READERS OF, LIDOVÉ NOVINY AND METRO
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
1 462 thousands Lidové NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches893 thous. ofreadersand combinationpower (, Lidové and ) 1 327 thous. of readers. 518 192 1 150 752 POWER 752 725 518 335 278 247 192 187 Blesk Deník (Net) Právo Aha! Sport Lidové Hospodářské 89 E15 Mladá fronta DNES Lidové
2 233 thousands DOMA DNES ONA DNES Pátek Lidové Magazín DNES + TV NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop MAGAZÍN(Magazín DNES + TV and Pátek LN) reaches1 099 thous. ofreaders, combinationtop MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 314 thous. ofreadersand combiantiontop 4 (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 354 thous. ofreaders. 420 640 252 1 395 1 393 921 921 640 514 511 420 416 378 345 252 233 224 173 148 125 TOP 4 Blesk magazín TV TV magazín () Magazín DNES + TV ONA DNES Víkend DNES Magazín Právo + TV DOMA DNES Aha! TV TV pohoda () Sport magazín Pátek Lidové Moje rodina Dům & bydlení Styl pro ženy Víkend In magazín Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Mladá fronta DNES Lidové
CIRCULATION OF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to positionhis titleon themarket and sellit. Weuse data auditedby theabc ČR (Audit Bureau of CirculationsCzech Republic). 678 788 508 330 217 966 182 710 35 256 290 365 345 530 290 777 178 561 154 696 54 753 POWER (, LN and ) TOP ( and LN) Lidové TOP 4 TOP (Mag. DNES + MAGAZÍN TV, ONA (Mag. DNES + DNES, DOMATV and Pátek DNES and LN) Pátek LN) Magazín DNES + TV ONA DNES DOMA DNES Pátek LN Source: ABC ČR, October2013 March2014 Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO AGE Lidové 231 thous. 276 thous. 276 thous. 92 89 264 thous. 75 213 thous. 83 thous. 105 25 36 37 41 67 31 120 thous. 42 49 7 27 101 148 150 148 115 16 62 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,61) (affinity 1,01) (affinity 0,95) (affinity 1,15) (affinity 1,13) (affinity 0,95) (affinity 1,08) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO EDUCATION Lidové 570 thous. 181 364 thous. 376 thous. 156 71 106 151 thous. 48 318 62 74 11 66 160 208 elementary highschool not graduate highschool graduate university graduate (affinity 0,51) (affinity 0,75) (affinity 1,23) (affinity 1,86) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Lidové 629 thous. 208 235 thous. 102 28 105 277 thous. 110 28 139 95 326 319 thous. 97 40 182 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,78) (affinity 0,88) (affinity 1,4) (affinity 0,83) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Lidové 513 thous. 348 thous. 199 92 55 260 thous. 54 202 183 thous. 66 29 88 259 88 33 139 157 thous. 73 21 63 A B C D E (affinity 1,85) (affinity 1,37) (affinity 1,02) (affinity 0,75) (affinity 0,56) Mladá fronta DNES Lidové
946 thousands Lidové READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches620 thous. ofreadersand combinationpower (, Lidové and ) 850 thous. of readers. 287 133 526 526 412 352 287 181 139 133 113 83 75 POWER Blesk Deník (Net) Právo Hospodářské Lidové Sport Aha! E15 Mladá fronta DNES Lidové
664 thousands Lidové READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches411 thous. ofreadersand combinationpower (, Lidové and ) 587 thous. of readers. 222 100 342 365 342 222 221 112 100 100 93 89 52 POWER Blesk Deník (Net) Právo Lidové Sport Hospodářské Aha! E15 Mladá fronta DNES Lidové
531 thousands Lidové READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches346 thous. ofreadersand combinationpower (, Lidové and ) 471 thous. of readers. 158 83 290 290 169 163 158 118 83 83 55 48 30 POWER Deník (Net) Blesk Právo Lidové Hospodářské E15 Sport Aha! Mladá fronta DNES Lidové
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% POWER (, LN and ) TOP ( and LN) 856 592 472 300 494 257 Lidové 135 57 National dailies 1 678 1 112 Regional dailies 397 329 Population 4 781 4 049 Mladá fronta DNES Lidové
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 856 643 592 472 507 494 397 300 257 329 320 198 169 167 158 176 120 135 142 71 57 45 71 18 POWER Blesk TOP Deník (Net) Právo Aha! Sport LN HN E15 (64 % (56 % (66 % (66 % (55 % (62 % (50 % (57 % (71 % (70 % (76 % (80 % Mladá fronta DNES Lidové
176 thousands Lidové READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches120 thous. ofreadersand combinationpower (, Lidové and ) 152 thous. of readers. 46 23 107 107 POWER 64 62 Blesk Deník (Net) Hospodářské 46 36 27 23 19 18 Právo Lidové E15 Sport Aha! 9 Mladá fronta DNES Lidové
229 thousands Lidové READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches158 thous. ofreadersand combinationpower (, Lidové and ) 201 thous. of readers. 58 38 133 133 93 75 58 55 46 39 38 32 21 POWER Blesk Deník (Net) Hospodářské Právo Sport Lidové E15 Aha! Mladá fronta DNES Lidové
181 thousands Lidové READERS OF DAILIES ENTREPRENEURS numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches126 thous. ofreadersand combinationpower (, Lidové and ) 163 thous. of readers. 46 37 98 100 98 46 43 37 36 32 31 24 18 POWER Blesk Deník (Net) Lidové Hospodářské Sport Právo Aha! E15 Mladá fronta DNES Lidové
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