READERS OF MAGAZÍN DNES + TV

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1 READERS OF MAGAZÍN +

2 MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of years are represented by respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings

3 MAGAZÍN + THE MAGAZINE OF THE DAILY MF TheMagazín + ispublishedeverythursdayas a supplementin MF. Magazineprovides readers with interviews with personalities, originaltopicsand interestingstories. Attractiveness of the title is underlined by new graphic design with a glossy paper cover. ReadersoftheMagazín + includea balance ofbothmenand women. In comparisonto thepopulationoftheczech Republic as a whole, readerspredominantly havehighereducationsand salaries, and represent households of higher socio-economic groups. Magazín +

4 NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Ona + Víkend + Doma + Test + mag. Blesk mag. + Ona Víkend Magazín Právo + Doma Sport mag. Aha! pohoda Test Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Moje rodina - Fajn život Dům & bydlení Styl pro ženy Ego! Magazín +

5 CIRCULATION OF MF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic) Ultra Kombi Top Kombi MF Lidové noviny Metro 5plus2 Ona Test Doma Magazín + Rodina Víkend Source: ABC ČR, January June 2015 Magazín +

6 STRUCTURE OF READERS ACCORDING TO AGE years years years years years years years (affinity 0,66) (affinity 0,7) (affinity 0,78) (affinity 1,23) (affinity 1,28) (affinity 1,09) (affinity 1,31) Magazín +

7 STRUCTURE OF READERS ACCORDING TO EDUCATION elementary highschool not graduate highschool graduate university graduate (affinity 0,6) (affinity 0,73) (affinity 1,16) (affinity 1,9) Magazín +

8 STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME up to 20 thous. CZK thous. CZK 30 thous. CZK and more unknown (affinity 0,84) (affinity 0,89) (affinity 1,18) (affinity 0,98) Magazín +

9 STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) A B C D E (affinity 2,01) (affinity 1,29) (affinity 0,98) (affinity 0,71) (affinity 0,52) Magazín +

10 READERS OF SUPPLEMENTS WITH UNIVERSITY GRADUATE Ona + Víkend + Doma + Test + + mag. Ona Víkend Doma Blesk mag. Právo + Test Ego! Dům & bydlení pohoda Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Moje rodina - Fajn život Sport mag. Styl pro ženy Aha! Magazín +

11 READERS OF SUPPLEMENTS WITH NET INCOME HIGHER THAN 25 THOUS. CZK Ona + Víkend + Doma + Test + + Blesk mag. Víkend Ona mag. Doma Sport mag. Test Ego! Právo + pohoda Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Aha! Moje rodina - Fajn život Dům & bydlení Styl pro ženy Magazín +

12 READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Ona + Víkend + Doma + Test + + mag. Blesk mag. Ona Víkend Doma Právo + Test pohoda Ego! Dům & bydlení Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Aha! Moje rodina - Fajn život Styl pro ženy Magazín +

13 READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% + + Ona + Víkend + Doma + Test + Magazín Ona Víkend Doma Supplements Population Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +

14 READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Ona + Víkend + Doma + Test + + mag. Blesk mag. Víkend Ona Doma Sport mag. Právo + Ego! Test Moje rodina - Fajn život Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. pohoda Aha! Dům & bydlení Styl pro ženy Magazín +

15 READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Ona + Víkend + Doma + Test + + mag. Víkend Blesk mag. Ona Doma Ego! Právo + Sport mag. Test pohoda Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Moje Aha! Dům & rodina - bydlení Fajn život Styl pro ženy Magazín +

16 READERS OF SUPPLEMENTS ENTREPRENEURS Ona + Víkend + Doma + Test + mag. + Blesk mag. Víkend Ona Doma Sport mag. Právo + Test Aha! pohoda Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Ego! Moje rodina - Fajn život Dům & bydlení Styl pro ženy Magazín +

17 CONTACT FOR MORE INFORMATION - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts