READERS OF MAGAZÍN +
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
MAGAZÍN + THE MAGAZINE OF THE DAILY MF TheMagazín + ispublishedeverythursdayas a supplementin MF. Magazineprovides readers with interviews with personalities, originaltopicsand interestingstories. Attractiveness of the title is underlined by new graphic design with a glossy paper cover. ReadersoftheMagazín + includea balance ofbothmenand women. In comparisonto thepopulationoftheczech Republic as a whole, readerspredominantly havehighereducationsand salaries, and represent households of higher socio-economic groups. Magazín +
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE 1 256 1 225 1 199 674 453 406 383 351 343 331 319 237 211 196 185 169 167 109 106 mag. Blesk mag. Ona + Auto + Doma + + + Rodina + + Pátek LN + Ona Právo + Aha! Sport mag. Doma pohoda Pátek Lidové noviny Moje rodina - Fajn život Rodina Auto Právo Dům & bydlení Styl pro ženy Ego! Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +
CIRCULATION OF MF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit. 1 253 752 We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 793 583 460 170 182 845 144 015 38 831 277 325 133 512 109 032 113 691 236 385 121 286 150 180 55 177 Ultra Kombi Power Kombi Top Kombi MF Lidové noviny Metro 5plus2 Ona Auto Doma Magazín + Rodina Pátek LN Source: ABC ČR, April September 2016 Magazín +
STRUCTURE OF READERS ACCORDING TO AGE 111 147 138 109 31 80 57 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,54) (affinity 0,78) (affinity 0,87) (affinity 1,24) (affinity 1,33) (affinity 1,05) (affinity 0,98) Magazín +
STRUCTURE OF READERS ACCORDING TO EDUCATION 212 239 174 48 elementary highschool not graduate highschool graduate university graduate (affinity 0,48) (affinity 0,78) (affinity 1,12) (affinity 1,96) Magazín +
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME 282 139 167 86 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,76) (affinity 1) (affinity 1,22) (affinity 0,87) Magazín +
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 252 172 127 74 49 A B C D E (affinity 1,9) (affinity 1,17) (affinity 1,01) (affinity 0,84) (affinity 0,41) Magazín +
READERS OF SUPPLEMENTS WITH UNIVERSITY GRADUATE 310 174 126 111 105 74 71 71 66 53 44 41 39 38 38 31 26 23 23 Ona + Auto + Doma + + + Rodina + + Pátek LN + mag. Ona Pátek Lidové noviny Blesk mag. Doma Právo + Sport mag. Rodina Auto Ego! Dům & bydlení Právo pohoda Styl pro ženy Aha! Moje rodina - Fajn život Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +
READERS OF SUPPLEMENTS WITH NET INCOME HIGHER THAN 30 THOUS. CZK 85 46 37 35 30 24 24 23 18 17 16 14 12 8 7 7 6 6 2 Ona + Auto + Doma + + + Rodina + + Pátek LN + Blesk mag. Sport mag. mag. Ona Pátek Lidové noviny Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Ego! Doma Auto Aha! Právo + Právo Moje pohoda rodina - Fajn život Rodina Dům & bydlení Styl pro ženy Magazín +
READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB 427 247 246 241 149 148 118 104 101 77 65 64 62 62 60 58 51 39 39 Ona + Auto + Doma + + + Rodina + + Pátek LN mag. + Blesk mag. Ona Právo + Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Doma Pátek Lidové noviny Sport mag. Auto pohoda Právo Rodina Aha! Dům & bydlení Ego! Styl pro ženy Moje rodina - Fajn život Magazín +
READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Ona + Auto + Doma + + + Rodina + + Magazín + Ona Doma Rodina Auto Pátek Lidové noviny Supplements Population 749 422 276 262 199 117 113 158 2141 4945 450 251 177 144 132 79 71 79 1767 3850 Magazín +
READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) 99 57 51 40 39 31 25 25 25 22 19 19 16 15 13 12 9 6 4 Ona + Auto + Doma + + + Rodina + + Pátek LN mag. + Blesk mag. Ona Doma Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Pátek Lidové noviny Auto Ego! Právo + pohoda Rodina Aha! Moje rodina - Fajn život Dům & bydlení Právo Styl pro ženy Magazín +
42 39 35 30 27 26 26 24 20 19 12 11 7 READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) 165 93 91 72 66 52 Ona + Auto + Doma + + + Rodina + + Pátek LN + mag. Blesk mag. Ona Sport mag. Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Doma Pátek Lidové noviny Právo + pohoda Auto Ego! Rodina Aha! Moje rodina - Fajn život Dům & bydlení Právo Styl pro ženy Magazín +
READERS OF SUPPLEMENTS ENTREPRENEURS 29 18 12 11 11 10 6 6 5 5 4 4 4 3 2 2 2 1 1 Ona + Auto + Doma + + + Rodina + + Pátek LN + Ona mag. Doma Sport mag. Pátek Lidové noviny Blesk mag. Rodina Ego! Moje Aha! Auto rodina - Fajn život pohoda Dům & bydlení Právo Právo + Styl pro ženy Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +
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