READERS OF, LIDOVÉ NOVINY AND METRO
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of r esearch agencies GfK Czech and Median inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
1394 thousands Lidové NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches1 010 thous. ofreadersand combinationpower (, Lidové and ) 1 314 thous. of readers. 357 223 1 223 814 814 767 370 357 278 260 223 195 43 POWER Blesk Deník (Net) Právo Sport Aha! Lidové Hospodářské E15 Mladá fronta DNES Lidové
593 555 537 479 391 342 292 291 241 199 174 172 163 2456 thousands DOMA DNES ONA DNES Pátek LN Magazín DNES + TV NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop MAGAZÍN(Magazín DNES + TV and Pátek LN) reaches1 288 thous. ofreaders, combinationtop MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 394 thous. ofreadersand combiantiontop 4 (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 510 thous. ofreaders. 593 537 291 1 035 1 516 1 361 1 035 TOP 4 Blesk magazín TV magazín () Magazín DNES + TV DOMA DNES Magazín Právo + TV ONA DNES Víkend DNES TV pohoda () Aha! TV Sport Pátek LN Dům & magazín bydlení IN magazín (HN) Moje rodina Víkend (HN) Styl pro ženy Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Mladá fronta DNES Lidové
CIRCULATION OF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to positionhis titleon themarket and sellit. Weuse data auditedby theabc ČR (Audit Bureau of CirculationsCzech Republic). 575 160 767 006 248 107 205 467 42 640 327 052 395 474 326 243 199 498 172 034 69 231 POWER (, LN and ) TOP ( and LN) Lidové TOP 4 TOP (Mag. DNES + MAGAZÍN TV, ONA (Mag. DNES + DNES, DOMATV and Pátek DNES and LN) Pátek LN) Magazín DNES + TV ONA DNES DOMA DNES Pátek LN Source: ABC ČR, April September 2012 Mladá fronta DNES Lidové
Lidové 318 thous. STRUCTURE OF READERS ACCORDING TO AGE 208 thous. 79 75 29 268 thous. 50 27 236 thous. 54 32 215 thous. 52 50 thous. 25 2 23 27 102 214 191 150 68 95 99 thous. 22 39 38 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,37) (affinity 0,92) (affinity 1,16) (affinity 1,2) (affinity 1,07) (affinity 1,05) (affinity 0,9) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO EDUCATION Lidové 582 thous. 153 313 thous. 78 389 thous. 70 96 62 110 thous. 39 28 43 55 162 351 257 elementary highschool not graduate highschool graduate university graduate (affinity 0,4) (affinity 0,68) (affinity 1,27) (affinity 2,08) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Lidové 617 thous. 156 64 300 thous. 296 thous. 184 thous. 53 86 57 397 63 42 61 70 157 191 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,67) (affinity 0,93) (affinity 1,22) (affinity 1,01) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Lidové 571 thous. 163 377 thous. 70 99 50 257 147 thous. 36 24 87 309 177 thous. 59 22 96 123 thous. 29 29 65 A B C D E (affinity 1,97) (affinity 1,44) (affinity 1,04) (affinity 0,66) (affinity 0,45) Mladá fronta DNES Lidové
971 thousands Lidové READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches727 thous. ofreadersand combinationpower (, Lidové and ) 904 thous. of readers. 223 140 608 608 407 313 223 172 165 140 107 72 31 POWER Blesk Deník (Net) Právo Hospodářské Lidové Sport Aha! E15 Mladá fronta DNES Lidové
617 thousands Lidové READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches447 thous. ofreadersand combinationpower (, Lidové and ) 581 thous. of readers. 156 64 397 467 397 258 156 134 107 87 87 64 21 POWER Blesk Deník (Net) Sport Právo Hospodářské Aha! Lidové E15 Mladá fronta DNES Lidové
524 thousands Lidové READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches402 thous. ofreadersand combinationpower (, Lidové and ) 484 thous. of readers. 106 74 344 344 166 119 106 102 86 74 55 29 24 POWER Blesk Deník (Net) Hospodářské Právo Lidové Sport Aha! E15 Mladá fronta DNES Lidové
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% POWER (, LN and ) TOP ( and LN) 831 654 483 356 581 233 Lidové 94 129 National dailies 1 721 1 137 Regional dailies 418 348 Population 4 798 4 099 Mladá fronta DNES Lidové
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 831 718 654 581 483 505 356 418 348 233 148 223 206 219 151 59 147 113 129 94 155 40 32 12 POWER Blesk TOP Deník (Net) Právo Sport Aha! LN HN E15 (63 % (59 % (65 % (71 % (55 % (40 % (58 % (79 % (57 % (42 % (79 % (73 % Mladá fronta DNES Lidové
148 thousands Lidové 22 READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches121 thous. ofreadersand combinationpower (, Lidové and ) 136 thous. of readers. 17 109 109 50 45 36 22 17 14 13 10 6 POWER Hospodářské Blesk Deník (Net) Lidové Sport Právo Aha! E15 Mladá fronta DNES Lidové
192 thousands Lidové READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches145 thous. ofreadersand combinationpower (, Lidové and ) 172 thous. of readers. 36 27 129 129 POWER 79 73 Blesk Hospodářské 62 36 29 27 24 Deník (Net) Sport Lidové 11 10 Právo Aha! E15 Mladá fronta DNES Lidové
113 thousands Lidové READERS OF DAILIES ENTREPRENEURS numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches74 thous. ofreadersand combinationpower (, Lidové and ) 102 thous. of readers. 33 16 86 64 64 46 40 33 28 21 18 16 3 POWER Blesk Deník (Net) Hospodářské Sport Právo Aha! Lidové E15 Mladá fronta DNES Lidové
CONTACT FOR MORE INFORMATION http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts