READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

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1 READERS OF, LIDOVÉ NOVINY AND METRO

2 MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of years are represented by respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings

3 1 376 thousands Lidové NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches843 thous. ofreadersand combinationpower (, Lidové and ) thous. of readers POWER Blesk Deník (Net) Právo Aha! Sport Lidové Hospodářské 71 E15 Mladá fronta DNES Lidové

4 2 089 thousands Aha! TV ONA DNES Pátek Lidové Magazín DNES + TV NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop MAGAZÍN(Magazín DNES + TV and Pátek LN) reaches1 055 thous. ofreaders, combinationtop MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) thous. ofreadersand combiantiontop 4 (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) thous. ofreaders TOP 4 TV magazín () Blesk magazín TV Magazín DNES + TV ONA DNES Magazín Právo + TV Víkend DNES Aha! TV DOMA DNES TV pohoda () Sport magazín Pátek Lidové Moje rodina Dům & bydlení Styl pro ženy Víkend In magazín Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Mladá fronta DNES Lidové

5 CIRCULATION OF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to positionhis titleon themarket and sellit. Weuse data auditedby theabc ČR (Audit Bureau of CirculationsCzech Republic) POWER (, LN and ) TOP ( and LN) Lidové TOP 4 TOP (Mag. DNES + MAGAZÍN TV, ONA (Mag. DNES + DNES, DOMATV and Pátek DNES and LN) Pátek LN) Magazín DNES + TV ONA DNES DOMA DNES Pátek LN Source: ABC ČR, January June 2014 Mladá fronta DNES Lidové

6 STRUCTURE OF READERS ACCORDING TO AGE Lidové 207 thous. 255 thous. 265 thous thous thous thous. 63 thous years years years years years years years (affinity 0,5) (affinity 0,98) (affinity 0,93) (affinity 1,15) (affinity 1,16) (affinity 1) (affinity 1,13) Mladá fronta DNES Lidové

7 STRUCTURE OF READERS ACCORDING TO EDUCATION Lidové 506 thous. 343 thous thous thous elementary highschool not graduate highschool graduate university graduate (affinity 0,47) (affinity 0,76) (affinity 1,17) (affinity 2,03) Mladá fronta DNES Lidové

8 STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Lidové 566 thous thous thous thous up to 20 thous. CZK thous. CZK 30 thous. CZK and more unknown (affinity 0,82) (affinity 0,88) (affinity 1,34) (affinity 0,86) Mladá fronta DNES Lidové

9 STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Lidové 449 thous. 321 thous thous thous thous A B C D E (affinity 1,84) (affinity 1,55) (affinity 0,96) (affinity 0,79) (affinity 0,56) Mladá fronta DNES Lidové

10 904 thousands Lidové READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches578 thous. ofreadersand combinationpower (, Lidové and ) 808 thous. of readers POWER Blesk Deník (Net) Právo Hospodářské Lidové Sport Aha! E15 Mladá fronta DNES Lidové

11 566 thousands Lidové READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches343 thous. ofreadersand combinationpower (, Lidové and ) 497 thous. of readers POWER Blesk Deník (Net) Sport Hospodářské Právo Lidové Aha! 34 E15 Mladá fronta DNES Lidové

12 518 thousands Lidové READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches334 thous. ofreadersand combinationpower (, Lidové and ) 460 thous. of readers POWER Blesk Deník (Net) Právo Hospodářské Lidové Sport E15 Aha! Mladá fronta DNES Lidové

13 READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% POWER (, LN and ) TOP ( and LN) Lidové National dailies Regional dailies Population Mladá fronta DNES Lidové

14 READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers POWER Blesk TOP Deník (Net) Právo Aha! Sport LN HN E15 (64 % (56 % (65 % (66 % (54 % (63 % (44 % (55 % (72 % (63 % (80 % (79 % Mladá fronta DNES Lidové

15 183 thousands Lidové READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches123 thous. ofreadersand combinationpower (, Lidové and ) 157 thous. of readers POWER Blesk Deník (Net) Hospodářské Právo Lidové Sport E15 Aha! Mladá fronta DNES Lidové

16 219 thousands Lidové READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches151 thous. ofreadersand combinationpower (, Lidové and ) 190 thous. of readers POWER Blesk Deník (Net) Hospodářské Právo Lidové Sport E15 Aha! Mladá fronta DNES Lidové

17 167 thousands Lidové READERS OF DAILIES ENTREPRENEURS numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches116 thous. ofreadersand combinationpower (, Lidové and ) 149 thous. of readers POWER Blesk Deník (Net) Hospodářské Sport Právo Lidové Aha! E15 Mladá fronta DNES Lidové

18 CONTACT FOR MORE INFORMATION - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts