READERS OF MF DNES
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25 000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE 1 764 1 124 995 751 609 603 456 289 278 223 208 150 Ultra Kombi Power Kombi Blesk Top Kombi MF DNES Deník Metro Sport Právo Aha! Lidové Hospodářské 60 E15
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE 1 242 1 219 1 203 690 452 411 381 352 333 330 304 244 239 201 197 173 158 108 107 Blesk mag. TV TV mag. Ona + Auto + Doma + Mag. DNES+TV + Rodina + Víkend + Pátek LN Mag. DNES + TV Ona DNES Víkend DNES Mag. Právo + TV Aha! TV Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Sport mag. Doma DNES TV pohoda Pátek Lidové Deník víkend Rodina DNES Auto DNES Víkend Právo Dům & bydlení Ego! Styl pro ženy
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. 1 265 844 We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 803 865 461 979 179 840 141 772 38 068 282 140 132 843 106 970 111 918 235 338 115 477 148 086 54 244 Ultra Kombi Power Kombi Top Kombi MF DNES Lidové Metro 5plus2 Ona DNES Auto DNES Doma DNES Magazín DNES + TV Rodina DNES Víkend DNES Pátek LN Source: ABC ČR, July December 2016
STRUCTURE OF READERS ACCORDING TO EDUCATION 205 222 144 38 elementary highschool not graduate highschool graduate university graduate (affinity 0,42) (affinity 0,83) (affinity 1,15) (affinity 1,81)
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME 253 81 128 147 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,81) (affinity 1,01) (affinity 1,18) (affinity 0,87)
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 241 136 72 108 52 A B C D E (affinity 1,65) (affinity 1,28) (affinity 1,05) (affinity 0,8) (affinity 0,49)
READERS OF DAILIES WITH UNIVERSITY GRADUATE 318 254 182 144 96 83 71 65 60 50 40 Ultra Kombi Power Kombi Top Kombi MF DNES Metro Deník (síť reg. deníků) Blesk Právo Lidové Hospodářské 22 15 Sport E15 Aha!
READERS OF DAILIES WITH NET HOUSEHOLD WITH NET INCOME HIGHER THAN 25 THOUS. CZK 178 148 96 92 75 68 64 53 31 30 19 18 14 Ultra Kombi Power Kombi Top Kombi Blesk MF DNES Metro Sport Deník Lidové Hospodářské Právo Aha! E15
READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB 480 373 263 208 188 142 134 106 80 66 60 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Metro Deník Právo Lidové Sport Hospodářské 36 29 Aha! E15
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Ultra Kombi Power Kombi Top Kombi MF DNES Lidové Metro National dailies Tabloid dailies Regional dailies Population 1 033 723 477 389 137 305 1 022 588 334 5 010 731 401 275 220 70 151 588 492 269 3 785
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 1 033 731 723 401 541 455 477 275 389 220 334 269 305 151 217 72 132 146 120 137 104 115 70 35 45 15 Ultra Kombi Power Kombi Blesk Top Kombi MF DNES Deník Metro Sport Právo Aha! LN HN E15 (59 % (64 % (54 % (63 % (64 % (55 % (67 % (75 % (47 % (54 % (66 % (77 % (75 %
READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) 115 86 68 57 42 31 31 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník Metro Sport Hospodářské 25 24 21 20 7 7 Právo Lidové E15 Aha!
READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) 177 140 96 81 66 55 53 32 29 26 23 18 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Metro Deník Hospodářské Lidové Sport Právo Aha! E15 9
READERS OF DAILIES ENTREPRENEURS 169 136 95 83 76 52 50 30 29 Ultra Kombi Power Kombi Top Kombi Blesk MF DNES Deník Metro Lidové Hospodářské 22 22 17 Sport Aha! Právo E15 6
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