READERS OF MF DNES
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25 000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE 1 899 1 160 1 032 787 636 630 451 303 277 245 199 152 Ultra Kombi Power Kombi Blesk Top Kombi MF DNES Deník (Net) Metro Právo Sport Aha! Lidové noviny Hospodářské noviny 74 E15
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE 1 241 1 232 1 206 702 508 450 384 370 369 340 336 225 224 212 195 166 163 116 112 TV mag. Blesk mag. TV Mag. DNES+TV + Ona + Víkend + Doma + Test + Rodina + Pátek LN Mag. DNES + TV Ona DNES Víkend DNES Mag. Právo + TV Sport mag. Doma DNES Aha! TV TV pohoda (celkem) Pátek Lidové noviny Test Dnes Rodina Dnes Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Moje rodina - Fajn život Dům & bydlení Víkend Právo Styl pro ženy Ego!
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. 1 244 010 We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 780 789 463 221 191 294 151 961 39 333 271 927 142 464 114 235 126 653 248 638 115 863 163 913 56 151 Ultra Kombi Power Kombi Top Kombi MF DNES Lidové noviny Metro 5plus2 Ona DNES Test DNES Doma DNES Magazín DNES + TV Rodina DNES Víkend DNES Pátek LN Source: ABC ČR, July December 2015
STRUCTURE OF READERS ACCORDING TO AGE 107 113 145 123 30 72 47 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,54) (affinity 0,74) (affinity 0,85) (affinity 1,03) (affinity 1,48) (affinity 1,26) (affinity 0,89)
STRUCTURE OF READERS ACCORDING TO EDUCATION 238 180 166 53 elementary highschool not graduate highschool graduate university graduate (affinity 0,55) (affinity 0,71) (affinity 1,18) (affinity 1,93)
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME 272 134 153 78 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,66) (affinity 0,97) (affinity 1,27) (affinity 0,92)
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 237 172 70 99 58 A B C D E (affinity 2,04) (affinity 1,2) (affinity 1,02) (affinity 0,69) (affinity 0,5)
READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE 995 702 506 404 357 292 248 162 142 130 114 73 59 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Právo Lidové noviny Sport Hospodářské noviny Aha! E15
READERS OF DAILIES WITH NET HOUSEHOLD WITH NET INCOME HIGHER THAN 25 THOUS. CZK 198 170 127 93 70 57 47 46 43 38 25 24 16 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Sport Lidové noviny Hospodářské noviny Právo E15 Aha!
READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB 539 413 311 242 166 135 132 104 91 75 53 36 30 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Právo Lidové noviny Hospodářské noviny Sport E15 Aha!
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Ultra Kombi 1 083 816 Power Kombi Top Kombi MF DNES Lidové noviny Metro National dailies 737 498 402 132 292 1 001 423 289 235 68 159 603 Tabloid dailies Regional dailies Population 601 329 4 985 524 301 3 810
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 1 083 816 737 423 550 482 498 289 402 235 329 301 292 159 148 155 192 142 132 86 103 109 68 43 58 16 Ultra Kombi Power Kombi Blesk Top Kombi MF DNES Deník (Net) Metro Právo Sport Aha! LN HN E15 (57 % (64 % (53 % (63 % (63 % (52 % (65 % (49 % (69 % (58 % (66 % (72 % (78 %
READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) 124 103 85 62 42 28 28 25 22 19 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník (Net) Lidové noviny Metro Hospodářské noviny 14 8 8 Právo Sport Aha! E15
READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) 200 164 126 105 65 59 50 39 36 34 29 16 16 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Hospodářské noviny Právo Lidové noviny Sport E15 Aha!
READERS OF DAILIES ENTREPRENEURS 195 147 114 90 71 50 45 36 35 34 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Lidové noviny Sport Právo Hospodářské noviny 23 23 Aha! 12 E15
CONTACT FOR MORE INFORMATION http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts