READERS OF MAGAZÍN +
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE 1 333 1 320 1 284 806 533 471 454 397 372 329 291 254 227 209 137 134 129 Blesk mag. mag. + + Ona + Víkend + Doma + + Ona Právo + Víkend Doma Aha! Sport mag. pohoda Moje rodina - Fajn život Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Dům & bydlení Styl pro ženy In mag. Víkend Mladá fronta
CIRCULATION OF MF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 1 308 105 821 180 209 499 169 813 39 686 277 426 268 934 161 373 230 000 135 414 142 844 178 728 58 154 Ultra Kombi Top Kombi MF Lidové noviny Metro 5plus2 Magazín + Ona Test Rodina Doma Víkend Source: ABC ČR, July December2014 Mladá fronta
STRUCTURE OF READERS ACCORDING TO AGE 117 146 160 160 137 30 56 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,41) (affinity 0,94) (affinity 0,9) (affinity 1,2) (affinity 1,27) (affinity 1,13) (affinity 0,86) Mladá fronta
STRUCTURE OF READERS ACCORDING TO EDUCATION 316 177 233 80 elementary highschool not graduate highschool graduate university graduate (affinity 0,48) (affinity 0,66) (affinity 1,22) (affinity 2,16) Mladá fronta
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME 312 241 169 84 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,6) (affinity 1,04) (affinity 1,28) (affinity 0,93) Mladá fronta
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 219 262 121 131 73 A B C D E (affinity 2) (affinity 1,61) (affinity 0,97) (affinity 0,69) (affinity 0,46) Mladá fronta
READERS OF SUPPLEMENTS WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE 842 549 516 463 365 324 267 229 173 151 126 109 105 94 90 83 74 + + Ona + Víkend + Doma + + mag. Blesk mag. Ona Víkend Doma Právo + Sport mag. pohoda Dům & bydlení Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Aha! Víkend In mag. Moje rodina - Fajn život Styl pro ženy Mladá fronta
READERS OF SUPPLEMENTS WITH NET HOUSEHOLD INCOME HIGHER THAN 40 THOUS. CZK 303 202 170 169 125 124 103 88 73 60 46 45 43 43 32 25 25 + + Ona + Víkend + Doma + + Blesk mag. mag. Víkend Ona Doma Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Právo + Dům & bydlení pohoda Víkend In mag. Aha! Moje rodina - Fajn život Styl pro ženy Mladá fronta
READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB 517 339 245 209 208 189 157 147 121 67 66 65 62 54 48 47 46 + + Ona + Víkend + Doma + + mag. Ona Blesk mag. Víkend Doma Právo + Sport mag. Dům & bydlení Víkend In mag. pohoda Styl pro ženy Aha! Moje rodina - Fajn život Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Mladá fronta
READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% + + Ona + Víkend + Doma + Magazín + 809 519 475 287 Ona 341 192 Víkend 292 162 Doma 257 140 146 108 Supplements 2 222 1 809 Population 4 879 3 942 Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Mladá fronta
READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) 166 115 91 70 69 68 57 35 28 28 26 24 23 22 17 12 8 + + Ona + Víkend + Doma + + mag. Víkend Ona Blesk mag. Doma Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Víkend In mag. Právo + pohoda Moje Aha! Dům & rodina - bydlení Fajn život Styl pro ženy Mladá fronta
READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) 207 133 106 86 76 72 65 51 45 44 41 39 25 24 20 19 18 + + Ona + Víkend + Doma + + mag. Blesk mag. Ona Víkend Doma Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Právo + In mag. Víkend Dům & bydlení pohoda Aha! Styl pro ženy Moje rodina - Fajn život Mladá fronta
READERS OF SUPPLEMENTS ENTREPRENEURS 141 93 82 78 52 48 47 46 33 28 24 24 22 17 14 12 9 + + Ona + Víkend + Doma + + Blesk mag. mag. Ona Víkend Sport mag. Doma In mag. Víkend Aha! Právo + pohoda Dům & bydlení Styl pro ženy Moje rodina - Fajn život Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Mladá fronta
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