TRADE FAIR OF PET SUPPLIES FINAL REPORT March 31 April 3, 2011 PVA EXPO PRAHA in Letnany www.for-pets.cz
INTRODUCTORY WORD FOR PETS Term of the event: March 31 April 3, 2011 Place of event: PVA EXPO PRAHA in Letnany Organizer: ABF, a.s. Number of exhibitors: 101 Exhibition space net: 1,044 m 2 Accomp. programme: 800 m 2 Gala evening guests: 235 Number of journalists: 113 Visitors total: 31,440 (set of FOR FAMILY Trade Fairs) Dear exhibitors and business friends, I would like to thank all of you who took part in 2011 FOR PETS Trade Fair. You have significantly contributed to high visitor rate and positive atmosphere of the trade fair. First year of the trade fair of pet supplies is already gone yet it has brought a lot of inspiration for future years. Together we have prepared four-day meeting with people, products and inspiration. The goal of FOR PETS is to help the development of pet breeding and bring new information to pet owners. Second trade fair of pet supplies will take place from April 12 15, 2012. The conection with other on family oriented trade fairs appeared to be successful. Next year we can look forward to similar set-up of the trade fairs. Bc. Zuzana Bílá Trade fair manager VERNISSAGE The set of trade fairs FOR FAMILY was festively opened by the director general of ABF, a.s. Ing. Jaroslav Čížek, MBA and the director of free time activities business team Ing. arch. Maria Wohlrabová. The ribbon was cut by the director general and a famous czech actress Tereza Kostková patroness of the Veselý Senior endowment fund. Among other recognized guests there was secretary of the Veselý senior endowment fund Mrs. Lenka Kopecká, secretary of the Association of Travel Agencies Michal Veber, director of the Animal Protection Foundation Eva Marlen Hodek and Jiří Šťastný from Sdružení pro hru a hračku (Toy and Game Association). MAIN PARTNER PARTNERS
GRAND PRIX It has already become a tradition that the winners of GRAND PRIX are awarded at each ABF, a.s. trade fair. The set of FOR FAMILY Trade Fairs was not different. The awards were handed over at the Exhibition Centre Prague Letnany. This year professional jury handed over one GRAND PRIX award and two honourable mentions. 18 exhibitors with 42 products registered to take part in the competition. The chairwoman of the commission Martina Trávníčková handed over the awards at a festive gala evening for exhibitors. GRAND PRIX AWARD Ing. Miloš Hušek/QTEST COMB FOOLEE Reasons: Extraordinary effective and fast comb for dogs, cats and other animals. Simple use and quality design. HONOURABLE MENTION ANF CZ, /PETVITAL medicinal preparation for dogs Reasons: Unique composition on natural basis, product is used on dog growth problems VETCENTRUM Duchek / Candy brain teasers NINA OTTOSSON Reasons: Products support animal activity, interesting design and way of use plastic collection in beautiful colors and also wooden collection. Trade Fair Characteristic Focused on all types of pets dogs, cats, exotic birds, terrarium animals, small mammals, rodents and aquarium animals News and trends in the field of feed, veterinary preparations, cosmetic preparations, articles for breeders Consultancy and presentation of veterinary institutions, breeder associations, clubs, stations and schools Presentation of leading specialised firms Meeting of both the professional and general public Promotion of protection and rights of animals Specialised accompanying programme
SUCCESSFUL FIRST YEAR OF FOR PETS Nomenclature of pet supplies joined in 2011 the FOR FAMILY set of trade fairs. Because animals are members of almost all families nowadays, the conection of FOR PETS with family trade fairs prooved to be a good choice. This new project prepared a wide offer of goods and services connected to breeding. The trade fair brought news and trends from the field of feeds, veterinary preparations, cosmetics preparations and equipment for breeders. On the indoor exhibition space there was a number of companies including Royal Canin Czech and Slovac Republics, Samohýl, A VET, Bayer, Brit VAFO PRAHA, Candy, EUROBEN, Wholesale Salač, MEVET, Patron Ca, Gimborn, Petshop Vetcentrum, Tenesco, CZ anidis, Dibaq, AKINU a Beatin Aqua. Also foreign companies presented themselves at the trade fair: Aqua Szut, Barking Heads, Mealberry and foreign media partners. Alltogether there were 101 exhibitors on net exhibition space of 1,044 sqm.
ACCOMPANYING PROGRAMME We have prepared a rich accompanying programme with help of the main partner of the trade fair Animal Protection Foundation. Main topic of the programme was the mission, activity, campaign and projects of Animal Protection Foundation, animal shelters, czech and european animal supportive legislation, projects SOS Zvíře and Pes ve městě, HELPPES guide dog training, dog training presentation by Záchranná brigáda kynologů Praha, Dog frisbee, presentation of work with dogs in animal shelter Troja and Dogdancing. The visitors could also get to know the work of PET- MEDIC veterinary ambulance. During the accompanying programme introduced herself on the stage for example MVDr. Hana Žertová with pet consultancy, Centre for Guide Dog Training with demonstrations and talks about guide dog training or Pomocné tlapky organization. Visitors could also get to know the activities of Czech Association for Nature Protection, who has brought handicapped bats to the trade fair. In the framework of the trade fair an exhibition of noble guinea pigs took place held by the Organisation of guinea pig and other small rodent breeders and four day Agility ARION CUP.
MARKETING CAMPAIGN FOR PETS organized a strong marketing campaign, which took place during the whole year mainly in professional media and was also oriented on internet users. In media there was a longtime PR campaign focused on comunication of key-information and accompanying programme of the trade fair. Two months before the event the promotion was supported by advertisements, news and articles in print media, radio, television, internet and outdoor promotion. FOR PETS MEDIA MIX Dailies and magazines: Metro, Blesk, Fajn život, Perfect Woman, Mladá Fronta Dnes, Deník Praha, Deník Středočeský, Deník jižní Čechy, Deník západní Čechy, Deník severní Čechy, Deník východní Čechy, Deník Vysočina, Deník jižní Morava, Deník střední Morava, Deník severní Morava Professional magazines: Pes přítel člověka, Planeta zvířat, Planéta zvierat, Naše kočky, Svět psů, Psí kusy, Petmedia, Fauna, Dogsmagazín, Psí sporty, Nová exota, Akvárium živě, Naše příroda, Koně a hříbata, Jezdectví, Svět koní, PetTrader Internet: www.psilaska.cz, www.ifauna.cz, www.hafici.cz, www.muj-pes.cz, www.moje-kocka.cz, staj.ufonek.net, www.zvireroku.eu, www.primazena.cz, dogsite.cz, cz-pes.cz Outdoor: billboards on main routes, B1 frames at excalators in underground, QS foils on trams in Prague Indoor: honorary tickets, flyers, posters Radio: Evropa 2, Impuls Praha a střední Čechy Television: ČT 1, TV show Chcete mě? Events: Press conference in hotel Ambasador, vernissage Direct mail: Direct mail to a database of professionals with honorary tickets The trade fair organizer in cooperation with FILIP Media, a.s. published a Trade Fair Guide (20,000 pcs), which was distributed to exhibitors and into mailboxes in Prague. 1. VELETRH CHOVATELSKÝCH POTŘEB PRO DOMÁCÍ ZVÍŘATA propagace předních oborových firem veletrh zaměřen na všechna domácí zvířata přednášky Nadace na ochranu zvířat ukázky handicapovaných netopýrů od ČSOP módní přehlídka psích oblečků přehlídky asistenčních a vodicích psů jednodenní výstavy morčat po celou dobu vyhlášení výherců internetové soutěže Zvíře roku poradna MVDr. Hany Žertové doprovodný program po celou dobu veletrhu propagace ochrany a práv zvířat 31. 3. 3. 4. 2011 PRAŽSKÝ VELETRŽNÍ AREÁL LETŇANY www.for-pets.cz KUPON NA 50% SLEVU NA VSTUP U pokladny vyměňte za zlevněnou vstupenku Záštita veletrhu www.abf.cz
EXHIBITORS 2011 AKINU CZ ALOIS DALLMAYR AUTOMATEN SERVICE Anbio ANF CZ Aqua Szut Aquapress A-VET B&F BAGY CAT Barbora Lochmanová BAYER Brio, spol. s r.o. CANDY Canis Prosper Czanidis, CZECH DOG CZECH PRESS GROUP a.s. Časopisy pro volný čas, Český svaz chovatelů, ZO CHMH Dibaq a.s. DING WALL TRADING DNM Company DOOOP ENERGY GROUP ESPRIT BOHEMIA, EUROBEN, Eva Kadlecová (Salon Vanessa) Fauna magazín, spol. s r. o. FAUNA spol. s r. o. GIMBORN Česká republika Helena Koliášová (Pochoutky Apollo) I love pets Infotrade Media Co., Ltd. Ing. Miloš Hušek QTEST Inzertspoj spol. s r. o. Jan Salač Jitka Hořáková JLP velkoobchod Jaroslav Pospíšil JUKO petfood Koně a hříbata LEDKR Limongi Marcela Vlčková Markéta Šatalíková (BARF) Mealberry GmbH MEVET spol. s r.o. Mgr. Jan Sojka Miroslav Opletal Miroslav Weber Mlýn Miroslava Volfíková MITON CZ, Monika Vosyková MVDr. Hana Žertová MVDr. Helena Vaidlová Nadace na ochranu zvířat Nakladatelství Minerva Naše příroda o.s. Novasol O.S. Srdcem pro kočky Patron ca Pestrá společnost Pet Art JH PET FOOD (UK) LTD Barking Heads Pet-Medic Pharma Agency, Polygraf net Pomocné tlapky o.p.s. Pražská vydavatelská společnost, Profidogs PROFPETCORPORATION CZ Psilaska.cz Pučálka, Royal Canin Czech & Slovak Republics SAMOHÝL, a.s. Sanoma Magazines Praha Slavia pojišťovna a.s. Středisko výcviku vodicích psů Susanne Fashion Svaz českomoravských výrobních družstev TENESCO TRIVIA GROUP Trouw Nutrition Biofaktory Troyan Ltd. ÚVR ČSOP VAFO PRAHA Vetcentrum Duchek VK STAV Company VNT electronics WELLDONE FOOD ZIKOM, ZOO Zóna ZOOPO spol. s r.o.
Business Team Director Ing. arch. Maria Wohlrabová tel.: +420 225 291 244 mmobil: +420 739 306 332 e-mail: wohlrabova@abf.cz Trade Fair Manager Bc. Zuzana Bílá tel.: +420 222 291 148 fax: +420 222 291 191 e-mail: bila@abf.cz Production Andrea Rossmannová tel.: +420 225 291 147 fax: +420 225 291 191 mobil: +420 739 003 160 e-mail: rossmannova@abf.cz Foreign Relations Mag. Jana Jůdová tel.: +420 225 291 246 mobil: +420 739 003 135 e-mail: judova@abf.cz WE WOULD LIKE TO INVITE YOU TO THE 2 nd YEAR OF PET SUPPLIES WHICH TAKES PLACE IN THE FRAMEWORK OF TRADE FAIRS FOR FAMILY AND FREE TIME ABF, a.s. Trade Fair Administration Mimoňská 645 190 00 Prague 9 Prosek Czech Republic PVA EXPO PRAHA in Letnany March 30 April 1, 2012