READERS OF, LIDOVÉ NOVINY AND METRO
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
1 376 thousands Lidové NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches843 thous. ofreadersand combinationpower (, Lidové and ) 1 246 thous. of readers. 481 186 1 128 709 POWER 709 702 481 347 254 245 Blesk Deník (Net) Právo Aha! Sport Lidové 186 174 Hospodářské 71 E15 Mladá fronta DNES Lidové
2 089 thousands Aha! TV ONA DNES Pátek Lidové Magazín DNES + TV NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop MAGAZÍN(Magazín DNES + TV and Pátek LN) reaches1 055 thous. ofreaders, combinationtop MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 236 thous. ofreadersand combiantiontop 4 (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 271 thous. ofreaders. 404 578 254 1 366 1 345 872 872 578 531 478 404 385 362 345 254 230 228 175 135 116 TOP 4 TV magazín () Blesk magazín TV Magazín DNES + TV ONA DNES Magazín Právo + TV Víkend DNES Aha! TV DOMA DNES TV pohoda () Sport magazín Pátek Lidové Moje rodina Dům & bydlení Styl pro ženy Víkend In magazín Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Mladá fronta DNES Lidové
CIRCULATION OF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to positionhis titleon themarket and sellit. Weuse data auditedby theabc ČR (Audit Bureau of CirculationsCzech Republic). 724 186 491 915 208 981 172 655 36 326 282 934 413 361 280 005 163 997 146 828 133 357 POWER (, LN and ) TOP ( and LN) Lidové TOP 4 TOP (Mag. DNES + MAGAZÍN TV, ONA (Mag. DNES + DNES, DOMATV and Pátek DNES and LN) Pátek LN) Magazín DNES + TV ONA DNES DOMA DNES Pátek LN Source: ABC ČR, January June 2014 Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO AGE Lidové 207 thous. 255 thous. 265 thous. 76 93 251 thous. 78 218 thous. 72 93 37 33 33 32 118 thous. 63 thous. 39 5 19 21 93 142 139 140 114 30 26 62 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,5) (affinity 0,98) (affinity 0,93) (affinity 1,15) (affinity 1,16) (affinity 1) (affinity 1,13) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO EDUCATION Lidové 506 thous. 343 thous. 177 398 thous. 113 132 60 65 128 thous. 59 12 57 49 162 269 220 elementary highschool not graduate highschool graduate university graduate (affinity 0,47) (affinity 0,76) (affinity 1,17) (affinity 2,03) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Lidové 566 thous. 195 221 thous. 99 33 89 252 thous. 82 33 137 81 290 336 thous. 105 39 192 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,82) (affinity 0,88) (affinity 1,34) (affinity 0,86) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Lidové 449 thous. 321 thous. 84 50 196 thous. 74 155 61 266 thous. 98 29 145 thous. 187 29 93 233 139 71 17 57 A B C D E (affinity 1,84) (affinity 1,55) (affinity 0,96) (affinity 0,79) (affinity 0,56) Mladá fronta DNES Lidové
904 thousands Lidové READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches578 thous. ofreadersand combinationpower (, Lidové and ) 808 thous. of readers. 290 125 489 489 400 306 290 175 141 125 103 73 59 POWER Blesk Deník (Net) Právo Hospodářské Lidové Sport Aha! E15 Mladá fronta DNES Lidové
566 thousands Lidové READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches343 thous. ofreadersand combinationpower (, Lidové and ) 497 thous. of readers. 195 81 290 306 290 POWER 195 184 Blesk Deník (Net) Sport Hospodářské 100 92 88 81 65 Právo Lidové Aha! 34 E15 Mladá fronta DNES Lidové
518 thousands Lidové READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches334 thous. ofreadersand combinationpower (, Lidové and ) 460 thous. of readers. 158 79 281 281 169 158 137 117 86 79 45 41 35 POWER Blesk Deník (Net) Právo Hospodářské Lidové Sport E15 Aha! Mladá fronta DNES Lidové
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% POWER (, LN and ) TOP ( and LN) 796 548 450 294 467 241 Lidové 118 68 National dailies 1 594 1 100 Regional dailies 377 325 Population 4 782 4 039 Mladá fronta DNES Lidové
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 796 627 450 501 548 467 294 241 377 325 304 178 195 152 139 115 176 118 68 68 139 34 56 15 POWER Blesk TOP Deník (Net) Právo Aha! Sport LN HN E15 (64 % (56 % (65 % (66 % (54 % (63 % (44 % (55 % (72 % (63 % (80 % (79 % Mladá fronta DNES Lidové
183 thousands Lidové READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches123 thous. ofreadersand combinationpower (, Lidové and ) 157 thous. of readers. 48 27 108 108 65 61 48 38 30 27 25 13 12 POWER Blesk Deník (Net) Hospodářské Právo Lidové Sport E15 Aha! Mladá fronta DNES Lidové
219 thousands Lidové READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches151 thous. ofreadersand combinationpower (, Lidové and ) 190 thous. of readers. 54 32 133 133 92 72 58 54 37 32 30 18 17 POWER Blesk Deník (Net) Hospodářské Právo Lidové Sport E15 Aha! Mladá fronta DNES Lidové
167 thousands Lidové READERS OF DAILIES ENTREPRENEURS numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches116 thous. ofreadersand combinationpower (, Lidové and ) 149 thous. of readers. 41 26 100 100 94 47 41 33 30 29 26 22 11 POWER Blesk Deník (Net) Hospodářské Sport Právo Lidové Aha! E15 Mladá fronta DNES Lidové
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