Receptář Dům & bydlení Blesk Hobby Chatař & chalupář Katka Náš útulný byt Tina Bydlíme Marianne Bydlení Flóra Note: Magazineswitha paidcirculationunder10 thousandare not part of thechart. Source: ABC ČR, July December2015

READERS WITH HIGHSCHOOL OR UNIVERSITY GRADUATE Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES 233 university graduate 25% elementary 6% highschool not graduate 31% 105 90 68 59 48 highschool graduate 38% Doma DNES Receptář Dům & bydlení Dům a zahrada Chatař & chalupář Blesk Hobby Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 3rd 4th quarter of 2015

ECONOMICALLY ACTIVE READERS Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES student 5% other 9% 222 pensioner 26% employee 48% 104 85 73 68 53 entrepreneur 12% Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Bydlení Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 3rd 4th quarter of 2015

READERS FROM HOUSEHOLDS WITH AVERAGE INCOME OVER 30 THOUS. CZK Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES unknown 23% up to 20 thous. CZK 13% 148 20-30 thous. CZK 24% 65 64 39 35 35 30 thous. CZK and more 40% Doma DNES Dům & bydlení Receptář Dům a zahrada Chatař & chalupář Blesk Hobby Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 3rd 4th quarter of 2015

READERS FROM HOUSEHOLDS WITH THE HIGHEST SOCIO-ECONOMIC GROUPS A, B AND C Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES 279 D 15% E 9% A 26% 146 126 B 13% 70 68 54 C 37% Doma DNES Receptář Dům & bydlení Chatař & chalupář Dům a zahrada Blesk Hobby Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 3rd 4th quarter of 2015

PRICELIST FORMATS Bleed W x H in mm Type area W x H in mm Doma DNES Non-standard formats are possible by agreement. Prices are specified exclusive of discounts and VAT. Doma DNES* edition Prague-City and Central Bohemian Doma DNES* regional edition Wed Wed Wed 2/1 panoramic spread 420 x 285 386 x 261 467 300 CZK 176 200 CZK 103 000 CZK 1/1 page 210 x 285 181 x 261 236 000 CZK 89 000 CZK 52 000 CZK 2nd or 3rd cover page 210 x 285 181 x 261 271 500 CZK 102 400 CZK 59 900 CZK 4th cover page 210 x 285 181 x 261 298 300 CZK 112 500 CZK 65 800 CZK 1/2 page -landscape 210 x 140 181 x 128 118 000 CZK 44 500 CZK 26 300 CZK 1/2 page -portrait 102 x 285 88 x 261 118 000 CZK 44 500 CZK 26 300 CZK 1/3 page -landscape (bottom) 210 x 114 181 x 95 78 800 CZK 29 800 CZK 17 500 CZK 1/3 page -portrait 72 x 285 55 x 261 78 800 CZK 29 800 CZK 17 500 CZK 1/4 page -corner - 88 x 128 59 100 CZK 22 500 CZK 13 400 CZK 1/4 page -portrait 60 x 285 42 x 261 59 100 CZK 22 500 CZK 13 400 CZK 1/4 page -landscape (bottom) 210 x 84 181 x 65 59 100 CZK 22 500 CZK 13 400 CZK 1/8 page - 88 x 62 29 600 CZK 8 500 CZK 5 100 CZK Advertisement in a crossword - 43 x 55 15 000 CZK - - *Advertising in DomaDNES magazine is possible in five regional versions in addition to the national edition. Edition 1 -ÚstínadLabem, Liberec,Hradec Králové and Pardubice Regions. Edition2 -SouthBohemian, Plzeň and Karlovy Vary Regions. Edition3 -Moravian-Silesian, Olomouc and Zlín Regions. Edition 4 -South Moravian and Vysočina Regions. Edition 5 - Prague-City and Central Bohemian Region. The magazine in these editions is usually published every other week.

CONTACT FOR MORE INFORMATION Martina Krátká tel.: +420 225063 435 mobil: +420 734 600 446 e-mail: martina.kratka@mafra.cz MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 -Smíchov