READERS OF MF DNES
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25 000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE 1 840 1 134 1 034 776 631 594 434 286 284 235 205 141 Ultra Kombi Power Kombi Blesk Top Kombi MF DNES Deník (Net) Metro Sport Právo Aha! Lidové noviny Hospodářské noviny 68 E15
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE 1 260 1 231 1 225 716 504 444 399 355 355 353 330 243 223 222 209 168 154 106 105 Blesk mag. TV Ona + Auto + Doma + Mag. DNES+TV + Rodina + Víkend + Pátek LN TV mag. Mag. DNES + TV Ona DNES Víkend DNES Mag. Právo + TV Doma DNES Aha! TV Sport mag. TV pohoda Pátek Lidové noviny Rodina DNES Moje rodina - Fajn život Auto DNES Dům & bydlení Víkend Právo Styl pro ženy Ego! Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues.
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. 1 240 311 We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 773 581 466 730 280 468 246 522 186 262 147 158 39 104 140 908 111 215 117 306 112 124 154 873 55 802 Ultra Kombi Power Kombi Top Kombi MF DNES Lidové noviny Metro 5plus2 Ona DNES Auto DNES Doma DNES Magazín DNES + TV Rodina DNES Víkend DNES Pátek LN Source: ABC ČR, October 2015 March 2016
STRUCTURE OF READERS ACCORDING TO AGE 114 117 135 127 30 58 50 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,55) (affinity 0,61) (affinity 0,94) (affinity 1,06) (affinity 1,38) (affinity 1,31) (affinity 0,94)
STRUCTURE OF READERS ACCORDING TO EDUCATION 192 227 161 50 elementary highschool not graduate highschool graduate university graduate (affinity 0,54) (affinity 0,76) (affinity 1,14) (affinity 1,89)
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME 271 141 148 70 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,64) (affinity 1,04) (affinity 1,23) (affinity 0,9)
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 221 169 113 69 58 A B C D E (affinity 1,91) (affinity 1,26) (affinity 0,93) (affinity 0,81) (affinity 0,52)
READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE 962 682 482 389 361 274 252 159 140 139 105 74 56 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Právo Sport Lidové noviny Hospodářské noviny Aha! E15
READERS OF DAILIES WITH NET HOUSEHOLD WITH NET INCOME HIGHER THAN 25 THOUS. CZK 196 162 118 94 69 60 52 42 38 35 28 22 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Metro Sport Deník (Net) Lidové noviny Hospodářské noviny 12 Právo E15 Aha!
READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB 522 402 298 239 190 137 136 102 91 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Právo Lidové noviny Hospodářské noviny 68 64 33 32 Sport E15 Aha!
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Ultra Kombi 1 070 770 Power Kombi Top Kombi MF DNES Lidové noviny Metro National dailies 731 497 402 139 287 1 039 403 279 229 66 147 588 Tabloid dailies Regional dailies Population 309 633 5 054 285 495 3 741
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 1 070 770 731 403 576 459 497 402 279 229 309 285 287 147 198 88 136 148 143 139 92 66 112 29 52 15 Ultra Kombi Power Kombi Blesk Top Kombi MF DNES Deník (Net) Metro Sport Právo Aha! LN HN E15 (58 % (64 % (56 % (64 % (64 % (52 % (66 % (69 % (48 % (61 % (68 % (79 % (77 %
READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) 110 86 75 59 42 26 26 25 21 19 17 7 7 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Lidové noviny Deník (Net) Hospodářské noviny Metro Sport Právo E15 Aha!
READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) 186 142 112 94 74 55 40 39 32 29 28 16 12 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník (Net) Hospodářské noviny Metro Lidové noviny Sport Právo E15 Aha!
READERS OF DAILIES ENTREPRENEURS 183 141 108 91 87 47 45 34 32 29 28 23 13 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Sport Hospodářské Lidové noviny Právo Aha! E15 noviny
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