MAGAZINE ABOUT WOMEN THE WAY THEY REALLY ARE

MAGAZINE ABOUT WOMEN THE WAY THEY REALLY ARE

ONA DNES FEMALE READERS

MAGAZINE ONA DNES Ona DNES, themondaysupplementofthemf DNES daily, offersand intelligentand entertainingaccountofrelationships, theworldaroundus, family, work, sex, health, and beauty. It features a stylish and informative content, and isdesignedforbothmenand women. Ona DNES has reached an important position among printed titles for women. According to the latest readership rating survey, Ona DNES is read by 533,000 individualseveryweek, havingappealedalsoto men theona DNES magazine is read by 177,000 men. Ona DNES femalereadersare cleverwomenwiththeirownopinionand interestin public events. Theiragehas a widespan from20 to approximately60 years. Theylive bothin citiesand in thecountry, and have either secondary school or university education. Ona DNES brings information about lifestyle, presenting to its readers the latestvogueand cosmetic trends, writesaboutcurrentsocialevents, and brings interviews with interesting Czech women. Towardstheend ofthemagazineyouwillfindanextensive sectionaboutcooking, articlesabouttravelling, interiordecoration, and profiles of interesting men. At the beginning there is a regular column written by a popular female. Theaveragenumberofthecopiessold oftheona DNES magazine(includingthemondayissueofmf Dnes) is161 000. (Source: ABC ČR, July December 2014) The total number of readers of the ONA DNES magazine reaches 533,000. ()

SUCCESSFUL During long existence, Ona DNES has reached an important position among printed titles for women. According to the latest survey, Ona DNES is read by 533,000 individuals every week. in thousands of readers Ona DNES 533 Chvilka pro tebe Blesk pro ženy 450 446 Žena a život Svět ženy 360 357 Vlasta Tina Překvapení 231 217 210 Printed titles for women with less than 200,000 readers are not included in the graph.

WITH SOLID BACKGROUND Magazine for women enjoying an above-average positron - has the widest readership among women in social-economic groups A and AB. ONA DNES readersrepresent26 % ofallfemalereadersofthetitlesfor womenin groupab, and 14 % ofallwomenin thisgroup. in thousands of female readers 144 84 79 71 65 53 Ona DNES Žena a život Svět ženy Blesk pro ženy Marianne Glanc

EDUCATED Ona DNES has the widest readership among women with a school-leaving examination and with university education. As comparedto thefemalepopulationin general, thereis1.2x more womenwith a secondary school education completed with a school leaving examination (affinity* 121) and 2.2x more womenwithuniversity education(affinity* 224) among Ona DNES readers. * affinity = comparison of the share of educated female readers as compared to ONA DNES readers and the entire population in thousands of female readers 103 47 46 41 36 29 Ona DNES Marianne Svět ženy Žena a život Blesk pro ženy Moje psychologie

YOUNGER ONA DNES female readers are younger. In accordancewithaffinityindex, theimpacton theagecategoriesof20 59 yearsismore effective as comparedto thewomenin theentirepopulation and average female readers of magazines for women, ONA DNES has a greater share of female readers. * affinity= comparisonoftheshareoffemalereadersin theindividualagegroupsand womenin theentirepopulation 170 160 150 140 130 120 110 100 90 80 70 60 50 40 30 čtenářky magazínu Ona DNES průměrná čtenářka časopisů pro ženy ženy v obyvatelstvu 12-19 let 20-29 let 30-39 let 40-49 let 50-59 let 60-69 let 70-79 let

SELF-CONFIDENT AND DECISION-MAKING Magazine for women with the greatest number of copies sold to female managers(companyexecutivesand business womenwithemployees) and to women with a decision-making power with respect to investments. in thousands of female readers 80 58 54 53 42 35 Ona DNES Žena a život Marianne Svět ženy Blesk pro ženy Glanc

CONTACTS oddělení klíčových zákazníků tel.: 225 063 419, 225 063 434 K. Engliše 519/11 150 00 Praha 5 -Smíchov www.ona.idnes.cz