READERS OF MAGAZÍN +
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
MAGAZÍN + THE MAGAZINE OF THE DAILY MF TheMagazín + ispublishedeverythursdayas a supplementin MF. Magazineprovides readers with interviews with personalities, originaltopicsand interestingstories. Attractiveness of the title is underlined by new graphic design with a glossy paper cover. ReadersoftheMagazín + includea balance ofbothmenand women. In comparisonto thepopulationoftheczech Republic as a whole, readerspredominantly havehighereducationsand salaries, and represent households of higher socio-economic groups. Magazín +
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE 1 315 1 307 1 279 823 582 471 457 401 349 347 307 243 227 217 143 129 mag. + + Ona + Víkend + Doma + Blesk mag. + Ona Víkend Právo + Doma Aha! Sport mag. pohoda Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Moje rodina - Fajn život Dům & bydlení Styl pro ženy Ego! Magazín +
CIRCULATION OF MF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 1 358 309 854 552 202 667 162 930 39 737 301 091 155 897 130 545 130 017 264 071 128 642 168 405 58 487 Ultra Kombi Top Kombi MF Lidové noviny Metro týdeník 5plus2 Ona Test Doma Magazín + Rodina Víkend Source: ABC ČR, October2014 March2015 Magazín +
STRUCTURE OF READERS ACCORDING TO AGE 139 161 165 138 100 78 41 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,54) (affinity 0,79) (affinity 0,86) (affinity 1,17) (affinity 1,3) (affinity 1,11) (affinity 1,16) Magazín +
STRUCTURE OF READERS ACCORDING TO EDUCATION 314 189 220 100 elementary highschool not graduate highschool graduate university graduate (affinity 0,59) (affinity 0,68) (affinity 1,19) (affinity 1,98) Magazín +
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME 310 252 104 158 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,72) (affinity 0,93) (affinity 1,22) (affinity 0,99) Magazín +
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 277 227 105 143 71 A B C D E (affinity 1,98) (affinity 1,43) (affinity 0,98) (affinity 0,73) (affinity 0,46) Magazín +
READERS OF SUPPLEMENTS WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE 840 536 534 463 378 318 261 231 166 152 135 109 104 95 82 69 + + Ona + Víkend + Doma + mag. + Blesk mag. Ona Víkend Doma Právo + Sport mag. pohoda Dům & bydlení Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Aha! Ego! Moje rodina - Fajn život Styl pro ženy Magazín +
READERS OF SUPPLEMENTS WITH NET HOUSEHOLD INCOME HIGHER THAN 40 THOUS. CZK 295 188 187 178 138 118 101 81 68 57 53 47 42 42 26 24 + + Ona + Víkend + Doma + + Blesk mag. mag. Ona Víkend Doma Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Právo + pohoda Dům & bydlení Aha! Ego! Styl pro ženy Moje rodina - Fajn život Magazín +
READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB 506 332 257 224 200 196 160 143 109 72 67 66 63 51 47 43 + + Ona + Víkend + Doma + + mag. Ona Blesk mag. Víkend Doma Právo + Sport mag. Dům & bydlení pohoda Ego! Aha! Moje rodina - Fajn život Styl pro ženy Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +
READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% + + Ona + Víkend + Doma + Magazín + 817 517 490 306 Ona 367 215 Víkend 295 176 Doma 264 137 150 94 Vkládané magazíny 2 212 1 750 Populace 4 954 3 854 Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +
READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) 137 93 76 70 58 58 51 + + Ona + Víkend + Doma + + mag. Ona Blesk mag. Víkend Doma 32 30 24 22 18 16 14 13 Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Ego! Sport mag. Právo + Moje rodina - Fajn život pohoda Aha! Dům & bydlení 6 Styl pro ženy Magazín +
READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) 198 129 113 84 79 70 62 42 41 40 38 25 22 19 17 14 + + Ona + Víkend + Doma + + mag. Blesk mag. Ona Víkend Doma Ego! Právo + Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. pohoda Moje rodina - Fajn život Dům & bydlení Aha! Styl pro ženy Magazín +
READERS OF SUPPLEMENTS ENTREPRENEURS 166 105 101 92 61 59 50 43 40 32 24 23 23 15 14 11 + + Ona + Víkend + Doma + + mag. Blesk mag. Ona Víkend Doma Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Právo + Ego! Aha! pohoda Dům & bydlení Moje rodina - Fajn život Styl pro ženy Magazín +
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