READERS OF MAGAZÍN +
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
MAGAZÍN + THE MAGAZINE OF THE DAILY MF TheMagazín + ispublishedeverythursdayas a supplementin MF. Magazineprovides readers with interviews with personalities, originaltopicsand interestingstories. Attractiveness of the title is underlined by new graphic design with a glossy paper cover. ReadersoftheMagazín + includea balance ofbothmenand women. In comparisonto thepopulationoftheczech Republic as a whole, readerspredominantly havehighereducationsand salaries, and represent households of higher socio-economic groups. Magazín +
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE 1 241 1 232 1 206 702 508 450 384 370 369 340 336 225 224 212 195 166 163 116 112 mag. Blesk mag. + + Ona + + Doma + Test + Rodina + Pátek LN + Ona Právo + Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Doma Aha! pohoda Pátek Lidové noviny Test Rodina Moje rodina - Fajn život Dům & bydlení Právo Styl pro ženy Ego! Magazín +
CIRCULATION OF MF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit. 1 244 010 We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 780 789 463 221 191 294 151 961 39 333 271 927 142 464 114 235 126 653 248 638 115 863 163 913 56 151 Ultra Kombi Power Kombi Top Kombi MF Lidové noviny Metro 5plus2 Ona Test Doma Magazín + Rodina Pátek LN Source: ABC ČR, July December2015 Magazín +
STRUCTURE OF READERS ACCORDING TO AGE 106 149 142 128 39 74 65 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,63) (affinity 0,69) (affinity 0,77) (affinity 1,23) (affinity 1,31) (affinity 1,19) (affinity 1,12) Magazín +
STRUCTURE OF READERS ACCORDING TO EDUCATION 268 191 180 63 elementary highschool not graduate highschool graduate university graduate (affinity 0,6) (affinity 0,69) (affinity 1,2) (affinity 1,9) Magazín +
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME 291 153 164 94 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,73) (affinity 1) (affinity 1,23) (affinity 0,89) Magazín +
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 262 185 87 109 58 A B C D E (affinity 1,99) (affinity 1,36) (affinity 1,02) (affinity 0,69) (affinity 0,45) Magazín +
READERS OF SUPPLEMENTS WITH UNIVERSITY GRADUATE 309 180 131 125 109 93 78 76 73 60 51 41 39 38 35 29 26 17 16 + + Ona + + Doma + Test + Rodina + Pátek LN + Ona mag. Doma Blesk mag. Právo + Pátek Lidové noviny Test Rodina Ego! Sport mag. Právo Dům & bydlení pohoda Styl pro ženy Aha! Moje rodina - Fajn život Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +
READERS OF SUPPLEMENTS WITH NET INCOME HIGHER THAN 25 THOUS. CZK 167 98 91 73 65 58 53 51 42 40 39 32 30 20 17 16 14 13 11 + + Ona + + Doma + Test + Rodina + Pátek LN + Blesk mag. Ona Sport mag. Doma mag. Pátek Lidové noviny Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Test Ego! Rodina Právo + pohoda Aha! Právo Dům & bydlení Styl pro ženy Moje rodina - Fajn život Magazín +
144 129 109 93 89 85 69 60 59 53 41 38 37 READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB 466 272 231 225 193 192 + + Ona + + Doma + Test + Rodina + Pátek LN + mag. Blesk mag. Ona Doma Právo + Pátek Lidové noviny Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Test Rodina Sport mag. Právo Dům & bydlení pohoda Ego! Styl pro ženy Moje Aha! rodina - Fajn život Magazín +
READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% + + Ona + + Doma + Test + Rodina + Pátek LN Magazín + Ona Doma Test Rodina Pátek Lidové noviny Supplements Population 705 413 292 291 222 139 122 124 2101 4985 501 289 216 159 147 85 89 101 1719 3810 Magazín +
READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) 139 86 62 60 50 48 37 35 29 27 25 23 22 14 13 12 9 8 7 + + Ona + + Doma + Test + Rodina + Pátek LN + Blesk mag. mag. Ona Doma Pátek Lidové noviny Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Test Právo + Ego! Rodina pohoda Právo Aha! Dům & bydlení Moje Styl pro rodina - ženy Fajn život Magazín +
READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) 176 106 92 75 75 69 50 38 35 35 31 30 27 22 21 18 14 11 10 + + Ona + + Doma + Test + Rodina + Pátek LN + mag. Blesk mag. Ona Doma Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Test Pátek Lidové noviny Právo + Rodina Ego! pohoda Právo Aha! Dům & bydlení Styl pro ženy Moje rodina - Fajn život Magazín +
READERS OF SUPPLEMENTS ENTREPRENEURS WITH EMPLOYEES 29 20 17 10 9 9 9 8 7 7 6 6 5 4 4 2 2 2 2 + + Ona + + Doma + Test + Rodina + Pátek LN + Ona Test mag. Doma Blesk mag. Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Ego! Právo + Sport mag. Pátek Lidové noviny Rodina Právo pohoda Styl pro ženy Moje Aha! Dům & rodina - bydlení Fajn život Magazín +
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