UEFA Euro 2016 10/6 10/7/2016
Basic information term: 10/6 10/7/2016 country: France venues: Bordeaux, Lens, Lille, Lyon, Marseille, Nice, Paris, Saint- Denis, Saint-Etienne, Toulouse mascot: Super Victor
Game and broadcast plan Group stage consists of 24 teams in 6 groups Game format at a group stage each team contests with other teams in the group best two teams from each group and best four teams at third places qualifies to Round of 16 the group stage is followed by knock-out stage including three rounds and the final In total 51 matches will be played The matches starts at 15:00, 18:00, 21:00 (CET) TV broadcast 45 live matches 6 delayed matches (all at group stage) all on channel ČT sport
TV ratings based on UEFA EURO 2012 TV ratings each live match* at group stage was watched by 550 000 adults 15+ on average (Rat 6,3%) knock-out stage matches was watched by 669 000 adults 15+ on average (Rat 7,6%) the most attractive (in terms of TV ratings) were Czech team matches; on average 1 184 000 adults 15+ (Rat 13,5%) the highest TV ratings had quater final match between Czech and Portugal; it was watched by 1 316 000 adults 15+ (Rat 15%) Reach (3 min. continuously) more than 58% adults 15+ watched at least one match more than 70% men 35 54 watched at least one match Audience profile possibility to address interesting target groups which are difficult to attract by TV advertising 42% of audiece are men 15 54 29% of adult audience are people with the highest socioeconomic status Overall increase of TV audiences and significant viewership out of home * By match is meant both halftimes and halftime break. Source: ATO Nielsen Admosphere.
Advertising opportunities COMMERCIAL AIRTIME commercial breaks before and after half-times breaks will be open only during the most attractive matches category protection within a break for UEFA global sponsors SPONSORSHIP broadcast sponsorhip during live matches is reserved to UEFA global sponsors broadcast sponsorship can be offered for: highlight and support programmes exact broadcast plan is under consideration trailers to this programmes sponsors for highlight/support programmes and trailers have to be the same ON-AIR COMPETITION only for UEFA global sponsors besides TV commercials the only advertising during live matches PRODUCT PLACEMENT product placement during studio coverage is not allowed MICROSITE video advertisement only preroll and postroll at VOD All commercial inventory is subject to first offer procedure to UEFA global sposors.
Ratecard COMMERCIAL AIRTIME a special UEFA Euro coefficient will be added to client s negotiated CPP general coefficient = 1,5 Czech matches coefficient = 2,0 basic CPP (valit from II/2016): 26 000 Kč SPONSORSHIP Channel Position No. of spots 10 broadcast plan of highlight and support programmes is under consideration Price Highlight/support prog. ČT sport before + after 2 TBC Trailers ČT1 primetime (18-23) 1 72 000 off-time 1 27 000 ČT sport - 1 27 000 All commercial inventory is subject to first offer procedure to UEFA global sposors.
Microsite Microsite 10/6 11/7/2016 streaming of all matches all matches as VOD, highligts, interviews and lots of other interesting content scores, articles, messaged from fans, blogs etc. Statistics od UEFA EURO 2012 microsite users: 1.920.000 visits: 1.990.000 page views: 2.940.000 Source: Google Analytics
Microsite ratecard Prerolls and postrolls at VOD Date Format Length CPT Impressions guaranteed Price 10/6 11/7/2016 Preroll 20s 682 1.900.000 1 295 800 Postroll 20s 234 900.000 210 600 Price for one exlusive partner: 1 506 400 Kč
Contacts, terms obchodní oddělení Na Hřebenech II 1130/6 Praha 4 140 70 http:///vse-o-ct/reklama/kontakty/ Released 29.12.2015. Exclusive negotiation period for UEFA global sponsors lasts for 30 days from release. All prices are in CZK without VAT.