READERS OF, LIDOVÉ NOVINY AND METRO
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
1 489 thousands Lidové NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches935 thous. ofreadersand combinationpower (, Lidové and ) 1 360 thous. of readers. 504 199 1 134 786 786 777 504 329 301 241 199 160 95 POWER Blesk Deník (Net) Právo Aha! Sport Lidové Hospodářské E15 Mladá fronta DNES Lidové
2 294 thousands DOMA DNES ONA DNES Pátek Lidové Magazín DNES + TV NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop MAGAZÍN(Magazín DNES + TV and Pátek LN) reaches1 176 thous. ofreaders, combinationtop MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 342 thous. ofreadersand combiantiontop 4 (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 390 thous. ofreaders. 458 588 296 1 436 1 414 952 952 588 549 507 463 458 359 344 296 237 205 153 148 146 TOP 4 TV magazín () Blesk magazín TV Magazín DNES + TV ONA DNES Víkend DNES Magazín Právo + TV Aha! TV DOMA DNES TV pohoda () Sport magazín Pátek Lidové Dům & bydlení Moje rodina Styl pro ženy Víkend In magazín Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Mladá fronta DNES Lidové
CIRCULATION OF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to positionhis titleon themarket and sellit. Weuse data auditedby theabc ČR (Audit Bureau of CirculationsCzech Republic). 520 398 710 264 231 576 192 140 39 436 288 822 361 720 300 443 183 890 164 654 61 277 POWER (, LN and ) TOP ( and LN) Lidové TOP 4 TOP (Mag. DNES + MAGAZÍN TV, ONA (Mag. DNES + DNES, DOMATV and Pátek DNES and LN) Pátek LN) Magazín DNES + TV ONA DNES DOMA DNES Pátek LN Source: ABC ČR, April September 2013 Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO AGE Lidové 308 thous. 289 thous. 275 thous. 221 thous. 95 78 94 218 thous. 85 33 38 43 71 80 thous. 47 8 25 17 119 180 173 138 36 111 97 thous. 33 24 40 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,61) (affinity 0,96) (affinity 1,03) (affinity 1,19) (affinity 1,13) (affinity 0,97) (affinity 0,86) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO EDUCATION Lidové 583 thous. 151 thous. 69 15 67 361 thous. 139 41 181 180 80 323 395 thous. 116 64 215 elementary highschool not graduate highschool graduate university graduate (affinity 0,5) (affinity 0,74) (affinity 1,23) (affinity 1,87) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Lidové 619 thous. 202 202 thous. 86 303 thous. 95 39 93 324 365 thous. 120 37 31 85 169 208 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,65) (affinity 0,95) (affinity 1,3) (affinity 0,97) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Lidové 483 thous. 330 thous. 163 319 thous. 99 54 177 192 thous. 63 27 102 62 258 112 40 167 166 thous. 67 17 82 A B C D E (affinity 1,82) (affinity 1,5) (affinity 0,95) (affinity 0,84) (affinity 0,59) Mladá fronta DNES Lidové
978 thousands Lidové READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches645 thous. ofreadersand combinationpower (, Lidové and ) 880 thous. of readers. 296 144 538 538 409 321 296 180 144 115 112 100 73 POWER Blesk Deník (Net) Právo Lidové Hospodářské Sport Aha! E15 Mladá fronta DNES Lidové
619 thousands Lidové READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches390 thous. ofreadersand combinationpower (, Lidové and ) 552 thous. of readers. 202 93 324 334 324 225 202 111 100 93 84 70 61 POWER Blesk Deník (Net) Sport Právo Lidové Aha! Hospodářské E15 Mladá fronta DNES Lidové
521 thousands Lidové READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches345 thous. ofreadersand combinationpower (, Lidové and ) 470 thous. of readers. 161 81 279 279 167 161 140 111 81 70 53 46 41 POWER Blesk Deník (Net) Právo Lidové Hospodářské Sport E15 Aha! Mladá fronta DNES Lidové
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% POWER (, LN and ) TOP ( and LN) 883 618 477 317 530 256 Lidové 125 74 National dailies 1 453 1 011 Regional dailies 395 382 Population 4 714 4 124 Mladá fronta DNES Lidové
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 883 614 618 477 520 530 317 256 395 382 326 177 158 171 163 138 154 125 130 86 74 80 30 14 POWER Blesk TOP Deník (Net) Právo Aha! Sport LN HN E15 (65 % (54 % (66 % (67 % (51 % (65 % (48 % (54 % (64 % (63 % (81 % (85 % Mladá fronta DNES Lidové
183 thousands Lidové READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches119 thous. ofreadersand combinationpower (, Lidové and ) 159 thous. of readers. 58 30 95 95 58 58 54 POWER Blesk Deník (Net) Hospodářské 31 30 23 22 19 Lidové 10 Právo E15 Sport Aha! Mladá fronta DNES Lidové
231 thousands Lidové READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches158 thous. ofreadersand combinationpower (, Lidové and ) 204 thous. of readers. 64 31 136 136 86 69 64 47 38 37 31 24 21 POWER Blesk Deník (Net) Hospodářské Právo Sport Lidové E15 Aha! Mladá fronta DNES Lidové
187 thousands Lidové READERS OF DAILIES ENTREPRENEURS numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches126 thous. ofreadersand combinationpower (, Lidové and ) 166 thous. of readers. 50 20 117 117 86 57 50 31 29 28 21 20 12 POWER Blesk Deník (Net) Právo Sport Hospodářské Aha! Lidové E15 Mladá fronta DNES Lidové
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