IOA-NRM Taiwan Motor Vehicle Industry Development Strategy Base on IOA -NRM Model

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1 IOA-NRM Taiwan Motor Vehicle Industry Development Strategy Base on IOA -NRM Model 1 chen@mail.ncku.edu.tw 2 linchiali0704@yahoo.com.tw 3 wcuwcu@cc.kuas.edu.tw 4 a651245@gmail.com % 60% Keywords: Motor Vehicle Market-Development Strategy Innovation-Opportunity Analysis ( IOA) Content Analysis Network Ration Map(NRM) (Electric Vehicle,EV) (Internal Combustion Engine,ICE)

2 % 60% (1977)

3 (2014) (2012) 2014 (2014) () 3 () 4 () 7 ()EV 2 () 2 () (HEV)(PHEV)(FCV)(BEV)3 BEV (2010)

4 % (1997) 16 (2013) , ( 9,949 )( 2014)

5 (TES) // 5~8 1.5 ~ O O O O

6 2 () 3~ O O O O ~ / 3~ O O O X 45 / 9 ~1.7 TES ( 3) 3 A B C D E F A D B E C F A B C D E F G H I J

7 4 () A B C D E F G H I J A(2014) B(2012) C,(2015) D(2010) E(2010) F(2012) G(2008) H(2013) I(2012) J(2013) K(2000) L(2011) 2.10 Melissa Schilling Strategic Management of Technological Innovation (,2015) ( 2-15) ()()(Network relation map) () () (Innovation-Opportunity Analysis, IOA)(Network Relation MapNRM) 5 : /. (Purchase) 12 () 3~8 9 ~1.7 Facebook

8 5: () /. (Delivery) ( 97.6) ( 98.8 ) ( 103.5) ( ) ( 98 ). (Use) (Suppiements) () (. (Maintenance). (Disposal)

9 Hansen and Bush(1999) (Importance-Performance Analysis,IPA) IPA(Importance-Performance Analysis)() ()( ) IPA () (Revised IPA) IPA (Deng 2007) IPA(Importance-Performance Analysis)( )()(Innovation-Opportunity AnalysisIOA) (Network Relation Map, NRM) 3.2 Hansen and Bush(1999) (Importance-Performance Analysis,IPA) IPA(Importance-Performance Analysis)() ()( ) IPA () (Revised IPA) IPA (Deng 2007) IPA(Importance-Performance Analysis)( )()(Innovation-Opportunity AnalysisIOA) (Network Relation Map, NRM)// /() : (1) (2) (3)/(IOA)(4)/(NRM)(5) (Innovation-Opportunity AnalysisIOA)(Network Relation MapNRM) IOA-NRM ( 3-1) (IOA) (IOA-NRM) (NRM) 5 :

10 (Important-Performance Analysis, IPA) (Hansen and Bush 1999) (Innovation-Opportunity Analysis, IOA) (Service Innovation Index, SII) (Market Opportunity Index, MOI) (MOI)(SII) (L, H) X (H, L)

6 : 3.3 (Network Relation Map, NRM) (DEMATEL) Battelle (Battelle Memorial Institute of Geneva) 1972~1976 (Science and Human Affairs Program) (Tzeng, Chiang and Li 2007) DEMATEL (Tzeng et al.

11 6 : 3.3 (Network Relation Map, NRM) (DEMATEL) Battelle (Battelle Memorial Institute of Geneva) 1972~1976 (Science and Human Affairs Program) (Tzeng, Chiang and Li 2007) DEMATEL (Tzeng et al. 2007, Huang, Shyu and Tzeng 2007, Hori and Shimizu 1999, Seyed-Hosseini, Safaei and Asgharpour 2006, Wu and Lee 2007, Liou and Tzeng 2007)DEMATEL (Hori and Shimizu 1999) (Seyed-Hosseini et al. 2006) (Wu and Lee 2007) E-learning (Tzeng et al. 2007) (Liou and Tzeng 2007) (Huang et al. 2007) (Lin and Tzeng 2009) (Lin, Hsieh and Tzeng 2010) (Ou Yang, Shieh and Tzeng 2011) (Kuo and Liang 2011) (Wang and Tzeng 2012) (Wang et al. 2012) (Jeng and Tzeng 2012) ()(Lin 2015) (1)(2)(3)(4) (5)

12 (1991) Holsti(1969) (1) =2M/(N1+N2) M: N1: N2: (2) = () n: (2001) Kassarjian(1998) A B C D E ()

13 6 () A B C D E A B C D E

14 5.2 () ()() A17-A35 (1992 ) 2. (2011) 3. (2013) 4. (2011) 5. (2010) 6. (2013) 7. (2014)- 8. (2012) 9. (2010) (2014) 11. (2014)

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