READERS OF, LIDOVÉ NOVINY AND METRO
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
1 532 thousands Lidové NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches943 thous. ofreadersand combinationpower (, Lidové and ) 1 392 thous. of readers. 539 206 1 136 787 787 774 539 335 298 252 206 186 105 POWER Blesk Deník (Net) Právo Aha! Sport Lidové Hospodářské E15 Mladá fronta DNES Lidové
531 504 440 427 355 338 272 237 226 155 151 147 2 277 thousands DOMA DNES ONA DNES Pátek Lidové Magazín DNES + TV NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop MAGAZÍN(Magazín DNES + TV and Pátek LN) reaches1 139 thous. ofreaders, combinationtop MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 350 thous. ofreadersand combiantiontop 4 (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 396 thous. ofreaders. 440 627 272 1 440 1 410 938 938 627 TOP 4 TV magazín () Blesk magazín TV Magazín DNES + TV ONA DNES Víkend DNES Magazín Právo + TV DOMA DNES Aha! TV TV pohoda () Sport magazín Pátek Lidové Moje rodina Dům & bydlení Víkend Styl pro ženy In magazín Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Mladá fronta DNES Lidové
CIRCULATION OF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to positionhis titleon themarket and sellit. Weuse data auditedby theabc ČR (Audit Bureau of CirculationsCzech Republic). 512 611 699 718 227 457 190 006 37 451 285 153 354 643 296 629 185 234 159 841 58 015 POWER (, LN and ) TOP ( and LN) Lidové TOP 4 TOP (Mag. DNES + MAGAZÍN TV, ONA (Mag. DNES + DNES, DOMATV and Pátek DNES and LN) Pátek LN) Magazín DNES + TV ONA DNES DOMA DNES Pátek LN Source: ABC ČR, July December2013 Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO AGE Lidové 250 thous. 299 thous. 285 thous. 100 86 278 thous. 88 223 thous. 103 40 39 46 71 92 thous. 21 35 105 thous. 50 12 30 126 159 160 144 117 41 13 51 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,65) (affinity 1,05) (affinity 0,97) (affinity 1,14) (affinity 1,12) (affinity 0,98) (affinity 0,88) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO EDUCATION Lidové 611 thous. 196 374 thous. 76 387 thous. 154 117 160 thous. 44 339 69 72 16 176 201 72 elementary highschool not graduate highschool graduate university graduate (affinity 0,51) (affinity 0,74) (affinity 1,25) (affinity 1,81) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Lidové 635 thous. 207 218 thous. 307 thous. 121 106 370 thous. 118 39 92 30 322 30 96 156 213 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,67) (affinity 0,94) (affinity 1,34) (affinity 0,93) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Lidové 531 thous. 359 thous. 192 109 61 280 thous. 62 181 thous. 95 180 thous. 188 66 25 90 278 36 149 77 21 82 A B C D E (affinity 1,87) (affinity 1,37) (affinity 1) (affinity 0,75) (affinity 0,62) Mladá fronta DNES Lidové
998 thousands Lidové READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches650 thous. ofreadersand combinationpower (, Lidové and ) 898 thous. of readers. 313 145 540 540 398 341 313 182 145 131 122 88 87 POWER Blesk Deník (Net) Právo Lidové Hospodářské Sport E15 Aha! Mladá fronta DNES Lidové
635 thousands Lidové READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches402 thous. ofreadersand combinationpower (, Lidové and ) 562 thous. of readers. 207 106 322 322 304 224 207 110 106 99 79 76 65 POWER Blesk Deník (Net) Sport Lidové Právo Hospodářské Aha! E15 Mladá fronta DNES Lidové
540 thousands Lidové READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches348 thous. ofreadersand combinationpower (, Lidové and ) 485 thous. of readers. 175 87 278 278 175 156 155 117 87 81 56 51 37 POWER Deník (Net) Blesk Právo Lidové Hospodářské E15 Sport Aha! Mladá fronta DNES Lidové
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% POWER (, LN and ) TOP ( and LN) 897 625 495 318 518 269 Lidové 144 62 National dailies 1 456 1 028 Regional dailies 409 365 Population 4 757 4 082 Mladá fronta DNES Lidové
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 897 495 588 548 625 518 318 269 409 365 337 202 173 161 158 176 140 144 150 77 62 86 37 19 POWER Blesk TOP Deník (Net) Právo Aha! Sport LN HN E15 (64 % (52 % (66 % (66 % (53 % (63 % (52 % (53 % (70 % (70 % (80 % (82 % Mladá fronta DNES Lidové
169 thousands Lidové READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches114 thous. ofreadersand combinationpower (, Lidové and ) 150 thous. of readers. 49 29 91 91 58 53 49 POWER Deník (Net) Blesk Hospodářské 35 29 26 24 22 Lidové Právo E15 Sport Aha! 7 Mladá fronta DNES Lidové
233 thousands Lidové READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches162 thous. ofreadersand combinationpower (, Lidové and ) 205 thous. of readers. 62 41 130 130 88 80 62 59 47 46 41 33 22 POWER Blesk Deník (Net) Hospodářské Právo Sport Lidové E15 Aha! Mladá fronta DNES Lidové
185 thousands Lidové READERS OF DAILIES ENTREPRENEURS numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches130 thous. ofreadersand combinationpower (, Lidové and ) 165 thous. of readers. 47 31 107 107 84 53 47 39 37 32 31 21 16 POWER Blesk Deník (Net) Hospodářské Sport Právo Lidové Aha! E15 Mladá fronta DNES Lidové
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