READERS OF MF DNES
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25 000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE 1 805 1 148 967 764 611 607 465 287 281 223 211 147 Ultra Kombi Power Kombi Blesk Top Kombi MF DNES Deník (Net) Metro Sport Právo Aha! Lidové noviny Hospodářské noviny 59 E15
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE 1 256 1 225 1 199 674 453 406 383 351 343 331 319 237 211 196 185 169 167 109 106 TV mag. Blesk mag. TV Ona + Auto + Doma + Mag. DNES+TV + Rodina + Víkend + Pátek LN Mag. DNES + TV Ona DNES Víkend DNES Mag. Právo + TV Aha! TV Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Sport mag. Doma DNES TV pohoda Pátek Lidové noviny Moje rodina - Fajn život Rodina DNES Auto DNES Víkend Právo Dům & bydlení Styl pro ženy Ego!
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. 1 253 752 We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 793 583 460 170 182 845 144 015 38 831 277 325 133 512 109 032 113 691 236 385 121 286 150 180 55 177 Ultra Kombi Power Kombi Top Kombi MF DNES Lidové noviny Metro 5plus2 Ona DNES Auto DNES Doma DNES Magazín DNES + TV Rodina DNES Víkend DNES Pátek LN Source: ABC ČR, April September 2016
STRUCTURE OF READERS ACCORDING TO AGE 107 122 121 104 77 56 24 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,46) (affinity 0,83) (affinity 0,92) (affinity 1,13) (affinity 1,29) (affinity 1,09) (affinity 1,06)
STRUCTURE OF READERS ACCORDING TO EDUCATION 195 216 158 41 elementary highschool not graduate highschool graduate university graduate (affinity 0,46) (affinity 0,79) (affinity 1,11) (affinity 1,96)
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME 246 132 159 74 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,72) (affinity 1,05) (affinity 1,18) (affinity 0,92)
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 225 150 119 67 49 A B C D E (affinity 1,82) (affinity 1,17) (affinity 1) (affinity 0,87) (affinity 0,45)
READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE 926 667 467 379 375 279 256 155 136 130 101 84 Ultra Kombi Power Kombi Top Kombi Blesk MF DNES Deník (Net) Metro Právo Sport Lidové noviny Hospodářské noviny Aha! 44 E15
READERS OF DAILIES WITH NET HOUSEHOLD WITH NET INCOME HIGHER THAN 25 THOUS. CZK 180 154 104 85 78 65 57 46 37 32 20 18 17 Ultra Kombi Power Kombi Top Kombi Blesk MF DNES Metro Sport Deník (Net) Hospodářské Lidové noviny Aha! E15 Právo noviny
READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB 506 389 277 217 191 144 130 104 87 69 63 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Právo Lidové noviny Sport Hospodářské noviny 35 27 Aha! E15
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Ultra Kombi 1 043 761 Power Kombi Top Kombi MF DNES Lidové noviny Metro National dailies 736 482 385 138 308 1 053 413 282 226 73 157 595 Tabloid dailies Regional dailies Population 563 328 4 945 490 279 3 850
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 1 043 761 736 413 516 452 482 282 385 226 328 279 308 157 215 72 137 144 121 138 103 73 113 34 45 14 Ultra Kombi Power Kombi Blesk Top Kombi MF DNES Deník (Net) Metro Sport Právo Aha! LN HN E15 (58 % (64 % (53 % (63 % (63 % (54 % (66 % (75 % (49 % (54 % (65 % (77 % (76 %
READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) 106 84 63 53 41 32 25 23 22 19 18 10 8 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Hospodářské noviny Sport Právo Lidové noviny E15 Aha!
READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) 188 147 107 88 67 55 51 35 32 32 26 14 12 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Hospodářské noviny Sport Lidové noviny Právo Aha! E15
READERS OF DAILIES ENTREPRENEURS 177 137 96 77 75 48 42 33 30 26 21 19 Ultra Kombi Power Kombi Top Kombi Blesk MF DNES Metro Deník (Net) Sport Lidové noviny Hospodářské noviny Právo Aha! E15 7
CONTACT FOR MORE INFORMATION http://www.mafra.cz/portfolio.aspx - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts