READERS OF MAGAZINE DOMA DNES

Transkript

1 READERS OF MAGAZINE DOMA DNES

2 PROFILE OF THE MAGAZINE Motto: With us you will feel better at home We write about all that makes home feel like a home We write about healthy and attractive environment for living We write for readers of MF DNES We primarily focus on group 2+ We are a magazine that helps

3 PROFILE OF THE READERS 66 % readersin productiveage20 59 years 64 % readerswithhighschooloruniversity graduate 62 % economically active readers 38 % readers from households with average income over 30 thousand CZK 72 % readers from households with the highest socio-economic groups A, B and C

4 TOTAL READERSHIP CIRCULATION READERS IN THE LONG PERIOD READERS PER ISSUE AVERAGE PAID CIRCULATIONS woman 55% man 45% Sources: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 1st 2nd quarterof2015; ABC ČR, January June 2015

5 TOTAL READINGS OF THE LAST ISSUE Values are in thousands Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Chatař & chalupář Marianne Bydlení Bydlení Tina Bydlíme Flóra Svět koupelen Můj dům Note: Magazines with a readership under 50 thousand readers are not part of the chart.

6 AVERAGE PAID CIRCULATION PER ISSUE Doma DNES Receptář Dům & bydlení Blesk Hobby Chatař & chalupář Katka Náš útulný byt Marianne Bydlení Tina Bydlíme Flóra Note: Magazineswitha paidcirculationunder10 thousandare not part of thechart. Source: ABC ČR, January June 2015

7 STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands years years years years years years years affinity 0,33 affinity 0,69 affinity 0,76 affinity 1,15 affinity 1,38 affinity 1,21 affinity 1,47

8 READERS WITH HIGHSCHOOL OR UNIVERSITY GRADUATE Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES university graduate 29% elementary 9% 240 highschool not graduate 27% highschool graduate 35% Doma DNES Receptář Dům & bydlení Dům a zahrada Marianne Bydlení Blesk Hobby

9 ECONOMICALLY ACTIVE READERS Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES student 5% other 7% 233 pensioner 25% employee 49% entrepreneur 14% Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Marianne Bydlení

10 READERS FROM HOUSEHOLDS WITH AVERAGE INCOME OVER 30 THOUS. CZK Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES unknown 25% up to 20 thous. CZK 15% thous. CZK 22% thous. CZK and more 38% Doma DNES Receptář Dům & bydlení Dům a zahrada Blesk Hobby Můj dům

11 READERS FROM HOUSEHOLDS WITH THE HIGHEST SOCIO-ECONOMIC GROUPS A, B AND C Values are in thousands. STRUCTURE OF MAGAZINE DOMA DNES 267 D 18% E 10% A 28% B 11% C 33% Doma DNES Receptář Dům & bydlení Dům a zahrada Chatař & chalupář Marianne Bydlení

12 PRICELIST FORMATS Bleed W x H in mm Type area W x H in mm Doma DNES Non-standard formats are possible by agreement. Prices are specified exclusive of discounts and VAT. Doma DNES* edition Prague-City and Central Bohemian Doma DNES* regional edition Wed Wed Wed 2/1 panoramic spread 420 x x CZK CZK CZK 1/1 page 210 x x CZK CZK CZK 2nd or 3rd cover page 210 x x CZK CZK CZK 4th cover page 210 x x CZK CZK CZK 1/2 page -landscape 210 x x CZK CZK CZK 1/2 page -portrait 102 x x CZK CZK CZK 1/3 page -landscape (bottom) 210 x x CZK CZK CZK 1/3 page -portrait 72 x x CZK CZK CZK 1/4 page -corner - 88 x CZK CZK CZK 1/4 page -portrait 60 x x CZK CZK CZK 1/4 page -landscape (bottom) 210 x x CZK CZK CZK 1/8 page - 88 x CZK CZK CZK Advertisement in a crossword - 43 x CZK - - *Advertising in DomaDNES magazine is possible in five regional versions in addition to the national edition. Edition 1 -ÚstínadLabem, Liberec,Hradec Králové and Pardubice Regions. Edition2 -SouthBohemian, Plzeň and Karlovy Vary Regions. Edition3 -Moravian-Silesian, Olomouc and Zlín Regions. Edition 4 -South Moravian and Vysočina Regions. Edition 5 - Prague-City and Central Bohemian Region. The magazine in these editions is usually published every other week.

13 CONTACT FOR MORE INFORMATION Martina Krátká tel.: mobil: MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/ Praha 5 -Smíchov