READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

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1 READERS OF, LIDOVÉ NOVINY AND METRO

2 MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of r esearch agencies GfK Czech and Median inhabitants of Czech Republic in the age of years are represented by respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings

3 1406 thousands Lidové NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches1 002 thous. ofreadersand combinationpower (, Lidové and ) thous. of readers POWER Blesk Deník (Net) Právo Sport Aha! Lidové Hospodářské 43 E15

4 thousands DOMA DNES ONA DNES Pátek LN Magazín DNES + TV NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop MAGAZÍN(Magazín DNES + TV and Pátek LN) reaches1 329 thous. ofreaders, combinationtop MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) thous. ofreadersand combiantiontop 4 (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) thous. ofreaders TOP 4 Blesk magazín TV magazín () Magazín DNES + TV DOMA DNES ONA DNES Magazín Právo + TV Víkend DNES TV pohoda () Aha! TV Pátek LN Sport magazín Dům & bydlení IN magazín (HN) Víkend (HN) Moje rodina Styl pro ženy Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues.

5 CIRCULATION OF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to positionhis titleon themarket and sellit. Weuse data auditedby theabc ČR (Audit Bureau of CirculationsCzech Republic) POWER (, LN and ) TOP ( and LN) Lidové TOP 4 TOP (Mag. DNES + MAGAZÍN TV, ONA (Mag. DNES + DNES, DOMATV and Pátek DNES and LN) Pátek LN) Magazín DNES + TV ONA DNES DOMA DNES Pátek LN Source: ABC ČR, July December 2012

6 Lidové 344 thous. STRUCTURE OF READERS ACCORDING TO AGE 43 thous thous thous thous years years years years years years years (affinity 0,32) (affinity 0,88) (affinity 1,21) (affinity 1,22) (affinity 1,11) (affinity 1,01) (affinity 0,85) thous thous

7 STRUCTURE OF READERS ACCORDING TO EDUCATION Lidové 562 thous. 346 thous thous thous elementary highschool not graduate highschool graduate university graduate (affinity 0,4) (affinity 0,74) (affinity 1,21) (affinity 2,07)

8 STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Lidové 650 thous thous thous thous up to 20 thous. CZK thous. CZK 30 thous. CZK and more unknown (affinity 0,62) (affinity 0,87) (affinity 1,29) (affinity 1)

9 STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Lidové 584 thous thous thous thous thous A B C D E (affinity 1,88) (affinity 1,3) (affinity 1,04) (affinity 0,7) (affinity 0,49)

10 952 thousands Lidové READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches689 thous. ofreadersand combinationpower (, Lidové and ) 886 thous. of readers POWER Blesk Deník (Net) Právo Hospodářské Lidové 29 Sport Aha! E15

11 650 thousands Lidové READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches451 thous. ofreadersand combinationpower (, Lidové and ) 605 thous. of readers POWER Blesk Deník (Net) Sport Právo Hospodářské Aha! Lidové 21 E15

12 503 thousands Lidové READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches375 thous. ofreadersand combinationpower (, Lidové and ) 468 thous. of readers POWER Blesk Deník (Net) Hospodářské Právo Lidové Sport Aha! E15

13 READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% POWER (, LN and ) TOP ( and LN) Lidové National dailies Regional dailies Population

14 READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers POWER Blesk TOP Deník (Net) Právo Sport Aha! LN HN E15 (64 % (57 % (66 % (71 % (56 % (42 % (60 % (80 % (56 % (49 % (86 % (67 %

15 138 thousands Lidové READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches110 thous. ofreadersand combinationpower (, Lidové and ) 127 thous. of readers POWER 56 Hospodářské Blesk Deník (Net) Sport Lidové Aha! Právo E15 5

16 203 thousands Lidové READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches154 thous. ofreadersand combinationpower (, Lidové and ) 182 thous. of readers POWER Hospodářské Deník (Net) Blesk Lidové Sport Právo Aha! E15

17 135 thousands Lidové READERS OF DAILIES ENTREPRENEURS numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches97 thous. ofreadersand combinationpower (, Lidové and ) 124 thous. of readers POWER Blesk Hospodářské Deník (Net) Sport Lidové Právo Aha! E15

18 CONTACT FOR MORE INFORMATION - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts