READERS OF MAGAZÍN DNES + TV

Transkript

1 READERS OF MAGAZÍN +

2 MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of years are represented by respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings

3 NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE mag. + + Ona + Víkend + Doma + Blesk mag. + Ona Víkend Právo + Doma Aha! Sport mag. pohoda Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Moje rodina - Fajn život Dům & bydlení Styl pro ženy Ego! Mladá fronta

4 CIRCULATION OF MF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic) Ultra Kombi Top Kombi MF Lidové noviny Metro týdeník 5plus2 Ona Test Doma Magazín + Rodina Víkend Source: ABC ČR, October2014 March2015 Mladá fronta

5 STRUCTURE OF READERS ACCORDING TO AGE years years years years years years years (affinity 0,54) (affinity 0,79) (affinity 0,86) (affinity 1,17) (affinity 1,3) (affinity 1,11) (affinity 1,16) Mladá fronta

6 STRUCTURE OF READERS ACCORDING TO EDUCATION elementary highschool not graduate highschool graduate university graduate (affinity 0,59) (affinity 0,68) (affinity 1,19) (affinity 1,98) Mladá fronta

7 STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME up to 20 thous. CZK thous. CZK 30 thous. CZK and more unknown (affinity 0,72) (affinity 0,93) (affinity 1,22) (affinity 0,99) Mladá fronta

8 STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) A B C D E (affinity 1,98) (affinity 1,43) (affinity 0,98) (affinity 0,73) (affinity 0,46) Mladá fronta

9 READERS OF SUPPLEMENTS WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Ona + Víkend + Doma + mag. + Blesk mag. Ona Víkend Doma Právo + Sport mag. pohoda Dům & bydlení Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Aha! Ego! Moje rodina - Fajn život Styl pro ženy Mladá fronta

10 READERS OF SUPPLEMENTS WITH NET HOUSEHOLD INCOME HIGHER THAN 40 THOUS. CZK Ona + Víkend + Doma + + Blesk mag. mag. Ona Víkend Doma Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Právo + pohoda Dům & bydlení Aha! Ego! Styl pro ženy Moje rodina - Fajn život Mladá fronta

11 READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Ona + Víkend + Doma + + mag. Ona Blesk mag. Víkend Doma Právo + Sport mag. Dům & bydlení pohoda Ego! Aha! Moje rodina - Fajn život Styl pro ženy Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Mladá fronta

12 READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% + + Ona + Víkend + Doma + Magazín Ona Víkend Doma Vkládané magazíny Populace Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Mladá fronta

13 READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Ona + Víkend + Doma + + mag. Ona Blesk mag. Víkend Doma Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Ego! Sport mag. Právo + Moje rodina - Fajn život pohoda Aha! Dům & bydlení 6 Styl pro ženy Mladá fronta

14 READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Ona + Víkend + Doma + + mag. Blesk mag. Ona Víkend Doma Ego! Právo + Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. pohoda Moje rodina - Fajn život Dům & bydlení Aha! Styl pro ženy Mladá fronta

15 READERS OF SUPPLEMENTS ENTREPRENEURS Ona + Víkend + Doma + + mag. Blesk mag. Ona Víkend Doma Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Právo + Ego! Aha! pohoda Dům & bydlení Moje rodina - Fajn život Styl pro ženy Mladá fronta

16 CONTACT FOR MORE INFORMATION - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts