READERS OF MAGAZÍN +
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
MAGAZÍN + THE MAGAZINE OF THE DAILY MF TheMagazín + ispublishedeverythursdayas a supplementin MF. Magazineprovides readers with interviews with personalities, originaltopicsand interestingstories. Attractiveness of the title is underlined by new graphic design with a glossy paper cover. ReadersoftheMagazín + includea balance ofbothmenand women. In comparisonto thepopulationoftheczech Republic as a whole, readerspredominantly havehighereducationsand salaries, and represent households of higher socio-economic groups. Magazín +
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE 1 310 1 254 1 230 735 503 452 417 371 368 351 323 238 230 227 206 183 175 129 121 mag. Blesk + mag. + Ona + + Doma + Test + Rodina + Pátek LN + Ona Právo + Sport mag. Doma Aha! pohoda Pátek LN Moje rodina - Fajn život Test Rodina Dům & bydlení Právo Styl pro ženy Ego! Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +
CIRCULATION OF MF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit. 1 276 147 We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 804 121 472 026 276 334 253 303 195 692 155 811 39 881 144 634 118 911 130 074 119 234 168 709 57 678 Ultra Kombi Power Kombi Top Kombi MF Lidové noviny Metro týdeník 5plus2 Ona Test Doma Magazín + Rodina Pátek LN Source: ABC ČR, April September 2015 Magazín +
STRUCTURE OF READERS ACCORDING TO AGE 39 87 115 157 136 133 69 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,58) (affinity 0,78) (affinity 0,8) (affinity 1,25) (affinity 1,19) (affinity 1,18) (affinity 1,12) Magazín +
STRUCTURE OF READERS ACCORDING TO EDUCATION 276 188 194 78 elementary highschool not graduate highschool graduate university graduate (affinity 0,59) (affinity 0,7) (affinity 1,17) (affinity 1,93) Magazín +
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME 277 104 155 199 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,78) (affinity 0,99) (affinity 1,18) (affinity 0,95) Magazín +
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 261 204 91 102 77 A B C D E (affinity 2,05) (affinity 1,33) (affinity 1) (affinity 0,62) (affinity 0,55) Magazín +
READERS OF SUPPLEMENTS WITH UNIVERSITY GRADUATE 320 194 135 131 124 100 79 77 75 64 53 50 39 38 31 27 27 26 18 + + Ona + + Doma + Test + Rodina + Pátek LN + Ona mag. Doma Blesk Pátek LN mag. Právo + Test Rodina Ego! Právo Dům & bydlení pohoda Styl pro ženy Sport mag. Moje Aha! rodina - Fajn život Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +
READERS OF SUPPLEMENTS WITH NET INCOME HIGHER THAN 25 THOUS. CZK 170 109 91 74 70 59 51 47 44 44 37 37 24 18 17 14 14 13 12 + + Ona + + Doma + Test + Rodina + Pátek LN + Blesk mag. Ona Doma mag. Sport mag. Pátek LN Test Rodina Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Ego! Právo + Aha! pohoda Právo Moje rodina - Fajn život Dům & bydlení Styl pro ženy Magazín +
READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB 482 295 249 214 188 187 142 120 116 102 88 70 66 59 58 54 45 44 38 + + Ona + + Doma + Test + Rodina + Pátek LN + mag. Blesk mag. Ona Doma Právo + Pátek LN Test Rodina Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. pohoda Ego! Právo Dům & bydlení Aha! Moje Styl pro rodina - ženy Fajn život Magazín +
READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% + + Ona + + Doma + Test + Rodina + Pátek LN Magazín + Ona Doma Test Rodina Pátek Lidové noviny Supplements Population 747 432 312 290 223 144 124 146 2098 4911 508 303 191 162 145 83 82 92 1794 3884 Magazín +
READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) 155 100 76 71 67 60 46 38 34 33 32 28 23 19 16 14 13 12 7 + + Ona + + Doma + Test + Rodina + Pátek LN + mag. Blesk mag. Ona Doma Pátek LN Sport mag. Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Test Právo + Rodina Ego! pohoda Právo Aha! Moje rodina - Fajn život Dům & bydlení Styl pro ženy Magazín +
READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) 185 115 94 83 73 71 59 36 36 35 35 34 33 23 23 18 16 15 10 + + Ona + + Doma + Test + Rodina + Pátek LN + mag. Ona Blesk mag. Doma Rodina Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Pátek LN Test Právo + Ego! pohoda Aha! Právo Dům & bydlení Moje Styl pro rodina - ženy Fajn život Magazín +
READERS OF SUPPLEMENTS ENTREPRENEURS WITH EMPLOYEES 26 17 15 13 13 12 9 8 7 6 6 6 4 4 4 3 3 2 1 + + Ona + + Doma + Test + Rodina + Pátek LN + mag. Ona Blesk mag. Doma Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Test Právo + Pátek LN Rodina Sport mag. pohoda Ego! Právo Aha! Moje rodina - Fajn život Dům & bydlení Styl pro ženy Magazín +
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