READERS OF MAGAZÍN +
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
MAGAZÍN + THE MAGAZINE OF THE DAILY MF TheMagazín + ispublishedeverythursdayas a supplementin MF. Magazineprovides readers with interviews with personalities, originaltopicsand interestingstories. Attractiveness of the title is underlined by new graphic design with a glossy paper cover. ReadersoftheMagazín + includea balance ofbothmenand women. In comparisonto thepopulationoftheczech Republic as a whole, readerspredominantly havehighereducationsand salaries, and represent households of higher socio-economic groups. Magazín +
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE 1 301 1 287 1 231 785 540 461 441 373 356 348 301 245 242 234 200 139 125 + + Ona + Víkend + Doma + Test + mag. Blesk mag. + Ona Víkend Magazín Právo + Doma Sport mag. Aha! pohoda Test Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Moje rodina - Fajn život Dům & bydlení Styl pro ženy Ego! Magazín +
CIRCULATION OF MF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit. 1 317 498 We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 820 093 197 633 157 639 39 994 299 772 149 496 123 148 126 352 259 227 122 614 164 997 59 098 Ultra Kombi Top Kombi MF Lidové noviny Metro 5plus2 Ona Test Doma Magazín + Rodina Víkend Source: ABC ČR, January June 2015 Magazín +
STRUCTURE OF READERS ACCORDING TO AGE 118 164 153 132 84 85 49 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,66) (affinity 0,7) (affinity 0,78) (affinity 1,23) (affinity 1,28) (affinity 1,09) (affinity 1,31) Magazín +
STRUCTURE OF READERS ACCORDING TO EDUCATION 291 194 204 97 elementary highschool not graduate highschool graduate university graduate (affinity 0,6) (affinity 0,73) (affinity 1,16) (affinity 1,9) Magazín +
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME 294 227 119 145 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,84) (affinity 0,89) (affinity 1,18) (affinity 0,98) Magazín +
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 269 218 91 129 78 A B C D E (affinity 2,01) (affinity 1,29) (affinity 0,98) (affinity 0,71) (affinity 0,52) Magazín +
READERS OF SUPPLEMENTS WITH UNIVERSITY GRADUATE 332 204 150 138 124 107 89 82 76 72 63 40 37 35 26 24 19 + + Ona + Víkend + Doma + Test + + mag. Ona Víkend Doma Blesk mag. Právo + Test Ego! Dům & bydlení pohoda Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Moje rodina - Fajn život Sport mag. Styl pro ženy Aha! Magazín +
READERS OF SUPPLEMENTS WITH NET INCOME HIGHER THAN 25 THOUS. CZK 166 104 98 73 71 64 58 54 40 38 35 24 21 19 15 14 11 + + Ona + Víkend + Doma + Test + + Blesk mag. Víkend Ona mag. Doma Sport mag. Test Ego! Právo + pohoda Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Aha! Moje rodina - Fajn život Dům & bydlení Styl pro ženy Magazín +
READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB 486 309 259 208 200 191 144 132 116 107 71 68 62 59 55 54 40 + + Ona + Víkend + Doma + Test + + mag. Blesk mag. Ona Víkend Doma Právo + Test pohoda Ego! Dům & bydlení Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Aha! Moje rodina - Fajn život Styl pro ženy Magazín +
READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% + + Ona + Víkend + Doma + Test + Magazín + 797 469 504 317 Ona 337 202 Víkend 286 175 Doma 233 140 164 80 Supplements 2 119 1 769 Population 4 929 3 866 Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +
READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) 141 92 90 76 62 62 48 35 35 33 33 30 20 16 15 14 8 + + Ona + Víkend + Doma + Test + + mag. Blesk mag. Víkend Ona Doma Sport mag. Právo + Ego! Test Moje rodina - Fajn život Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. pohoda Aha! Dům & bydlení Styl pro ženy Magazín +
READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) 188 120 115 78 78 75 59 43 38 38 34 32 26 26 18 17 11 + + Ona + Víkend + Doma + Test + + mag. Víkend Blesk mag. Ona Doma Ego! Právo + Sport mag. Test pohoda Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Moje Aha! Dům & rodina - bydlení Fajn život Styl pro ženy Magazín +
READERS OF SUPPLEMENTS ENTREPRENEURS 175 117 109 95 73 63 51 39 36 35 31 27 26 22 22 19 12 + + Ona + Víkend + Doma + Test + mag. + Blesk mag. Víkend Ona Doma Sport mag. Právo + Test Aha! pohoda Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Ego! Moje rodina - Fajn život Dům & bydlení Styl pro ženy Magazín +
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